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Score: 8.3
This Week and Hot Top 4 Examples: 12,317 Total Clicks Date Range: May 15 - Jun 16
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Fast food brands appeal to young consumers with tech-driven packaging
Implications - Part of a growing push to gain back the business of Millennials and Gen Z, fast food brands are launching creative tech-driven takeout packaging that serves to entice those with a digital compromise. This progression highlights the ways in which brands can aid and delight consumers by providing a unexpected feature that helps offset the inconveniences of modern life. [More]
Score: 7.2
This Week and Mild Top 4 Examples: 7,711 Total Clicks Date Range: May 15 - Jun 16
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Children's action figures explore different perspectives and experiences
Implications - As consumers begin to consider the long-term social implications of the toys they provide for their children, some toy brands are beginning to explore themes and dialogues that provide diversity and serve as a more accurate reflection of the market. Highlighting the need for consumers to see their realities reflected back at them in the products they buy, this shift demonstrates a growing awareness around the importance of educating children on the intersectional nature of identity politics. [More]
Score: 7.9
This Week and Warm Top 4 Examples: 7,301 Total Clicks Date Range: Dec 14 - Jun 16
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Iconic characters are reimagined with retro inspirations for new audiences
Implications - Toy manufacturers are aiming to woo Millennial parents with action figures that serve as reimagined takes on iconic characters conceived for series revivals and nostalgic remakes. Also a way to integrate modern technologies including animation, this progression demonstrates the prevailing power of nostalgia in marketing even to a new generation of children via their parents. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 907 Total Clicks Date Range: Dec 15 - Jun 16
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Organizations take a page from social media to create communities
Implications - Though most brands have begun using social media in their marketing, some are taking their online presence a step further by implementing practices seen in forums and instant messaging boards by creating branded communities. This convergence of traditional customer service with Internet culture shows the importance of connected thinking. [More]
Score: 8.7
This Month and Hot Top 4 Examples: 19,187 Total Clicks Date Range: May 15 - Jun 16
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Millennials look to put a pause on adult life with youthful experiences
Implications - Widely considered to be the most anxious generation, Millennials are escaping the anxieties of "adulting" by choosing to take part in adventurous events inspired by everything from summer camp to carnivals. This shift highlights the desire on the part of young adults to unwind in unique, experience-driven ways while participating in social interaction that isn't centered around digital devices and free from the responsibilities of everyday life. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 2,249 Total Clicks Date Range: Nov 15 - Jun 16
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Kids' advent calendars get an update for a more modern surprise
Implications - Popularized by its simple chocolate-centric predecessors, the advent calendar is taking on more iterations than ever before. This shift not only speaks to the ways in which consumers are beginning to expect to see products specifically suited to their needs, but also indicates an ongoing interest in goods for children that incorporate an element of surprise. [More]
Score: 8.7
This Month and Hot Top 4 Examples: 7,752 Total Clicks Date Range: Mar 16 - Jun 16
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Hybridized footwear designs appeal to busy, multi-tasking Millennials
Implications - With consumers in search of practical footwear designs that apply the ergonomic function of modern athletic gear, brands are creating curious hybrids that combine style and comfortability. Proving that consumers are looking for versatile pieces that accommodate the unpredictability of their lifestyles, this progression also highlights the Millennial desire to invest in a single product of quality craftsmanship that is sure to last and that is well-suited to a variety of activities. [More]
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Score: 7.3
This Month and Warm Top 4 Examples: 5,133 Total Clicks Date Range: Mar 15 - Jun 16
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Consumers seek out niche workshops to gain artisan-level knowledge
Implications - In the pursuit of expert-level knowledge in personal areas of interest, consumers are participating in artisan-led workshops and experiences that explore culinary and beverage innovations that go beyond the traditional food and alcohol pairing format. This progression highlights the consumer desire to see brands serve as catalysts in helping them in achieving their personal goals and as a partner in self-educational pursuits. [More]
Score: 8.4
This Month and Warm Top 4 Examples: 19,686 Total Clicks Date Range: May 15 - Jun 16
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Dessert brands host events that emphasize product experience
Implications - Serving as an opportunity for both product education and intimate face-to-face interaction with consumers, dessert brands are opting to host immersive experiences that encourage experimentation and customization. This progression highlights the opportunity for creative brand activations to cut through the clutter of modern multichannel marketing by creating experiences that help the brand resonate with consumers. [More]
Score: 8.8
This Month and V. Hot Top 4 Examples: 12,172 Total Clicks Date Range: Dec 15 - Jun 16
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Consumers use brands as personal shoppers through fashion-focused subscriptions
Implications - While female consumers often consider shopping to be a communal, leisure activity, brands aim to enhance retail experiences for male consumers through simplified, on-demand services. The Gen-Z and Millennial consumer demographics have enormous spending power, but prefer curation as a way to avoid stressful decision making while attaining personalized products. [More]