From Detoxifying Juice Branding to Virtual Reality Parties

By: Vasiliki Marapas - Apr 25, 2015
The top Marketing trends in April demonstrate that the brands that are able to adapt the quickest are the most likely to succeed.

It's no secret that the digital, hyper-connected world of today moves at a much faster pace than it did, say, 50 years ago. In fact, we're experiencing history's highest rate of change, and yet, as chief Trend Hunter Jeremy Gutsche notes in his New York Times best-selling book Better and Faster, our brains are the product of more than 10,000 years of evolution as a "farmer." What this means is, we're more likely to reuse the same methods to replicate former success, leaving us complacent, repetitive, protective, and ultimately likely to miss out on new opportunity.

The top Marketing trends in April showcase the brands that were able to break out of this mold, utilizing concepts such as agility, digital and social media marketing to stay afloat in a world that's constantly evolving.