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Score: 5.7
This Month and Mild Top 4 Examples: 2,888 Total Clicks Date Range: Apr 14 - Dec 14
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Couples turn to mobile apps for efficient wedding planning
Implications - Seeking to make special occasions like weddings easier to manage, consumers are turning to mobile apps and online services for streamlined efficiency. Replacing the need for in-person engagements, brides and grooms are using apps for activities like dress-shopping and finalizing appointments to make time-consuming experiences more convenient. These digital services allow individuals to engage in aspects of tradition in a more technologically adept way. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 10,228 Total Clicks Date Range: Jun 13 - Oct 14
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Elements of physical adventure are added to nuptials
Implications - As the wedding customization wave rages on, consumers are seeking new ways to not only reflect their personalities in their ceremonies, but to add a lightheartedness to matrimony. Adding adventurous elements satiates this desire, while catering to an overall shift in what it means to wed. For the modern idealistic millennial, getting married is less ceremonious and more of an adventure in itself. [More]
Score: 4.3
This Quarter and Untested Top 4 Examples: 4,895 Total Clicks Date Range: Aug 14 - Oct 14
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Couples turn to secluded hotel destinations for a more intimate ceremony
Implications - Moving away from lavish, big-budget ceremonies, couples are turning to more secluded wedding destinations for intimate appeal. Prioritizing personal experiences over grandiose decor, couples are using remote hotels as a source for both celebration and tranquility, speaking to a desire for a more exclusive approach to weddings. [More]
Score: 4.7
This Year and Mild Top 4 Examples: 3,069 Total Clicks Date Range: Jan 12 - Jul 14
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A desire for customization sees proposals enhanced with animation
Implications - Moving away from traditional in-person methods of expression, proposals are taking on a more animated form. Using graphics and stop-motion features to convey personalized experiences, these techniques reflect a reduced need for face-to-face interaction. This signifies a turn towards more digitized but sentimental sources of affection. [More]
Score: 7.3
This Year and Warm Top 4 Examples: 86,102 Total Clicks Date Range: Jan 13 - Jun 14
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Momentous occasions are heightened with personalized, DIY accents
Implications - Offering an alternative to contemporary goods, individuals are turning to DIY projects to make celebrations like weddings and birthdays more distinct. Heightening events with individuality, consumers are turning to customized bouquets and handcrafted confetti to add subtle, yet organic touches to celebratory experiences, putting emphasis on identity as opposed to simple celebration. [More]
Trend Hunter Services
Score: 6.4
This Year and Warm Top 4 Examples: 26,979 Total Clicks Date Range: Feb 13 - May 14
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Seeking a personal connection, couples turn to rustic wedding venues
Implications - Seeking to add more meaning to their weddings, couples are opting for rustic and homey venues that offer a sense of individuality and comfort. This aesthetic choice speaks to a desire for characteristic charm over status appeal. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 76,520 Total Clicks Date Range: May 13 - Apr 14
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Modern couples encourage interactivity from wedding guests
Implications - With more than half of marriages resulting in divorce and more emphasis placed on love than stability, the weddings of this generation are more lighthearted than their predecessors. As a result, everything from invitations to ceremonies are becoming more interactive for guests, shifting the meaning of a wedding further from that of a ceremony and closer to a party. [More]
Score: 7.1
This Year and Hot Top 4 Examples: 102,718 Total Clicks Date Range: Feb 13 - Apr 14
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Couples infuse pop culture references into their unions with geeky jewelry
Implications - Couples are always looking for a way to set themselves apart from the rest of the bridal community and many are opting for rings that represent both love and pop culture. This lighthearted approach to marriage modernizes the union and makes it more approachable for young, eager couples with quirk to become further a part of pop culture [More]
Score: 8.1
This Year and Warm Top 4 Examples: 207,474 Total Clicks Date Range: Aug 13 - Sep 14
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As more couples put off marriage, brands scramble to encourage unions
Implications - Like buying a car or a house, marriage is viewed as a rite of passage into adulthood, but a distinct decrease in unions amidst Millennial couples is forcing brands to tailor wedding-centric goods to be more carefree and youthful as a way to encourage vow exchanges and tokens of affection. Providing cost-effective alternatives to lavish wares, brands are de-formalizing to be a more realistic option for Generation Y. As younger couples experience the hardships of job insecurity and longer time at home in the new millennium, brands are having no choice but to augment marriage to be more casual and personalized. [More]
Score: 6.1
This Year and Warm Top 4 Examples: 37,128 Total Clicks Date Range: Jun 13 - Mar 14
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A desire to divert from the mainstream prompts customized techniques
Implications - Looking to differentiate themselves from the influx of mass-produced edibles, the confectionery industry is turning to customization techniques to add distinct personal touches to traditionally standard goods. Confectionery delights that are handcrafted with references to hobbies and cinematic obsessions combines conventional treats with the need for comforting, yet visually expressive methods of individuality. [More]