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Score: 7
This Week and Warm Top 4 Examples: 3,296 Total Clicks Date Range: Nov 14 - Feb 15
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Urgency is created around offers that expire
Implications - Whether because of a time-sensitive event like a holiday, or for an interesting co-branding opportunity, limited edition products have always received attention because of urgency. Pushing this exclusivity factor further means emphasizing the niche appeal of a product, which speaks to the consumer desire for prestige and belonging. [More]
Filed in: Art & Design
Score: 8
This Week and Warm Top 4 Examples: 15,260 Total Clicks Date Range: Nov 13 - Feb 15
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Everyday brands pair with couture in an attempt to boost branding
Implications - The digital consumer will take any opportunity to communicate their prestige, calling for more sophistication and novelty from all products. Everyday brands are pairing with higher-end brands as a result. The attempt to turn even food products into prestigious items speaks to the blurred lines of "status," despite the demand for seemingly luxurious products. [More]
Score: 7.1
This Week and Warm Top 4 Examples: 11,182 Total Clicks Date Range: Jan 14 - Feb 15
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Novel versions of well-known brands spark worldwide attention
Implications - Novelty and oddity reign supreme in the foodie world, but for the mass majority of consumers, full-blown exoticism is still intimidating. Oddball special edition products from familiar brands satiate both needs. This allows consumers to explore within comfortable perimeters, while opening the value of these staple products up to a whole new market. [More]
Filed in: LifestyleFood
Score: 7.7
This Week and Warm Top 4 Examples: 43,340 Total Clicks Date Range: Feb 13 - Feb 15
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Holiday products go green as consumers seek out eco-friendly alternatives
Implications - As a desire for sustainable living grows in momentum, things like holiday celebrations and seasonal goods are seeing an eco-friendly overhaul. Seeking to maintain the essence of holidays like Easter in a more environmentally conscious manner, consumers are turning to DIY alternatives and green products to add peace of mind to what are often seen as materialistic occasions. [More]
Score: 4.7
This Week and Untested Top 4 Examples: 6,116 Total Clicks Date Range: Apr 13 - Feb 15
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Parents turn to playful cleaning products to encourage participation
Implications - Delegating household chores can be challenging, particularly with kids, which is why parents are turning to playful cleaning tactics to encourage involvement. Using adolescent aesthetics and toy-like designs, these products make household organization more appealing and create a more engaging and entertaining way to manage day-to-day tasks. [More]
Trend Hunter Services
Score: 7
This Week and Warm Top 4 Examples: 22,042 Total Clicks Date Range: Dec 13 - Feb 15
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Seeking more than just maintenance, consumers turn to dual-functioning lenses
Implications - Moving beyond traditional vision correction offerings, consumers are turning to multi-functional alternatives for appeal. Offering prescription lenses that increase value through health benefits or even high-tech components, brands are seeking to not only enhance consumer vision, but also make the process of maintaining health more appealing. [More]
Score: 6.3
This Week and Warm Top 4 Examples: 2,154 Total Clicks Date Range: Sep 14 - Feb 15
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Children are looking for interactivity and communication from dolls
Implications - Tired of one-sided play, children are demanding more reciprocal action and exchange from their toys. Taking digital integration of toys to the next level, toy brands are responding to this growing expectation for interactivity within entertainment by developing smarter, Internet-enabled versions of classic products. [More]
Filed in: ToysLife-Stages
Score: 6.1
This Week and Mild Top 4 Examples: 9,495 Total Clicks Date Range: Nov 14 - Feb 15
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Consumers turn the process of gift-giving and decorating into an activity
Implications - Many holiday purchases are made for either gifting or decor purposes. Consumers looking for a way to scale back on costs, while providing a great experience, are turning to DIY projects. This approach is not only more cost-effective, it also provides a group bonding activity for consumers, signifying a willingness to trade off convenience for the sake of ritual. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 3,014 Total Clicks Date Range: Sep 14 - Feb 15
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Consumers attempt to lower waste production by opting for greeting card alternatives
Implications - Understanding that holidays such as Valentine's Day contribute to a significant increase in annual waste production, eco-conscious consumers are searching for alternatives to the traditional greeting card. Whether it's in the form of recycled items, or sentimental products with more permanence, this shift reflects a consumer willingness to abandon convention in favor of more sustainable rituals. [More]
Score: 8.6
This Month and Hot Top 4 Examples: 22,871 Total Clicks Date Range: Sep 13 - Feb 15
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Maintaining a social connection, commuters opt for digitally connected bikes
Implications - Adding a social element to getting around, brands are turning to digital enhancements to make things like bicycles more attractive to the average consumer. Allowing riders to connect their mobile phones and social media accounts, these designs are showcasing the need for social interaction even among more solitary, outdoor activities. [More]
Trend Hunter Custom Research
Score: 6.7
This Month and Mild Top 4 Examples: 6,263 Total Clicks Date Range: Sep 14 - Feb 15
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The bathroom becomes a place for luxury and relaxation
Implications - There is a lack of privacy in the digital age that makes alone time scarce. This creates an air of appreciation around personal hygiene and the bathroom space as a whole, prompting more design-conscious washroom wares. The addition of luxury allows consumers to feel pampered, glamorizing the space and the act of self-care. [More]
Filed in: Art & Design
Score: 8.4
This Month and Warm Top 4 Examples: 22,090 Total Clicks Date Range: Mar 14 - Feb 15
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Companies use simplistic colorways to convey elegance
Implications - Branching off of the minimalist wave, monochrome has leaked into all aesthetic industries including packaging. The use of a singular color conveys elegance that speaks to a consumer's desire for prestige. Doing away with the bells and whistles of interactive packaging, monochromatic branding allows the product to speak for itself, appealing to consumer trust based in simplicity. [More]
Score: 7.9
This Month and Hot Top 4 Examples: 8,012 Total Clicks Date Range: Apr 14 - Feb 15
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Ensuring teams remain inventive means encouraging imagination in numbers
Implications - Whether it's within a workplace or among friends, this community-driven digital world puts emphasis on teamwork. Taking that a step further means apps, products and programs encouraging communal creativity. This speaks to a combined interest in remaining imaginative despite daily automation, and staying connected. [More]
Score: 7.8
This Month and Warm Top 4 Examples: 14,569 Total Clicks Date Range: Feb 14 - Feb 15
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Office settings use design as a way to foster creativity
Implications - Fostering creativity in the workplace can be difficult as consumers tend to fall into work patterns that have them focusing on tasks, as opposed to innovation. Battling this -- especially in the age of shorter attention spans -- requires more than brainstorm meetings. As a response, workplace designs are integrating creativity-encouraging furniture. [More]
Filed in: Art & Design
Score: 7.6
This Month and Warm Top 4 Examples: 8,841 Total Clicks Date Range: Apr 14 - Feb 15
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Consumers seek ways to push their imaginations to the limit
Implications - Though technology once assisted in minimizing the amount of brainpower needed to complete tasks, consumers are now looking for apps and gadgets to help strengthen the imagination and challenge creativity. Fostering creativity is especially important in such a sparse job market, allowing consumers to differentiate themselves from the crowd easier. [More]
Crowdsourced Consumer Insight
Score: 6.9
This Month and Warm Top 4 Examples: 10,214 Total Clicks Date Range: Jan 14 - Feb 15
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Cyclists turn to high-tech solutions to improve safety on the road
Implications - Despite the many benefits of cycling to get around, consumers can be turned off by the associated safety risks. Companies are cleverly providing solutions to this issue through high tech innovations that provide peace of mind, highlighting the importance and value consumer place on add-on products. [More]
Score: 6.4
This Month and Warm Top 4 Examples: 6,918 Total Clicks Date Range: Jan 14 - Feb 15
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Enhancing personal greetings, consumers opt for customized product messaging
Implications - Seeking an alternative to traditional greeting cards, consumers are turning to personalized product packaging. Customizing wine labels and chocolate boxes with sentimental messages and personal greetings, consumers are turning to unconventionally branded products to not only convey an element of surprise, but also add sentimental elements to run-of-the-mill, commercial goods. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 3,928 Total Clicks Date Range: May 14 - Feb 15
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Shareable meals are cleverly designed with bite-sized sections
Implications - Though more and more consumers are eating meals alone, there's still exists a desire for creative, easy-to-share meals. Making the act of sharing meals more experiential, playfully designed communal meals that can easily be separated into smaller, bite-sized pieces delight consumers. Through novelty, this approach to meals provides incentive for consumers to purchase foods for sharing. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 57,312 Total Clicks Date Range: Feb 13 - Feb 15
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Making the most of commuting, riders opt for multifunctional e-bikes
Implications - Moving beyond the speed of electric bicycles, consumers are turning to hybrid alternatives for added efficiency. Providing e-bikes that double as health monitors and cargo carriers, brands are not only offering a more multi-functional product, but a way for riders to make use of their travel time. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 3,527 Total Clicks Date Range: Apr 14 - Feb 15
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Brands encourage consumer participation with the promise of exposure
Implications - Crowdsourcing ideas for products and campaigns has proven to be an effective way to increase consumer-brand interaction, and brands are inciting participation through the promise of exposure. Providing a sense of status for those whose work is prominently featured as part of a campaign, this approach encourages more, and higher quality contributions. [More]