A number of fashion retailers fail to carry size-inclusive styles and this is especially true when it comes to plus-size wedding dresses. Lace & Liberty is on a mission to change this with the Lace & Liberty x APW capsule collection.
The collection includes a range of romantic styles, including off-the-shoulder silhouettes, halter neckline dresses and even dramatic add-ons like The Tyler Cape. The plus-size wedding dresses in the capsule collection range from $1,900 to $2,750. As Lace & Liberty got its start when founder Danielle Wen (a graduate of MIT and Rent The Runway’s Project Entrepreneur incubator program) had her own struggles finding the perfect dress, each of these options is made to measure.
The direct-to-consumer wedding dress brand recently opened a new showroom in Los Angeles that updates the traditional wedding dress shopping experience with inclusive sizing, personalization and technology.
Key Themes Behind This Trend
- Size-inclusive Fashion
- The demand for plus-size wedding dresses and other size-inclusive styles presents an opportunity for retailers to fill this gap and cater to a wider range of customers.
- Direct-to-consumer Retail
- Direct-to-consumer brands like Lace & Liberty are disrupting the traditional wedding dress shopping experience by offering personalized, made-to-measure options with inclusive sizing.
- Fashion Tech
- Integrating technology into the wedding dress shopping experience can enhance personalization and customization, making it easier for customers to find the perfect dress.
Where This Applies
- Fashion Retail
- Fashion retailers can tap into the market for plus-size wedding dresses by offering more size-inclusive styles and personalized options.
- Wedding Industry
- The wedding industry can benefit from embracing size-inclusive fashion and enhancing the shopping experience with technology.
- E-commerce
- Direct-to-consumer brands and online retailers have the opportunity to disrupt the wedding dress industry by offering personalized, made-to-measure options with inclusive sizing.
