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Score: 6.8
Recent and Mild Top 4 Examples: 5,262 Total Clicks Date Range: Jan 15 - Jan 15
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Packaging no longer holds toys, but becomes the plaything itself
Implications - Interactive packaging is not a new concept; however, a recent development is seen in packaging that is part of the product itself. Mainly focused in the realm of toys, this signifies more than an added benefit, but a reframe of what it means to package something in a sustainable way. [More]
Score: 8.2
Recent and Hot Top 4 Examples: 15,134 Total Clicks Date Range: Jan 14 - Jan 15
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Flying technology is used for delight with pet-like toys
Implications - Typically, drone technology is seen as a huge step for function. Shifting the focus to fun, the flight technology is being applied to toys and leisure with drone animals. Essentially functioning as pet replacements, these "Droneimals" open the doors for more affordable, less high-pressure forms of animal companionship. [More]
Score: 8.2
Recent and Hot Top 4 Examples: 40,013 Total Clicks Date Range: Jul 13 - Jan 15
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The future fast approaches with floating transportation and toys
Implications - What was considered to be possible by the year 2015 by those in the 60s or 50s is finally coming true with leisurely levitation pieces that take toys and transportation literally off the ground. Speaking to a growing desire for more novelty and new uses of existing technology, these flying toys turn consumers toward the future. [More]
Score: 5
Recent and Mild Top 4 Examples: 2,139 Total Clicks Date Range: Jan 14 - Jan 15
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Predictive technology enters the auto market as an extension of autonomous tech
Implications - Drivers are looking for the perfect balance of control and automation, which is putting predictive technology in the spotlight in the auto industry. While autonomous vehicles remain a focus for the future, consumers are reacting positively to smaller scale additions that maintain control while easing the demands of being on the road. [More]
Score: 6.7
Recent and Warm Top 4 Examples: 4,775 Total Clicks Date Range: Dec 13 - Jan 15
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AR toys satisfy a need for engaging forms of education
Implications - Parents are looking to make the learning experience as interactive as possible for children, which is being acknowledged with augmented reality toys. The information age has resulted in children who are accustomed to tech integration; this shift towards blending physical products with virtual simulations satisfies need for deeper stimulation. [More]
Trend Hunter Services
Score: 6.9
Recent and Warm Top 4 Examples: 4,218 Total Clicks Date Range: Feb 14 - Jan 15
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Consumers turn to personalized tech products that automate productivity
Implications - Consumers prioritize efficiency, especially when it comes to everyday tasks, which is being acknowledged with professional predictive and organizational tools for automating everything from meetings to networking. This shift towards predictive technology for high stakes tasks signifies a trust in automation in exchange for a more cohesive, streamlined life. [More]
Score: 7.4
Recent and Warm Top 4 Examples: 4,605 Total Clicks Date Range: Jul 14 - Jan 15
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Consumers turn to prediction technology for daily health maintenance
Implications - Consumers are more conscious of their health than ever before, which is being acknowledged with predictive health innovations that provide a more strategic approach to healthcare. Offering an enhanced level of customization, the innovations speak to a preference for the convenience of tailored, automatic suggestions in everyday life. [More]
Score: 5.8
Recent and Mild Top 4 Examples: 5,324 Total Clicks Date Range: Oct 13 - Jan 15
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Bedtime rituals are enhanced with mobile and tech features
Implications - Nighttime routines are, for many parents, an incredibly important part of their childrens' day, leading them to enhance the experience with high-tech alternatives. Offering children's stories and nursery rhymes through augmented reality and mobile apps, brands are providing a more streamlined way of entertaining and engaging children without sacrificing elements of tradition like storytelling. [More]
Score: 7.3
Recent and Warm Top 4 Examples: 5,255 Total Clicks Date Range: May 14 - Jan 15
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Children's play shifts to virtual simulations to heighten engagement
Implications - Encouraging exploration, parents are turning to virtual simulations as a safe approach to child-friendly adventure. Using virtual reality and mobile projections to create immersive environments and interactive games, these products not only provide kids with an interactive activity, but also encourages imaginative thinking in an exciting, future-focused way. [More]
Score: 6.5
Recent and Warm Top 4 Examples: 4,468 Total Clicks Date Range: Jun 14 - Jan 15
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3D printing moves beyond set parameters for larger projects in manufacturing
Implications - The potential of 3D printing is being realized as manufacturers remove boundaries with free form printers for creating large-scale products with ease. This innovation paired with the incorporation of new filament for the printers means the further expansion of this promising technology in a multitude of industries. [More]
Trend Hunter Custom Research
Score: 6.7
Recent and Warm Top 4 Examples: 4,563 Total Clicks Date Range: May 14 - Jan 15
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Children's creative toys go virtual to encourage development
Implications - As opposed to the typical gaming approach, toy companies are utilizing virtual reality in a way that combines a toy staple with technology: augmented construction toys. Using augmented reality as an enhancement for analog toys such as building blocks or coloring books maintains familiarity. This speaks more honestly to how children play, putting consumer preference above tech capabilities. [More]
Score: 7.7
Recent and Hot Top 4 Examples: 13,655 Total Clicks Date Range: Feb 14 - Jan 15
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The cosmetics industry turns to augmented reality to add fun and variety
Implications - The cosmetics industry is one built on the fun of experimentation. To make this easier for consumers, companies in this sphere are utilizing virtual reality not just for trial and error, but to add delight. This speaks to a new, more function-based use of the technology, while also pointing to a more lighthearted attitude regarding identity. [More]
Score: 7.4
This Week and Warm Top 4 Examples: 14,958 Total Clicks Date Range: Aug 12 - Jan 15
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Filtration systems receive a compact makeover for convenient consumer usage
Implications - Seeking to take comforts of home outdoors, consumers are turning to compact and easy-to-carry alternatives of typically bulky products like air purifiers and filtration systems. Ensuring clean air both at home and on-the-go, these portable devices reflect a turn toward more adaptable methods of maintaining personal health. [More]
Filed in: LifestyleHealth
Score: 6.9
This Week and Warm Top 4 Examples: 4,868 Total Clicks Date Range: Dec 14 - Jan 15
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As other cultural groups gain more spending power, content changes
Implications - The buying power of visible minorities in North America is on the rise, and to suit this shift, content in all media is following suit by appealing to a broader demographic. This ushers the market into a new phase where diversity is no longer a topic reserved for CSR, but becomes the norm. [More]
Score: 6.9
This Week and Warm Top 4 Examples: 4,590 Total Clicks Date Range: Dec 14 - Jan 15
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As foodie culture rages on the need for gourmet increases
Implications - In the past, foodie culture was about experimentation and comfort food fusion, but as its influence grows to the mass market, it moves more toward gourmet tastes as a way to communicate prestige. This means more typically culinary dishes and tastes must be more accessible by the average consumer. [More]
Filed in: LifestyleFood
Crowdsourced Consumer Insight
Score: 6.2
This Week and Warm Top 4 Examples: 7,088 Total Clicks Date Range: Jul 14 - Jan 15
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Adding a level of activity, brands introduce game-like packaging designs
Implications - Heightening consumer experiences, brands are turning to games and activities to make packaging more experiential. Using puzzles and word games to encourage user participation, brands are not only adding a layer of interactivity, but also a means to create a more engaging consumer-brand relationship. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 6,100 Total Clicks Date Range: Aug 12 - Jan 15
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Filling food is revisited as a backlash to portion control
Implications - The more popular the health food wave becomes, the more of a backlash it sees. Most recently, this can be observed in the form of hearty revival. Consumers who are sick of portion control are revisiting filling, full multi-course meals with decadent sides, changing the preconceived face of food and flavor's future. [More]
Filed in: LifestyleFood
Score: 6
This Week and Warm Top 4 Examples: 3,875 Total Clicks Date Range: Jul 14 - Jan 15
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Aspects of family life to appeal to ethnically diverse groups
Implications - The aspect of family is something that crosses consumer demographics, and therefore is being adopted by brands as a means to connect more organically with diverse ethnic groups. Playing up the sentimental aspect and often speaking to cultural tradition or tone, this tone lends to a sense of authenticity. [More]
Filed in: WorldMarketing
Score: 7.9
This Week and Warm Top 4 Examples: 9,954 Total Clicks Date Range: Apr 14 - Jan 15
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Consumers are looking to 3D printing to satisfy bespoke interior design needs
Implications - 3D printing offers much to the design world by way of greater precision, affordable manufacturing and efficient delivery. When it comes to designing and furnishing their homes, consumers are relishing in the possibilities of bespoke construction. Using 3D printed technology, brands are able to take advantage of an exciting design climate by offering experiential, functional pieces that work with consumers' specific aesthetic preferences. This shift not only signifies opportunity for design brands, but more importantly, an increasing consumer demand for affordable, customized goods. [More]
Score: 7.8
This Week and Warm Top 4 Examples: 5,022 Total Clicks Date Range: Jan 15 - Jan 15
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3D printing is beginning to emerge into the commercial marketplace
Implications - 3D printing offers much to the design world by way of greater precision, affordable manufacturing and efficient delivery. When it comes to designing and furnishing their homes, consumers are relishing in the possibilities of bespoke construction. Using 3D printed technology, brands are able to take advantage of an exciting design climate by offering experiential, functional pieces that work with consumers' specific aesthetic preferences. This shift not only signifies opportunity for design brands, but more importantly, an increasing consumer demand for affordable, customized goods. [More]