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Score: 7
Recent and Warm Top 4 Examples: 3,932 Total Clicks Date Range: Nov 13 - Jul 14
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As technology evolves, a need for practical power sees the battery redesigned
Implications - Consumers have more smart devices than ever, which require reliable power sources. Innovations surrounding the battery are seeing a rise as concerns regarding sustainability and wattage bring about designs that look to satisfy consumer demand for solutions that will suit devices of today and tomorrow. This ties not just to the ongoing search for portability and convenience, but to a rise in alternative fuels for the environmentally conscious. [More]
Score: 8
Recent and Hot Top 4 Examples: 8,131 Total Clicks Date Range: Mar 14 - Jul 14
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Consumer reliance on smart technology pushes for seamless charging solutions
Implications - As consumers rely on wireless technology like RFID and AirDrop more than ever, the want and need for wireless charging has resulted in a variety of solutions that highlight simplicity and ergonomics. The push for open-source power places an emphasis on convenience and decreases reliance on traditional infrastructure. [More]
Score: 7
Recent and Warm Top 4 Examples: 3,688 Total Clicks Date Range: May 14 - Jul 14
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Traditionally gourmet and homemade products undergo a reformatting
Implications - Prepackaged goods are praised by consumers for their convenience, but are less favorable than fresh food for most. As consumers spend less time in the kitchen and place convenience as a top priority, brands are responding with products not previously available prepackaged to effectively deliver something for consumers in a variety of segments. This allows even the most prestigious foodie to indulge in convenience, breaking barriers down between cuisine classification. [More]
Score: 6.8
Recent and Warm Top 4 Examples: 8,147 Total Clicks Date Range: Nov 13 - Jul 14
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Food and drink in cans get a modern, aesthetic-focused overhaul
Implications - Consumers associate canned products with the everyday, but brands are pushing a new wave of goods in cans that look to make the experience more lavish. This speaks to the evolution of foodie culture toward products that are ironically low-brow, as opposed to the previously popular artisanal foodstuff. [More]
Score: 7.2
Recent and Warm Top 4 Examples: 9,733 Total Clicks Date Range: Mar 13 - Jul 14
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A laid-back attitude has consumers seeking out less strenuous exercise
Implications - Minimizing effort, modern fitness products offer workout routines through digitally efficient, handheld applications. Simply requiring the click of a button or a Wi-Fi hookup, these devices offer exercise techniques through less strenuous means, reflecting a more lenient attitude in areas of personal well-being, like health. [More]
Trend Hunter Services
Score: 7.4
Recent and Hot Top 4 Examples: 2,544 Total Clicks Date Range: Feb 14 - Jul 14
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Consumers look to celebrate real world interaction by limiting time online
Implications - Consumers are accustom to doing everything online, but as technology becomes even more ubiquitous, solutions to limit time online are rising. The quest to spend time offline signifies consumer preference for real-world experiences, but also a desire for balance between modern conveniences and simplicity. [More]
Score: 6.9
Recent and Warm Top 4 Examples: 2,876 Total Clicks Date Range: Jul 14 - Jul 14
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Finance apps take on a more thorough form to educate consumers
Implications - Going beyond straightforward money management, banking apps are evolving to be equally concerned with financial literacy as they are with banking. Empowering the consumer with the ability to better understand the benefits of taking financial control, this shift signifies that people are seeking independence when it comes to money. [More]
Score: 4.9
Recent and Mild Top 4 Examples: 821 Total Clicks Date Range: Sep 13 - Jul 14
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Aging demographics turn to forms of online satire as a method of expression
Implications - Boomers are taking center stage in YouTube videos and parodies as online participation moves beyond mere Millennials. Showing up in everything from movie spoofs to dance offs, traditional authority figures, like moms and dads, are using social platforms as a form of satire or storytelling. Thus, signifying a more lax and open attitude among adults, particularly in the social sphere. [More]
Score: 6.9
Recent and Warm Top 4 Examples: 1,860 Total Clicks Date Range: Jun 14 - Jul 14
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Apps designed for the workspace increase professional productivity
Implications - Smartphones have previously been shunned by offices as being a distraction, but office-focused apps are rebranding their use in the workplace as productive. This shift to incorporate a smartphone-centric workforce is speaking to younger demographics new to office life to effectively get them motivated on a familiar level. [More]
Score: 7.3
Recent and Warm Top 4 Examples: 10,079 Total Clicks Date Range: Nov 13 - Jul 14
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Visualized time management tips add an extra layer of efficiency
Implications - The race among metropolitan adult consumers to become the most efficient is taken to the next level with pictorial productivity, allowing one to learn time management tips at a literal glance. Visualized time management satiates a desire for instant gratification by productionizing productivity. This speaks to the level to which society's battle for super-human speed has risen. [More]
Filed in: TechBusiness
Trend Hunter Custom Research
Score: 6.9
Recent and Warm Top 4 Examples: 6,331 Total Clicks Date Range: Oct 13 - Jul 14
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Converging gamification with scheduling to ensure prime productivity
Implications - Today's digital world is made up of either chaotic, fast-paced content, or leisurely, procrastination-worthy Internet culture. Converging these two components of adult consumer life, scored scheduling caters to the contradictory desires to organize, and to play. This accommodates a new generation of grown-up digital natives who spent most free time online, yet now must face the responsibilities of adulthood. [More]
Score: 7.5
Recent and Warm Top 4 Examples: 80,789 Total Clicks Date Range: Dec 13 - Jul 14
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Productivity in public space is achieved through solutions that foster privacy
Implications - Technology has extended the office well beyond its stationary space, making the need for portable privacy more prevalent. As working consumers seek more freedom, innovations that promote privacy and the avoidance of distraction further enhance the experience for the satellite employee. This speaks to a new attitude toward work culture that focuses more on flexibilty and resourcefulness than simply completing the task at hand. [More]
Score: 8.4
Recent and Warm Top 4 Examples: 25,998 Total Clicks Date Range: Aug 13 - Jul 14
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Urban consumers become obsessed with the simplicity of farm life
Implications - The number of people living in urban locations is rising on a global scale, which has created a disconnect for many consumers who crave the simple life. Highlighting the aesthetic of farm life, fashion brands are appealing to consumers with a lifestyle far beyond what's considered to be glamorous. This adds a cultured element to a lifestyle that, though ideal for some, otherwise does not communicate the status consumers aspire to. [More]
Score: 8.1
Recent and Warm Top 4 Examples: 10,852 Total Clicks Date Range: Mar 14 - Jul 14
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Traditional junk food recipes are given an artistic overhaul
Implications - Adding a cultural aspect, consumers are enhancing sweets and junk food varieties with an artistic edge. Turning favorites like marshmallows and cupcakes into petite works of art, these revamped desserts speak to a desire to maintain childhood indulgences while engaging in more creative and mature forms of expression. [More]
Score: 7.1
Recent and Warm Top 4 Examples: 26,710 Total Clicks Date Range: May 13 - Jul 14
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Health campaigns target issues like self-esteem to instill motivation
Implications - Straying away from mere superficial benefits, fitness and health campaigns are targeting deeper emotional concerns. Referencing issues like body image, these marketing tactics incorporate personal hardships that consumers, particularly women, can relate to. Thus, creating a deeper psychological link with the viewer. [More]
Crowdsourced Consumer Insight
Score: 7.8
Recent and Hot Top 4 Examples: 18,534 Total Clicks Date Range: Nov 13 - Jul 14
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Workout aids are revamped as consumers seek more integrated forms of health
Implications - Devices that aid in personal well-being are receiving aesthetic enhancements to seamlessly blend in with routine. Catering to design-conscious consumers -- particularly women -- these contemporary health products emphasize the more lighthearted, fun side of women's fitness, pointing to more positive body image experiences all around. [More]
Score: 6
Recent and Warm Top 4 Examples: 2,454 Total Clicks Date Range: Nov 13 - Jul 14
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Traditionally bottled products take on a less sophisticated form
Implications - Typically bottled products like wine and spirits are taking a turn for the more convenient. Being sold less expensive packaging, like cans and pouches, this shift signifies that consumers are willing to sacrifice upscale branding for portability. [More]
Score: 6.4
Recent and Warm Top 4 Examples: 4,498 Total Clicks Date Range: Dec 13 - Jul 14
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Formal tactics take a turn as society becomes more open and expressive
Implications - Taking personal expression one step further, individuals are revamping formal concepts like resumes and business cards with more shock-worthy appeal. Referencing vices such as alcohol and medicinal drugs, these business tactics blur the lines between professional and private spheres, speaking to a more lax business ethic, particularly among youths. [More]
Score: 8
This Week and Hot Top 4 Examples: 22,151 Total Clicks Date Range: Aug 12 - Jul 14
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Theaters infuse elements of home to enhance entertainment with familiarity
Implications - Entertainment venues like move theaters are turning to aesthetics that are reminiscent of home, giving a familiar appeal to traditionally cold, open spaces. Offering a cozier experience, these customized cinema spaces speak to a desire for more comforting yet social modes of entertainment. [More]
Filed in: LifestyleLife
Score: 8.2
This Week and V. Hot Top 4 Examples: 3,333 Total Clicks Date Range: May 14 - Jul 14
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Salvaged food increases in popularity as consumers priotize a wasteless lifestyle
Implications - As lifestyles like freeganism become more widely accepted, consumers are becoming more aware of how much they waste. Recycled food consumption is transitioning from a niche choice to a way to decrease one's ecological footprint. This signifies how consumers are distancing themselves from lavish, wasteful lifestyles. [More]