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Score: 6.7
Recent and Warm Top 4 Examples: 1,187 Total Clicks Date Range: May 16 - Jul 16
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Peers, Families, and Co-Workers Gamify Tasks to Compete at Goals Big & Small
Implications - Consumers are gamifying every aspect of their lives and apps that enable them to compete against those who they have deeper connections with are becoming more coveted. The intensity of competition of these "every day gamers" gets heightened when opponents are someone they have a relationship with, making apps more addictive and sticky. [More]
Score: 7.6
Recent and Warm Top 4 Examples: 9,209 Total Clicks Date Range: May 14 - Jul 16
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Brands show full consumer awareness with holistically helpful apps
Implications - As consumers become more conscious of their personalities, activities and consumption habits as part of their own "brand," organizations must follow suit and implement a 360-degree view of their customers' lifestyle into their products. This is especially true in regard to loyalty, as long-term use of a product coincides with its seamless integration into the consumer's life. [More]
Filed in: Marketing
Score: 7.8
This Week and Warm Top 4 Examples: 5,836 Total Clicks Date Range: Nov 14 - Jul 16
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Health-focused consumers get protein without guilt with plant-based products
Implications - As consumers become better informed about where there food comes from and the impact of their food choices, many are turning to plant-based alternatives to animal products. This is extending across categories, including the health and wellness industry, where consumers are seeking cruelty-free sources of protein. Allowing health-minded individuals to satisfy both their nutritional needs and their desire to avoid animal products, this approach to health supplements offers shoppers the best of both worlds. [More]
Score: 6.8
This Week and Mild Top 4 Examples: 4,905 Total Clicks Date Range: Dec 15 - Jul 16
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Retail spaces adopt product-free aesthetics for minimalist appeal
Implications - As consumer preference for quality over quantity grows, retail stores are adapting their in-store settings to reflect that “less is more” mentality. Integrating product-free aesthetics that utilize minimalist décor and gallery-style layouts, retailers are relying less on product displays and concentrating more on an artistic visual experience. The turn toward more conceptual retail spaces speaks to the need to make the shopping experience into something unique, helping to make the purchasing process more memorable. [More]
Score: 7.9
This Week and Hot Top 4 Examples: 5,096 Total Clicks Date Range: Jul 15 - Jul 16
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Services and retailers turn to social media platforms as unique business models
Implications - As social media becomes increasingly ingrained into consumer lifestyles, businesses are taking that into account by creating social media-specific platforms and services. Creating payment platforms and business models that are built upon platforms like Snapchat, brands are seeking to not only use social media and online influencers as a marketing tool, but rather integrate this type of digital engagement into the very core of their business. [More]
Score: 8.2
This Week and Hot Top 4 Examples: 4,360 Total Clicks Date Range: Aug 15 - Jul 16
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Online influencers are hired by unexpected brands to target younger buyers
Implications - Moving beyond collaborations, social influencers are being sought out to represent brands and retailers that don't typically target demographics like Millennials or Gen Z. These online influencers are not only helping to bring a youthful edge to typically low-key, traditional brands, but they’re showcasing the growing necessity of online integration in mainstream media, particularly among more conventional, established brands. [More]
Score: 5.2
This Week and Mild Top 4 Examples: 1,512 Total Clicks Date Range: Mar 15 - Jul 16
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Popular Asian cuisine staples get makeovers for a larger market
Implications - Street food in Asian countries is distinct, unique, and overall, lighthearted. Though the North American foodie movement is partially based in fun, it is overall based in the pursuit of elitism. This requires more sophistication, prompting more gourmand tweaks to classic recipes to transform them for a new market. [More]
Filed in: LifestyleFood
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Score: 6.4
This Week and Mild Top 4 Examples: 3,212 Total Clicks Date Range: Oct 14 - Jul 16
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These exotic, health-associated ingredients are used to lighten desserts
Implications - In the midst of the health wave's rise to the mainstream, exotic ingredients are seen as a health-associated phenomenon evoking images of seasonality and new superfoods. As a result, Mediterranean flavors are permeating the world of frozen confections. This accommodates consumers who are interested in health benefits, but not necessarily performative foods. [More]
Score: 6.1
This Week and Mild Top 4 Examples: 2,244 Total Clicks Date Range: Oct 15 - Jul 16
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Battling the Foodie backlash of fast food means implementing more customization
Implications - The growth of the Foodie consumer has created a threat against fast food. Recognizing that personal branding is a key concern of Foodies, organizations in this industry are fighting the poor perception of QSR through customization. This move focuses less on product and more on delivery, proving that companies do not need to change everything in the face of these shifts, but transform strategically. [More]
Filed in: LifestyleFood
Score: 9
This Week and V. Hot Top 4 Examples: 13,110 Total Clicks Date Range: Jul 15 - Jul 16
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Retailers create workshop areas for heightened customer involvement
Implications - Realizing the need for greater customization, retailers are rolling out mini in-store workshops and stations to instigate interaction. Designating specific sections of the retail space to allow for customization, product testing or educational experiences, brands are seeking to revamp the retail landscape into a place that is more user-friendly and personalized to consumer preferences. [More]