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Score: 5.8
New and Mild Top 4 Examples: 484 Total Clicks Date Range: Sep 16 - Sep 16
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Brands merge popular franchises with STEM to create engaging, enriching products
Implications - Combining characters and motifs from popular franchises with the benefits of STEM-focused play, toy brands are appealing to kids' fandom as well as parents' desire to provide their children with enriching activities. This clever marriage of interests is reflective of the high expectations today's parents have of products they purchase for their families. [More]
Filed in: ToysLife-Stages
Score: 8.3
This Week and V. Hot Top 5 Examples: 4,097 Total Clicks Date Range: Jan 16 - Sep 16
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With a boost from today's technology, franchise toys bring sci-fi concepts to life
Implications - Taking advance of the convergence of the tech world and the toy industry, brands are releasing products that bring sci-fi concepts from popular films to life. The integration of technology like holographs and drones is already intriguing to consumers, and the tie-in to popular franchises makes these advancements all the more exciting. [More]
Score: 6.2
This Week and Mild Top 4 Examples: 676 Total Clicks Date Range: Feb 16 - Sep 16
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Consumers seek hybrid forms of vitamins that combine existing products
Implications - Beyond food and beverages enriched with vitamins, consumers are opting for less traditional products that combine energizing results with everyday items. Infusing day to day products such as gum with vitamins allows consumers to easily integrate supplements into their routines. These hybridized products allow brands to meet consumer needs in more streamlined ways, therefore increasing value. [More]
Filed in: LifestyleHealth
Score: 7.5
This Week and Warm Top 5 Examples: 4,222 Total Clicks Date Range: Jun 15 - Sep 16
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Healthy consumers seek baked goods that use alternative ingredients
Implications - The ongoing health wave is influencing packaged goods brands, as well as dining venues to offer treats and pastries that are vegan-friendly, organic and appeal to consumers with dietary restrictions. This opens indulgences up to consumers who are strictly prioritizing health, permitting both the flavor and experience typically associated with baked goods. This speaks to the need to consume experiences, as well as products. [More]
Score: 6.7
This Week and Warm Top 4 Examples: 3,852 Total Clicks Date Range: Feb 16 - Sep 16
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Celebrity culture and productivity collide for younger consumers
Implications - As Millennial presence in the workplace increases, new methods of management and motivation become necessary. A combination of celebrity culture and productivity is one example of this that speaks to modern values and traditional goals by leveraging the 360-degree view of celebrity that the youth generation holds. [More]
Filed in: Lifestyle
Score: 5.2
This Week and Mild Top 4 Examples: 550 Total Clicks Date Range: Mar 16 - Sep 16
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Small tasks are incentivized to push motivation
Implications - Though used in many different ways, gamification is perhaps most useful for consumers when leveraged for small task completion. In the information age, maintaining focus and motivation is more difficult than ever, creating a need for ways to keep consumers interested in the mundane. This is the effect of the mass shift from product to experience, tempering consumer's expectations toward fun and frivolity. [More]
Filed in: Lifestyle
Score: 6.4
This Week and Warm Top 4 Examples: 1,677 Total Clicks Date Range: Jul 15 - Sep 16
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Resources on fertility, menstruation, and women's health push education
Implications - It's often said that women's issues are all-inclusive, meaning everything from feminism to female reproductive health can only progress when everyone, regardless of gender or age, becomes involved. Pushing this forward, more resources dedicated to simplifying and educating all consumers on women's health can be observed. This speaks to an increased attitude of inclusivity across the board, which is especially prevalent for the digital native. [More]
Filed in: LifestyleHealth
Trend Hunter Services
Score: 7
This Week and Warm Top 4 Examples: 4,980 Total Clicks Date Range: Jan 15 - Sep 16
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Tracking tech finds a new use in fertility
Implications - Wearable technology has become ubiquitous in the last few years, with uses ranging from fitness to a supplement for a smartphone. Taking this technology into the next phase means more scientific integration, in essential parts of the consumer lifestyle. Currently, this is manifesting in reproductive-focused wearables, which show that novelty alone will sustain a certain technology for a limited amount of time. [More]
Filed in: LifestyleHealth
Score: 6.4
This Month and Warm Top 6 Examples: 1,873 Total Clicks Date Range: Jun 15 - Sep 16
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Parents turn to vlogs and social platforms for helpful everyday tips
Implications - Whether pre-planning for parenthood or learning as they go, Millennial parents are turning to media platforms and online tutorials as a source for parenting tips. Seeking a more realistic and authentic go-to guide, consumers are opting for podcasts and blogs as a means to get a more unfiltered view of what it’s like to be a parent. This speaks to a need for more social forms of parenting, but also the importance of unfiltered sources of media. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 354 Total Clicks Date Range: Jul 16 - Sep 16
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Millennials swap out agents for apps when it comes to big ticket purchases
Implications - Eliminating barriers to purchase, real estate companies are tuning to apps to entice consumers like Millennials, who are looking for a more streamlined path to purchase. Allowing consumers to rent, buy or browse potential homes through multimedia platforms and mobile apps, these platforms are making a traditionally tedious process more convenient. [More]