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Score: 7.7
This Month and Warm Top 4 Examples: 10,475 Total Clicks Date Range: Mar 14 - Mar 15
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Venues and larger organizations offer ultra-convenient services for couples
Implications - Topping the traditional wedding planning service, venues and large organizations are offering ultra-niche, uber-convenient services to those looking to tie the knot. Catering to every need, from nuptial social media coordination to personalized cake toppers, these holistic packages cater to the growing needs of couples aiming to communicate their individuality, as well as their union. [More]
Score: 8.7
This Month and Hot Top 4 Examples: 28,080 Total Clicks Date Range: Oct 14 - Mar 15
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Extravagant decor ensures nuptials are aesthetically viral-worthy
Implications - With Instagram photos of celebrity weddings, such as Kim Kardashian and Kanye West's, breaking records online, consumers nearing the rite of passage are rethinking their matrimonial focus, with decor replacing the wedding dress as the aesthetic focal point of a ceremony. This desire to go viral, combined with a backlash toward the novelty wedding phenomena, makes for extreme opulence. [More]
Score: 8.2
This Month and Warm Top 4 Examples: 26,054 Total Clicks Date Range: Oct 14 - Mar 15
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OutrageousSeasonal Elements are Incorporated into Matrimonial Celebrations
Implications - Drifting away from the traditional spring wedding, couples are turning to more extreme nature conditions for matrimonial inspiration. Instead of relying on wedding staples such as florals and pastels, couples are willing to explore and experiment with different seasonal aesthetics, outrageous locations and natural phenomena. This shift suggests that consumers are willing to buck convention in favor of adventure, especially if it means creating a memorable experience. [More]
Score: 5.1
This Year and Mild Top 4 Examples: 3,814 Total Clicks Date Range: Apr 14 - Dec 14
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Couples turn to mobile apps for efficient wedding planning
Implications - Seeking to make special occasions like weddings easier to manage, consumers are turning to mobile apps and online services for streamlined efficiency. Replacing the need for in-person engagements, brides and grooms are using apps for activities like dress-shopping and finalizing appointments to make time-consuming experiences more convenient. These digital services allow individuals to engage in aspects of tradition in a more technologically adept way. [More]
Score: 6.1
This Year and Warm Top 4 Examples: 11,862 Total Clicks Date Range: Jun 13 - Oct 14
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Elements of physical adventure are added to nuptials
Implications - As the wedding customization wave rages on, consumers are seeking new ways to not only reflect their personalities in their ceremonies, but to add a lightheartedness to matrimony. Adding adventurous elements satiates this desire, while catering to an overall shift in what it means to wed. For the modern idealistic millennial, getting married is less ceremonious and more of an adventure in itself. [More]
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Score: 3.8
This Year and Untested Top 4 Examples: 5,660 Total Clicks Date Range: Aug 14 - Oct 14
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Couples turn to secluded hotel destinations for a more intimate ceremony
Implications - Moving away from lavish, big-budget ceremonies, couples are turning to more secluded wedding destinations for intimate appeal. Prioritizing personal experiences over grandiose decor, couples are using remote hotels as a source for both celebration and tranquility, speaking to a desire for a more exclusive approach to weddings. [More]
Score: 4.3
This Year and Mild Top 4 Examples: 3,150 Total Clicks Date Range: Jan 12 - Jul 14
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A desire for customization sees proposals enhanced with animation
Implications - Moving away from traditional in-person methods of expression, proposals are taking on a more animated form. Using graphics and stop-motion features to convey personalized experiences, these techniques reflect a reduced need for face-to-face interaction. This signifies a turn towards more digitized but sentimental sources of affection. [More]
Score: 7
This Year and Warm Top 4 Examples: 93,184 Total Clicks Date Range: Jan 13 - Jun 14
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Momentous occasions are heightened with personalized, DIY accents
Implications - Offering an alternative to contemporary goods, individuals are turning to DIY projects to make celebrations like weddings and birthdays more distinct. Heightening events with individuality, consumers are turning to customized bouquets and handcrafted confetti to add subtle, yet organic touches to celebratory experiences, putting emphasis on identity as opposed to simple celebration. [More]
Score: 6
This Year and Warm Top 4 Examples: 28,922 Total Clicks Date Range: Feb 13 - May 14
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Seeking a personal connection, couples turn to rustic wedding venues
Implications - Seeking to add more meaning to their weddings, couples are opting for rustic and homey venues that offer a sense of individuality and comfort. This aesthetic choice speaks to a desire for characteristic charm over status appeal. [More]
Score: 6.2
This Year and Warm Top 4 Examples: 85,720 Total Clicks Date Range: May 13 - Apr 14
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Modern couples encourage interactivity from wedding guests
Implications - With more than half of marriages resulting in divorce and more emphasis placed on love than stability, the weddings of this generation are more lighthearted than their predecessors. As a result, everything from invitations to ceremonies are becoming more interactive for guests, shifting the meaning of a wedding further from that of a ceremony and closer to a party. [More]