PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Score: 8
This Quarter and Warm Top 4 Examples: 71,117 Total Clicks Date Range: Jan 13 - Jun 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Momentous occasions are heightened with personalized, DIY accents
Implications - Offering an alternative to contemporary goods, individuals are turning to DIY projects to make celebrations like weddings and birthdays more distinct. Heightening events with individuality, consumers are turning to customized bouquets and handcrafted confetti to add subtle, yet organic touches to celebratory experiences, putting emphasis on identity as opposed to simple celebration. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 23,870 Total Clicks Date Range: Feb 13 - May 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Seeking a personal connection, couples turn to rustic wedding venues
Implications - Seeking to add more meaning to their weddings, couples are opting for rustic and homey venues that offer a sense of individuality and comfort. This aesthetic choice speaks to a desire for characteristic charm over status appeal. [More]
Score: 7.2
This Year and Warm Top 4 Examples: 58,782 Total Clicks Date Range: May 13 - Apr 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Modern couples encourage interactivity from wedding guests
Implications - With more than half of marriages resulting in divorce and more emphasis placed on love than stability, the weddings of this generation are more lighthearted than their predecessors. As a result, everything from invitations to ceremonies are becoming more interactive for guests, shifting the meaning of a wedding further from that of a ceremony and closer to a party. [More]
Score: 7.8
This Year and Hot Top 4 Examples: 85,420 Total Clicks Date Range: Feb 13 - Apr 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Couples infuse pop culture references into their unions with geeky jewelry
Implications - Couples are always looking for a way to set themselves apart from the rest of the bridal community and many are opting for rings that represent both love and pop culture. This lighthearted approach to marriage modernizes the union and makes it more approachable for young, eager couples with quirk to become further a part of pop culture [More]
Score: 8.2
This Year and Hot Top 4 Examples: 170,162 Total Clicks Date Range: Aug 13 - Mar 14
DEMOGRAPHICS
Popularity
Activity
Freshness
As more couples put off marriage, brands scramble to encourage unions
Implications - Like buying a car or a house, marriage is viewed as a rite of passage into adulthood, but a distinct decrease in unions amidst Millennial couples is forcing brands to tailor wedding-centric goods to be more carefree and youthful as a way to encourage vow exchanges and tokens of affection. Providing cost-effective alternatives to lavish wares, brands are de-formalizing to be a more realistic option for Generation Y. As younger couples experience the hardships of job insecurity and longer time at home in the new millennium, brands are having no choice but to augment marriage to be more casual and personalized. [More]
Trend Hunter Services
Score: 6.7
This Year and Warm Top 4 Examples: 33,968 Total Clicks Date Range: Jun 13 - Mar 14
DEMOGRAPHICS
Popularity
Activity
Freshness
A desire to divert from the mainstream prompts customized techniques
Implications - Looking to differentiate themselves from the influx of mass-produced edibles, the confectionery industry is turning to customization techniques to add distinct personal touches to traditionally standard goods. Confectionery delights that are handcrafted with references to hobbies and cinematic obsessions combines conventional treats with the need for comforting, yet visually expressive methods of individuality. [More]
Score: 7.6
This Year and Hot Top 4 Examples: 51,469 Total Clicks Date Range: Apr 13 - Dec 13
DEMOGRAPHICS
Popularity
Activity
Freshness
Millennial couples denounce tradition by spoofing their unions
Implications - Typically a union shrouded in tradition, marriage is being taken down a notch by millennial couples who are expressing their own individuality through satire. By adding this additional layer of personalization, young couples express their humor in a proud way that both accepts and negates the concept of marriage. [More]
Score: 6.1
Warm Top 4 Examples: 34,857 Total Clicks Date Range: Nov 12 - Jun 13
DEMOGRAPHICS
Popularity
Activity
Freshness
Fantasy shows are having an unexpected influence on special occasion goods
Implications - The popularity of medieval-inspired shows is influencing a number of industries, such as fashion and weddings. Offering people a way off to show their enthusiasm for pop culture phenomena in slightly understated and luxurious ways, this influence injects personality into otherwise everyday goods. [More]
Score: 6.4
Warm Top 4 Examples: 36,325 Total Clicks Date Range: Feb 13 - Jun 13
DEMOGRAPHICS
Popularity
Activity
Freshness
Couples create customized weddings as a response to the state of the economy
Implications - Though extravagant weddings are beautiful, they can be costly and impersonal, resulting in a wave of DIY weddings. Aside from the frugality aspect, DIY ceremonies allow for more customization than the average wedding. Giving the couple full creative precedence means the matrimonial ceremony becomes that much more intimate, which is of high value to today's idealistic consumer. [More]
Score: 3.4
Mild Top 4 Examples: 18,905 Total Clicks Date Range: Jul 12 - Mar 13
DEMOGRAPHICS
Popularity
Activity
Freshness
Tying the knot is now completely personalized down to the last detail
Implications - The wave of extreme personalization and customization seen across many industries has penetrated the nuptial industry. It's not enough to have a uniquely special event, it has to be completely specially tailored from the jewelry to the cake toppers and decor. Weddings, like many products, are no longer one-size-fits-all. [More]