PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards

PRO Trends > Latest

Newly Added
Category List
Full Index


Score: 5.2
New and Mild Top 4 Examples: 1,720 Total Clicks Date Range: Jan 14 - Jul 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Citrus flavors are added to alcoholic beverages for a health-conscious twist
Implications - As consumers continue to prioritize healthy living, typically indulgent beverages, like alcohol, are being updated with healthier ingredients as a means of catering to changing lifestyles. By adding bold citrus flavors to traditionally sugar-heavy cocktails, consumers are seeking not only to elevate alcoholic beverages with a lighter palate, but also maintain a health-conscious lifestyle without sacrificing high-calorie indulgences. [More]
Score: 4.5
New and Untested Top 4 Examples: 496 Total Clicks Date Range: May 15 - Jul 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers add artistic presentations to meatless foods for contemporary appeal
Implications - Playing with color and food form, consumers are transforming traditional meatless meals into more aesthetically intriguing dishes. As the health movement rages on and vegetarian cuisine becomes more mainstream, consumers are turning to creative cooking styles to enhance everyday routine. Redefining how ingredients like vegetables are cooked and presented, these dishes not only speak to a growing acceptance of healthy consumption, but also how meatless cuisine is evolving to entice reluctant eaters. [More]
Score: 5.3
New and Mild Top 4 Examples: 1,316 Total Clicks Date Range: Jan 15 - Jul 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers search for digital aids when purchasing vehicles
Implications - The Internet has allowed consumers to be more well-informed than ever when it comes to making big purchasing decisions. As a result, the automotive sector is working with, rather than against, the changing tide of retail. By implementing online and digital platforms into the purchasing process, auto companies are not only recognizing that consumers are more knowledgeable, but also working towards making them more autonomous. [More]
Filed in: Autos
Score: 5.7
New and Mild Top 4 Examples: 1,137 Total Clicks Date Range: May 15 - Jul 15
DEMOGRAPHICS
Popularity
Activity
Freshness
The automotive industry aims to be more consumer-friendly
Implications - Purchasing a car can be a daunting process, a fact that automotive retailers and dealerships know very well. In an attempt to come across as less intimidating, many auto companies are taking steps such as downsizing facilities or offering alternate forms of communication to consumers. By instilling confidence in the consumer, these measures make the purchasing process easier for all. [More]
Score: 6.7
New and Warm Top 4 Examples: 3,486 Total Clicks Date Range: Mar 14 - Jul 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Adding a romantic sentiment, couples turn to meals specifically catered for two
Implications - Seeking to add a romantic sentiment to the dining experience, couples are turning to meals and kits that are specifically curated for two. Offering indulgent food pairings and crafted meals, these products allow couples to enjoy a romantic dining experience typically associated with eating out, all without having to leave the comforts of their own home. [More]
Trend Hunter Services
Score: 4.1
New and Untested Top 4 Examples: 527 Total Clicks Date Range: Mar 15 - Jul 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers satiate sugar cravings with citrus alternatives
Implications - Consumers looking for a guilt-free way to satisfy sweet cravings are turning to citrus-infused desserts and treats. The antioxidant properties and low calories of citrus fruits make them a nutritious alternative to traditional sweets, and an obvious choice for health-conscious consumers who require peace of mind when indulging. [More]
Filed in: LifestyleFood
Score: 7.6
New and Warm Top 4 Examples: 10,783 Total Clicks Date Range: May 14 - Jul 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Environmental initiatives turn to educational tactics to help inspire kids
Implications - Realizing the need to instill a sense of environmental awareness among younger generations, eco initiatives are turning to workshops and toys that help educate children about social causes. Providing a platform where kids can learn about environmental issues and how to mitigate them, these techniques recognize the importance of youth engagement and strive to make the learning process as enjoyable and interactive as possible. [More]
Score: 8.2
New and Hot Top 4 Examples: 4,169 Total Clicks Date Range: Jun 14 - Jul 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands showcase environmental awareness through thoughtfully branded content
Implications - No longer only held by activists and initiatives, an eco identity is being adopted by mainstream brands as a means to showcase a commitment to the cause. Using campaigns and creative aesthetics to educate consumers about issues concerning sustainability and consumption, brands are using social causes to not only connect with consumers, but also to reinvent themselves in a way that is socially relevant. [More]
Score: 4.6
New and Untested Top 4 Examples: 1,299 Total Clicks Date Range: Feb 15 - Jul 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers search for bold flavors that wont compromise health
Implications - As consumers become more adventurous with their eating, they begin seeking bolder, more distinctive flavors; however, this adventurous eating is tempered with a growing concern for health. Citrus foods fulfill both these criteria -- its addition to meals allows for full flavor without unnecessary calories, signalling that consumers will choose flavors with a healthy perception over those without. [More]
Score: 6.5
This Week and Warm Top 4 Examples: 4,096 Total Clicks Date Range: May 15 - Jul 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands appease activity oriented Millennials with interactive innovations
Implications - Brands are tuning into the active, engaged lifestyles of Millennials through innovations with experiential elements. In addition to delivering on a desire for memorable moments, companies are also using this route to develop lasting relationships that extend beyond transactions. [More]
Trend Hunter Custom Research
Score: 6.1
This Week and Mild Top 4 Examples: 7,636 Total Clicks Date Range: Aug 13 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Toys target children's anxieties with helpful stress relief features
Implications - As stress and anxieties continue to grow among younger generations, toys brands are adopting a more health-conscious approach to entertainment. Offering interactive, multisensory features to help alleviate stress, these products speak to a growing desire for methods of health and wellness that are less abrasive and more integrated, particularly among youth. [More]
Score: 7.2
This Week and Warm Top 4 Examples: 4,208 Total Clicks Date Range: Feb 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Modern technology links users with automated conversational tools
Implications - The increasing irregularity of in-person communication stemming from tech tools is intensifying with the outsourcing of social tasks. For digital natives, eliminating the need for one-on-one contact is appealing, as many young people prefer online conversations instead of face-to-face exchanges. [More]
Score: 7.1
This Week and Warm Top 4 Examples: 2,945 Total Clicks Date Range: Apr 15 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Kid-targeted wearables transform playtime into an immersive experience
Implications - As wearable technology becomes adopted by the mainstream, brands have begun targeting younger consumers with devices that promote education, fitness and digital literacy. Wearable toys are another avenue brands can explore in this market, offering children the opportunity to immerse themselves entirely in the act of play. The interactive and transformative properties of such toys not only make sure that play is possible anywhere, but also ensure that children are active agents in the process. [More]
Score: 6.1
This Week and Mild Top 4 Examples: 3,720 Total Clicks Date Range: Aug 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Personification of soldiers softens the image of the armed forces
Implications - The digital generation has access to people from across the world and endless amounts of information, making them more empathetic and echoing the hippies of the boomer generation. As a result, all things military-related have received a negative reputation. More approachable, personified content can be observed to alleviate this, pointing to a battle between behavioral tribes. [More]
Filed in: Marketing
Score: 6.5
This Week and Warm Top 4 Examples: 4,440 Total Clicks Date Range: Jan 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Oral health products and initiatives mix sweet flavors with dental care
Implications - Oral health products are adopting sweet flavors in an effort to combine dental care and enjoyment. This unusual pairing is particularly effective for brands looking to make a memorable impression within the saturated healthcare market, and allows shoppers to access unorthodox products that stand apart from the rest. [More]
Filed in: LifestyleHealth
Crowdsourced Consumer Insight
Score: 6.6
This Week and Warm Top 4 Examples: 4,708 Total Clicks Date Range: Jan 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Army-inspired imagery is used to personify the classic man in marketing
Implications - Diverging from the more flexible concept of masculinity seen recently, military-inspired marketing paints a picture of the classic male figure. Though this image is antiquated for some, that nostalgia adds to the charm. This points to the meaning of military -- discipline, loyalty, and measured aggression -- and its connection to manhood in the eyes of consumers. [More]
Score: 6.7
This Week and Warm Top 4 Examples: 1,775 Total Clicks Date Range: Dec 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Food concepts include age-defying features for the health and beauty conscious
Implications - Food products and concepts are concentrating on edible age-defying properties that combat the look and feel of growing older. By putting beauty and health at the fore of culinary ventures, this movement is also focusing on the interests of boomers who aim to combat aging from the inside out. [More]
Filed in: LifestyleFood
Score: 6.6
This Week and Warm Top 4 Examples: 1,911 Total Clicks Date Range: Jun 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to mobile apps for protection against harmful elements
Implications - As consumers seek a more convenient method of maintaining health, mobile apps are emerging that help detect and monitor concerns over issues like skincare. Speaking to concerns over UV rays and cancer, brands are offering apps that help screen and analyze potential harms. The use of such applications reflects a shift toward more connected forms of health. [More]
Score: 5.4
This Week and Mild Top 4 Examples: 572 Total Clicks Date Range: Jun 15 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
The educational sphere becomes optimized for digital learning
Implications - Technology has proven its potential to not only break down barriers in the traditional classroom setting, but also transform students into autonomous, self-sufficient creators of their own content. The emphasis on digital literacy in education ultimately indicates how coveted skills are changing, as well as empowers students on an individual level. [More]
Score: 6.6
This Week and Warm Top 4 Examples: 6,241 Total Clicks Date Range: Jun 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
VR and AR technology becomes more accessible through affordable peripherals
Implications - Virtual reality has expanded to many industries and proven itself versatile when it comes to applications, but until now, its popularity has been restricted by expensive gear. Stripped down, lightweight versions of the technology and accompanying smartphone apps are working to make virtual reality more accessible and ubiquitous. This change not only democratizes new technology, but creates a more immersive approach to mobile gaming as well. [More]