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Score: 4.2
New and Untested Top 4 Examples: 314 Total Clicks Date Range: Oct 15 - Feb 16
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Consumers are enticed by meat-infused desserts for special occasions
Implications - The growing health and wellness movement has caused consumers to restrict their intake of animal products, imploring them to view meat as more of an indulgence. When it comes to entertaining, consumers are beginning to incorporate meat into dessert-inspired fare as a way of adopting a go-big-or-go-home mentality. This progression not only points to the continued success of flavor reversal, but also suggests a willingness to splurge during special occasions. [More]
Filed in: LifestyleFood
Score: 7.8
Recent and Warm Top 4 Examples: 4,163 Total Clicks Date Range: Dec 15 - Feb 16
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Distinctive high-end electric vehicles entice consumers seeking opulence
Implications - As the auto market moves closer to making electric vehicles accessible to the average consumer, many manufacturers are pairing ultra-luxurious EV concepts and bold contemporary designs. In addition to being a means of saving on fuel costs, such opulent electric vehicles provide high power-to-weight ratios while taking on the appearance of supercars. This shift speaks to the mainstream acceptance of fossil fuel scarcity and suggests that opulence is not mutually exclusive with conspicuous consumption. [More]
Score: 5.6
Recent and Mild Top 4 Examples: 649 Total Clicks Date Range: Nov 15 - Feb 16
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Consumers gravitate towards salty-sweet combinations in traditional snacks
Implications - In a continuation of the flavor fusion movement, traditional snacks such as chips and popcorn are being updated with sweet, often luxurious flavors. This move not only caters to more experiential palettes, but also signals the proliferation of dessert flavors across multiple categories. Despite the focus on health and wellness, this ultimately hints at a consumer who is willing to indulge hedonistic impulses in day-to-day life. [More]
Filed in: LifestyleFood
Score: 4.7
Recent and Untested Top 4 Examples: 469 Total Clicks Date Range: Dec 15 - Feb 16
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Snacks are remixed with hearty, indulgent ingredients to fulfill cravings
Implications - Eliminating the need for standalone main course meals, consumers are experimenting with flavors and ingredients to create more filling snack food options. Brands are not only re-inventing snack foods to add more novelty to the eating experience, but they’re also making traditionally time-consuming meals more efficient, freeing up time for the consumer. [More]
Filed in: LifestyleFood
Score: 9.2
Recent and V. Hot Top 4 Examples: 7,000 Total Clicks Date Range: Dec 15 - Feb 16
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Consumers embrace hip convenience stores offering fresh produce
Implications - In order to meet the needs of time-strapped consumers, many retailers are amping up their convenience store presence with modern in-store merchandising that highlights the upleveled food and beverage offerings. Often selling a mixture of ready-made meals and fresh produce in addition to regular offerings, the new convenience store model is design-focused and boasts minimalist branding that appeals to the discerning Millennial consumer. This shift is related to the consumer desire to patronize smaller shops rather than massive box stores, suggesting a preference for intimate consumer-brand relationships. [More]
Score: 4.5
This Week and Untested Top 4 Examples: 520 Total Clicks Date Range: Jul 15 - Feb 16
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Consumers elevate traditional recipes with new flavors
Implications - Consumers are updating traditional dip recipes, such as guacamole, with unexpected ingredients for added excitement. This move allows consumers to experiment with new flavors and food forms without deviating too extremely from what they already know. Overall, the progression not only points to a continued preference for flavor fusion, but also suggests that accessibility is paramount when it comes to experimentation. [More]
Filed in: LifestyleFood
Score: 5.5
This Week and Mild Top 4 Examples: 750 Total Clicks Date Range: Jul 15 - Feb 16
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Consumers favor dips with bold, globally inspired flavor
Implications - As multicultural flavor trends continue to grow, consumers are turning to bolder, more experimental dips. Often hailing from the Middle East or Mediterranean, these richly flavored dips tend to be vegetable-based, allowing consumers a guilt-free opportunity for indulgence. This shift speaks to not only an expanding consumer palate, but the ongoing desire for health as well as adventure. [More]
Filed in: LifestyleFood
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Score: 5.5
This Week and Mild Top 4 Examples: 452 Total Clicks Date Range: Feb 16 - Feb 16
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Consumers take extra precautions in avoiding illness
Implications - Living in a culture of efficiency, consumers are growing more and more fearful of falling ill. As a result, they invest in several different forms of antibacterial products, especially those that blatantly market themselves as illness-thwarting. This progression speaks to the hyper-conscious nature of the modern consumer, particularly when it comes to maintaining health. [More]
Filed in: LifestyleHealth
Score: 6.2
This Week and Mild Top 4 Examples: 464 Total Clicks Date Range: Feb 16 - Feb 16
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Consumers turn to sanitizers with added benefits
Implications - Instead of standard hand sanitizers, consumers are turning to hybridized disinfectant products combined with moisturizers, cosmetics and fragrances for luxury appeal. Consumers are no longer buying products purely out of need, but using even the most basic necessity as an excuse to splurge and indulge. [More]
Score: 6.6
This Week and Warm Top 4 Examples: 2,601 Total Clicks Date Range: Jun 14 - Feb 16
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Disinfectant products receive a natural health-minded overhaul
Implications - Hand sanitizers are being re-designed with organic ingredients to satiate concerns over personal well-being. Infusing ingredients like Aloe Vera, essential oils and botanicals into sanitizers and disinfectants, brands are not only aiming to align their products with the growing health movement, but also to redefine how typically harsh and synthetic products are perceived. [More]
Filed in: LifestyleHealth