Trend Hunter PRO

Implications - The credit crunch, combined with the rising popularity of social media, has spurred a rapid evolution in job searching. Job hunters are using the web to find openings, build interactive resumes and boost their personal brands. At the same time, employers are researching new hires using social networks and other online resources. [More]

Implications - As the boomers grow older, they are taking their pop culture icons along with them. Consumers want to see a bit of themselves in the personalities presented to them by the media. In short, 60 today is not the same as 60 a generation ago, and pop-culture is now intrigued by age. [More]

Implications - The web is redefining celebrity; to maintain a following, some stars are pushing to appear more real to fans by exposing embarrassing moments or releasing un-retouched photos. As a celebrity, voluntarily exposing yourself in the face of rising curiosity leaves you in control and prevents fans (or customers) from taking the initiative to reveal your weaknesses themselves. [More]

Implications - Forward-thinking business are putting some of their labor into the hands of customers, not only saving companies money, but also empowering customers by giving them a sense of independence and creative control. Among demographics that value customization and autonomy, unservice is a win-win for all. [More]

Implications - Rental culture become a notable trend in 2008, but the recession has turned temporary ownership into a huge business opportunity. Whether it’s a trial before investing in something pricey, a taste of something unaffordable, or the ability to fake status, rentals cater to those who want it all, but can’t afford it. [More]

Implications - The credit crunch has caused many couples to move in together more rapidly than they would have before due to financial logic. Consumers feel supported by, and therefore favor, companies that promote the benefits of “what’s mine is yours” relationships and of cohabitation. [More]

Implications - In addition to revitalizing existing urban centers and residences with eco-friendly elements, nations are building niche cities specifically to meet ecological goals. The burgeoning creation of eco-centric cities raises opportunities for more green-living products in all industries. [More]

Implications - As products come and go and business partnerships form and dissolve, forming a non-permanent real-life presence has become a logical, effective way to create awareness. Temporary methods that ‘pop up’ without notice attract costumers with the appeal of exclusivity, newness, and an enticing element of surprise. [More]

Implications - The personalization of goods offers a superlative novelty factor as it adds profound relevance to individual consumers. Adding a custom touch, particularly with products that have become popular or widely used, can make items more covetable than those offered by the competition by offering a feeling of augmented ownership. [More]

Implications - Young adults joining the workforce were raised to value individualism. As they join the professional world, they shake up traditional environments with more laissez-faire, be-yourself attitudes. They celebrate diversity of interest, style, learning techniques, and are thus revamping traditional work cultures. [More]