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Score: 7.6
New and Hot Top 4 Examples: 10,668 Total Clicks Date Range: May 13 - Apr 14
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Taking a raw approach, advertisers use reality to deter drinking
Implications - Advertisers and activists are taking a realistic approach to the dangers of drinking to deter consumption. Speaking both to young and old demographics to convey the message, the posters and stunts use surprising imagery to create a memorable impression on viewers. [More]
Score: 6.3
New and Warm Top 4 Examples: 2,133 Total Clicks Date Range: Jan 13 - Apr 14
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As life becomes increasingly digital, consumers willingly give their locations up
Implications - With information as personal as credit card information and relationship statuses recorded online, it's only natural that consumers also willingly give up their locations to the world wide web. It's the desire to stay connected to others that dictates hyper-tagging. Ultimately, sharing personal information verbally is not enough for consumers who wish to record their entire existence publicly. [More]
Filed in: Tech
Score: 6.3
Recent and Mild Top 4 Examples: 6,867 Total Clicks Date Range: May 13 - Apr 14
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A desire for overindulgence prompts youths to turn to hybrid dessert creations
Implications - With Generation Z growing up in a technologically driven society that caters their every whim and desire, expectations for overindulgence are becoming more common. Seeking to make everyday consumption more stimulating, consumers are turning to hybrid dessert creations to combine the practicality of two-in-one meals with the desire for diversified methods of excess. This way, health-conscious consumers can enjoy multiple indulgences in lesser volume, while glutton-seeking foodies can enjoy the novelty of layered confection. [More]
Filed in: LifestyleFood
Score: 6.3
Recent and Warm Top 4 Examples: 3,848 Total Clicks Date Range: Feb 13 - Apr 14
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Online cooking tutorials reflects a generation reliant on convenience
Implications - As tech-savvy youths become more inclined to use the Internet as an efficient source of data, online tutorials and video guides are replacing traditional teaching methods. Adding efficiency and allowing more experimentation in the kitchen, cooking videos combine the accessibility of online tutorials with the desire to stay socially connected through day-to-day routines, while helping to expand foodie culture. [More]
Score: 5.8
Recent and Warm Top 4 Examples: 2,224 Total Clicks Date Range: Mar 13 - Apr 14
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Tech-savvy youths turn to apps for ordering to satiate a desire for convenience
Implications - As Generation Z continues to rely on the ease of technology for comfort, traditional activities like ordering meals are being revamped to satiate a generation heavily consumed by high-tech gadgets and complete self-sufficiency. Combining the ease of mobile applications with the desire to stay socially connected, mobile meal apps reflects the need for more instantaneous, and less time-consuming methods of consumption. [More]
Trend Hunter Services
Score: 7.8
Recent and Warm Top 4 Examples: 10,726 Total Clicks Date Range: Sep 13 - Apr 14
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High-end fashion designers merge status symbols with technological integration
Implications - At this point in the digital age, gadgets serve as a status symbol as telling as a couture handbag. Thus, combining these two things was a natural next step in satiating the consumer desire to emulate prestige. This combination allows for a doubly extravagant status symbol that speaks both to style and function. [More]
Filed in: TechFashion
Score: 7.9
Recent and Warm Top 4 Examples: 23,049 Total Clicks Date Range: Jun 13 - Apr 14
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Smart luggage allows paranoid travellers to relax while on the road
Implications - In an effort to bring a western sense of security with them, travellers are investing in enhanced accessories that proliferate paranoia by arming themselves against unknown perpetrators. This heightened sense of security ultimately helps travellers relax while on vacation and shows a desire for security solutions that haven't been available in the past. [More]
Filed in: WorldTravel
Score: 6.3
Recent and Warm Top 4 Examples: 4,018 Total Clicks Date Range: Jan 14 - Apr 14
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Sports-specific tech enables an individual to train themselves
Implications - The goal of many gadgets and apps is complete self-sufficiency, a concept that is infiltrating even the world of athletics. The once-exclusive realm of professional athletics is more attainable for the average consumer with technological assistance, serving as an accelerated version of the idea that anyone can learn to be talented given the right equipment. [More]
Score: 5.9
Recent and Mild Top 4 Examples: 3,410 Total Clicks Date Range: Jan 14 - Apr 14
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Looking to offer nutrients on a budget, parents turn to homemade meals
Implications - With the cost of maintaining a comfortable upbringing for children often reaching staggering amounts, opting for organic, and often pricier health food items can be challenging for families who are tight on a budget. Seeking to offer nutritional goods in a more cost-effective manner, parents are turning to homemade infant meals to combine the need for nourishment with more accessible, economic means. [More]
Score: 7
Recent and Warm Top 4 Examples: 4,285 Total Clicks Date Range: Mar 14 - Apr 14
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Consumers refuse the woes of beauty in favor of painless treatments
Implications - Everyday manufactured beauty is constantly pushed upon consumers in the form of video tutorials and ubiquitous celebrity culture, but a shift toward pain-free, more accessible solutions is on the rise. Easier, less extreme rituals satiate consumers who are obsessed with obtaining the perfect look without professional help. [More]
Trend Hunter Custom Research
Score: 7.5
Recent and Warm Top 4 Examples: 10,317 Total Clicks Date Range: Jan 13 - Apr 14
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Seeking to combine play and diversity, parents opt for engaging toy cameras
Implications - While introducing children to more grown-up activities offers efficient ways to diversify interests, cultured experiences can often result in kids maturing at an increasingly fast rate. Seeking to offer cultural variation without sacrificing childhood tendencies, parents are turning to interactive toy cameras to combine the cultural allure of photography with the comfort, and conventionality of everyday play. [More]
Score: 6.1
Recent and Warm Top 4 Examples: 2,222 Total Clicks Date Range: Jan 14 - Apr 14
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The spa is ditched for at-home devices that provide on-demand results
Implications - The need to participate in cost-effective beauty rituals at home is on the rise. Consumers are looking for solutions that provide comparable results to formal surgeries and professional services in the comfort of their own home. Buffing, tightening and firming their way to perfection, individuals strive to present a picture perfect image of themselves with a new emphasis on convenience. [More]
Score: 6.4
Recent and Mild Top 4 Examples: 14,572 Total Clicks Date Range: Sep 13 - Apr 14
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Seeking techniques for portion control, parents turn to playful food shapers
Implications - As the rate of child obesity continues to rise in North America, efforts to educate children on nutrition and portion control are becoming more common. Seeking to cut back on oversized meals without sacrificing quality, parents are turning to humorous food shapers to provide infants with visually stimulating, yet carefully rationed sources of indulgence. Playful methods of portion control reflect the urgency of battling child obesity. [More]
Score: 5.7
Recent and Mild Top 4 Examples: 4,583 Total Clicks Date Range: Dec 13 - Apr 14
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Seeking time for bonding, parents turn to more efficient meal routines
Implications - With newborns requiring constant care and attention, daily meal routines and preparations can serve to sacrifice overall quality time. Seeking to encourage familial bonding, parents are turning to high-tech cuisine devices to help make meals less time-consuming, allowing for more one-to-one interaction. Self-sufficient meal makers reflects a move away from traditional routines, toward more accessible, and instantaneous methods of consumption. [More]
Score: 8.4
Recent and Hot Top 4 Examples: 29,121 Total Clicks Date Range: Jun 13 - Apr 14
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Business-oriented socialization gets a tech-focused update
Implications - Unlike Boomers, Generation X holds a distinct ability to adapt, which is something we're seeing with regard to business networking and job hunting in the 21st century. Digital enhancements to business cards, resumes and even small talk are pushing the industry ever-forward to effectively continue the generational transition that's taking place in the workforce from aging management to go-getter Gen X'ers and Millennials. [More]
Crowdsourced Consumer Insight
Score: 8.3
Recent and Warm Top 4 Examples: 13,598 Total Clicks Date Range: Feb 14 - Apr 14
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The young urbanite, craving luxury and transparency, shifts to the startup
Implications - A growing preference for authenticity meshed with exclusivity is supporting the more niche, artisan brand over the conglomerate. Packaging designs that have a bespoke feel and have enhanced product description satiate craving for trustworthiness. This also works to create an air of exclusivity that’s in-line with urban lifestyles. [More]
Score: 6.2
Recent and Mild Top 4 Examples: 10,838 Total Clicks Date Range: Oct 12 - Apr 14
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Seeking to encourage independence, parents turn to self-sufficient infant tools
Implications - While spoon-feeding infants often provides a sense of satisfaction to those who desire to constantly cater their children, pampering youths often halts the growth of self-sufficiency. Seeking to encourage independence, parents are turning to less parent-controlled playthings and devices to train children for the life ahead of them. This acceleration of independence will ensure not only physical, but emotional growth among kids. [More]
Score: 5.3
Recent and Mild Top 4 Examples: 2,030 Total Clicks Date Range: Jan 14 - Apr 14
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A desire to refine tastes prompts parents to turn to grown-up meal variations
Implications - As children become increasingly dependent on junk food for comfort, encouraging more diversity to their palate can be challenging. As a means to introduce dietary variation, parents are turning to sophisticated infant meals to combine exotic ingredients with the comfort, and allure of everyday baby cuisine. [More]
Score: 8.5
This Week and V. Hot Top 4 Examples: 7,844 Total Clicks Date Range: Oct 13 - Apr 14
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Consumers opt for hyper-efficient ways to purchase products on and offline
Implications - Catering to a Generation X inclination to spend precisely and with thought, a variety of search engines, apps and crowdsourced innovations are adapting the shopping experience to be ultra-convenient and tailor it to individual budgets or schedules. Being able to set strict price points and stick to them, consumers are satisfied by the ability to find what they want in less time and at better prices, but which speaks to a distinct shift away from physical shops. The ability to shop at will while still having rigid standards satisfied reinforces the 9 to 5 lifestyle to the delight of generations urging for schedule accommodation. [More]
Filed in: BusinessRetail
Score: 5.5
This Week and Mild Top 4 Examples: 6,932 Total Clicks Date Range: Apr 13 - Apr 14
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Parents bond with children on the topic of online interaction
Implications - Identifying the necessity to learn about social media as early as possible, parents are utilizing fun, interactive ways to relay the information to their young offspring. Familiar with the online world, children are further immersed in the ways of the digital era to make adapting to future smart solutions an easier process. [More]