Games that passively progress over time are gaining popularity
Trend - Incremental games are titles that progress over time without user input. This progress can be accelerated by actively playing the game. The passive progression model leads to consistent progression for the players, which is often satisfying and addicting, regardless of the players' busy schedules.
Insight - One of the fastest-growing markets in gaming is mobile gaming. With nearly every consumer having a gaming-capable smartphone in their pocket, the potential user base for these games is incredibly expansive. However, not all consumers have the time to actively engage with games. For these busier consumers who desire the satisfaction and relaxation of gaming with minimal free time, brands are releasing incremental progression games that automatically play themselves, even when the app is closed.
Insight - One of the fastest-growing markets in gaming is mobile gaming. With nearly every consumer having a gaming-capable smartphone in their pocket, the potential user base for these games is incredibly expansive. However, not all consumers have the time to actively engage with games. For these busier consumers who desire the satisfaction and relaxation of gaming with minimal free time, brands are releasing incremental progression games that automatically play themselves, even when the app is closed.
Workshop Question - How could your brand ensure its products or services are usable by consumers with minimal free time?
Trend Themes
1. Incremental Progression Games - Brands are releasing games with passive progression mechanics that cater to busy consumers seeking the satisfaction of gaming with minimal time commitment.
2. NFT Integration in Gaming - Developers are incorporating NFT collections in games to offer exclusive rewards and engagement opportunities for players in the blockchain space.
3. Enhanced Player Accessibility Updates - Game developers are implementing features like new in-game currencies and adjusted pricing structures to make game elements more attainable for players without financial barriers.
Industry Implications
1. Mobile Gaming - The mobile gaming market is rapidly expanding with incremental games that cater to players looking for progression with minimal input.
2. Blockchain and Cryptocurrency - Blockchain integration in gaming is creating new opportunities for NFT collections and digital asset ownership within gaming ecosystems.
3. Gaming Development and Accessibility - Developers are innovating to enhance player accessibility by introducing new mechanics and pricing structures to make games more inclusive for broader audiences.
