River Island's High-Tech Fashion Experience Embraces Google Cardboard

By: Laura McQuarrie - Feb 26, 2015
References: marketingmagazine & fashionandmash
At London Fashion Week, River Island revealed a high-tech fashion film for its Design Forum x Jean-Pierre Braganza range through the lenses of Google Cardboard. Attendees were encouraged to download the app, open it and use their phone with a Google Cardboard headset to be immersed in the film.

The simple cardboard headset can be built by anyone and was appropriately dressed up for the fashion event with a blue print. Away from the event, people are also able to try out the experience at various shops in London. As an added incentive for its customers embrace this technology and the downloadable app, items purchased from the Design Forum x Jean-Pierre Braganza collection will be delivered with a flat-packed version of Google Cardboard for people to play with on their own.