Consumer Insights

Emerging opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 7.3
New and Warm Top 4 Examples: 3,005 Total Clicks Date Range: Jun 16 - Apr 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers approach health more casually with vitamin-enriched gummy candy
Implications - As even those with a self-proclaimed disinterest in the health-obsessed modern marketplace look to make healthier lifestyle choices are experimenting with vitamin-enriched gummy candies that complement their regular diet. This progression highlights the interest in expanding one's health regimen in small, sustainable lifestyle changes, rather than in one large step. [More]
Score: 7
Recent and Warm Top 4 Examples: 2,856 Total Clicks Date Range: Aug 16 - Apr 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Gen X looks for home-style treats for feel-good snacking
Implications - Seeking wholesome options to feed their families, Gen X looks for desserts that incorporate the promise of homemade goodness. While we’re seeing a shift in large CPG brands leveraging authentic-feeling packaging and flavor to catch up with this preference, it’s the smaller independent brands that are winning the hearts of this generation. Respecting the hard work that goes into starting a small business, Gen X prefers to support brands they feel truly care about their needs. [More]
Score: 8.7
Recent and V. Hot Top 4 Examples: 12,164 Total Clicks Date Range: Mar 16 - Apr 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Spending time with family takes precedence for Gen X homeowners
Implications - With Millennials moving back home and Boomers needing more care as they age, Gen X is faced with a household full of additional members. Already known for having strong family values, the Gen X demographic is increasingly looking for ways to adapt their homes to be more welcoming to loved ones, preferring to prioritize family-oriented down-time over other forms of leisure. [More]
Score: 5.4
Recent and Mild Top 4 Examples: 1,207 Total Clicks Date Range: May 16 - Apr 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumption guilt drives consumers to find ways to improve their karma
Implications - The rise in curation makes it easier than ever for consumers to remain inside their own bubble of specific content, like-minded people, and tailored products. This self-contained approach to life may be enjoyable, but it can create feelings of guilt for those who want to better the world. Automated acts of kindness alleviate this guilt without disrupting the curated daily routine. In order to truly alleviate this guilt, these products and services are not branded and often consumer-made, highlighting a sense of community over capitalism. [More]
Filed in: Lifestyle
Score: 7.1
Recent and Warm Top 5 Examples: 3,959 Total Clicks Date Range: Apr 16 - Apr 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Food and beverage sees a shift in focus towards aesthetics over taste
Implications - In the modern age of Instagram-driven behavior, the photo-worthiness of food is more important than ever before and, in some cases, is starting to take precedence over culinary legitimacy. In order to attract the niche but insatiable demographic of younger consumers on the hunt for their next shareable moment, QSR brands are starting to adopt multi-hued offerings that tend to prioritize aesthetic innovation over flavor enhancement. [More]
Score: 6.9
Recent and Mild Top 5 Examples: 3,825 Total Clicks Date Range: Sep 16 - Apr 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Streetwear looks take inspiration from the world of motorsports
Implications - As tastemakers look for new sources of inspiration outside of the formal fashion world, many are opting to incorporate iconography and designs that reference the world of motorsports. This progression demonstrates the all-encompassing nature of apparel trends and speaks to the continuation of obscure references as cultural currency. [More]
Score: 8.6
Recent and Hot Top 5 Examples: 16,983 Total Clicks Date Range: May 15 - Apr 17
DEMOGRAPHICS
Popularity
Activity
Freshness
The oversaturation of technology creates a consumer desire for subtlety
Implications - In the early stages of the technology age, when the novelty of connectivity was still intact, consumers sought conspicuous devices as a status symbol. Now that technology is more prevalent than ever, it no longer carries a sense of novelty or status. This calls for more subtle, undetectable technology. Ultimately, technology is now omnipresent and connectivity is a consumer expectation, as opposed to a feature. [More]
Trend Hunter Services
Score: 6.6
Recent and Mild Top 4 Examples: 1,315 Total Clicks Date Range: Mar 17 - Apr 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands reposition their offerings through assistive personalization
Implications - With the prevalence of “how-to” guides and videos online, brands are adapting this familiar format to the physical realm in order to demonstrate the value they play in consumer’s lives. By going the extra mile to create helpful kits and guidelines to be used in conjunction with their main offerings, brands are able to personalize their interaction with consumers by acknowledging their needs and lending a helping hand. This strategy works particularly well as a way to get buy-in from the Gen X demographic who prefer to rely on themselves for getting things done and tend to have hesitations about testing out unfamiliar brands. [More]
Score: 5.2
Recent and Untested Top 4 Examples: 1,158 Total Clicks Date Range: Sep 15 - Apr 17
DEMOGRAPHICS
Popularity
Activity
Freshness
The line between appetizer and main is blurred in casual dining
Implications - As the mainstream consumer becomes more health-conscious, the world of QSR finds a happy home among divergent Millennials and members of Gen Z who seek a mix of novelty and convenience from their food. Hybridized flavors and formats show a sense of adventure and imagination that bodes well with this new, Internet culture-obsessed demographic. [More]
Filed in: LifestyleFood
Score: 7.7
Recent and Warm Top 6 Examples: 10,058 Total Clicks Date Range: Sep 15 - Apr 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Built-in guidance incentivizes Millennials looking for analogue confidants
Implications - Choosing analogue diaries for their private thoughts and aspirations over the paranoia of questionably secure digital formats, Millennials are attracted to journals that can offer guidance rather than a set of intimidating blank pages. Allowing them to visualize their goals and dreams in a structured way, a systematic approach to journaling provides those accustomed to the instant gratification of digital devices a sense of direction as well as satisfaction with each mini task completed. [More]