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Score: 7.7
New and Warm Top 4 Examples: 30,742 Total Clicks Date Range: Jun 13 - May 15
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Aerospace companies release products with environmentally conscious features
Implications - Companies with aerospace expertise are releasing and developing products that deliver top of the line designs with environmentally conscious elements. This movement is consistent with the growing importance of green mandates among diverse industries appealing to today's informed, socially aware consumer. [More]
Score: 4.8
New and Untested Top 4 Examples: 986 Total Clicks Date Range: Dec 14 - May 15
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Brands are developing toys that allow children to flex their creative muscle
Implications - The maker culture movement may be just beginning to flourish for adult consumers, but DIY has always been an area of interest for children. Brands are capitalizing upon young consumers' desire to create by offering them full opportunity to customize products. Rather than making throw-away art, children enjoy the opportunity to create something they can put into use later. [More]
Score: 6.5
New and Mild Top 4 Examples: 3,066 Total Clicks Date Range: Jan 15 - May 15
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Consumers opt for transparent office supplies to maximize space
Implications - In an effort to de-clutter their workspaces, consumers are turning to transparent or reflective technology that effectively "disappears" when it's not in use. By pursuing visual transparency in the office place, consumers are not only revealing that curating their environments is important to them, but also that a minimalist aesthetic is preferred in an office context. [More]
Filed in: TechLifestyle
Score: 7.7
This Week and Warm Top 4 Examples: 10,226 Total Clicks Date Range: Mar 15 - May 15
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Consumers are seduced by the sophistication of routine memberships
Implications - Membership-based services, such as communal workspaces or fitness centers, are glamorizing participation by adopting sophisticated aesthetics. By elevating their interiors, these services transform often unpleasant tasks, like working late or exercising, from mundane to enjoyable. Improving the design of the physical spaces also increases the perceived prestige and exclusivity of activities that would otherwise be considered routine, ultimately motivating consumers to keep returning. [More]
Filed in: Lifestyle
Score: 7.2
This Week and Warm Top 4 Examples: 4,656 Total Clicks Date Range: Oct 14 - May 15
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Consumers enroll in services for the sake of social good
Implications - As consumers become more socially aware, they are more likely to search for ways to contribute to making the world a better place. Rather than seeking personal rewards, many consumers are being motivated by charitable intentions when it comes to enrolling for memberships and services, revealing a desire to achieve personal fulfillment through social good. [More]
Trend Hunter Services
Score: 6.8
This Week and Warm Top 4 Examples: 6,239 Total Clicks Date Range: Mar 15 - May 15
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Shared workspaces entice members with social benefits
Implications - Rather than prioritizing individual ownership, the share economy promotes the collaborative consumption of goods and services, including shared work spaces. Beyond the sharing of physical space, these memberships entice consumers with the promise of fostering a sense of community and collaboration, suggesting that shared creation is just as important as shared consumption in this socio-economic model. [More]
Score: 8.5
This Week and Hot Top 4 Examples: 18,737 Total Clicks Date Range: Jan 14 - May 15
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Customers opt for convenient and compact screening devices
Implications - Consumers are choosing portable projection devices that showcase digital content in a convenient, easy-to-use manner. These mobile tools help brands serve clients desiring entertainment products that best serve today's tech-savvy on-the-go lifestyles. The mobile features also expand the reach of designs as they can be used in large and compact spaces. [More]
Score: 7
This Week and Warm Top 4 Examples: 13,891 Total Clicks Date Range: Apr 13 - May 15
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Seeking functionality, travellers turn to bags that are dual-functioning
Implications - Seeking to make travel expeditions a little more comfortable, consumers are turning to dual-purpose carriers for added convenience. Easily transformed into products that mimic furnishings like desks or tables, these bags give travelers access to certain conveniences of home in a more compact and easy-to-transport model. [More]
Filed in: Fashion
Score: 7.3
This Week and Warm Top 4 Examples: 87,171 Total Clicks Date Range: Jan 14 - May 15
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Automobile trailers receive a update with unexpected added functions
Implications - Seeking to heighten on-the-road experiences, drivers are seeking out trailers that provide more than just extra space and storage. Doubling as portable saunas, kitchens and even living spaces, these automobile attachments give travelers the chance to not only enjoy comforts of home, but also elevate the travel experiences with specialized forms of entertainment. [More]
Filed in: Autos
Score: 8.3
This Week and Hot Top 4 Examples: 32,842 Total Clicks Date Range: Nov 13 - May 15
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Making traveling easier, consumers turn to easy-fold carriers
Implications - Seeking to avoid over-sized bags and bulky carriers, travelers are turning to alternative luggage solutions that can fold and collapse into smaller shapes. Travel bags that can be easily tucked and stored in tight spaces reflect a growing consumer need for products that are more accommodating and space-conscious, especially for on-the-go use. [More]
Trend Hunter Custom Research
Score: 8.9
This Week and Hot Top 4 Examples: 49,539 Total Clicks Date Range: Jan 14 - May 15
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Lone travelers seek out a more practical mode of overnight accommodation
Implications - Prioritizing practicality over space, travelers, particularly those travelling solo, are turning to small and compact campers for easy usage. Moving away from oversized campers or luxe amenities, travelers are seeking out attachments that are more suitable for single usage, reflecting a shift towards travel products that are not only more subtle, but also more functional. [More]
Filed in: LifestyleLife
Score: 6.9
This Week and Warm Top 4 Examples: 4,954 Total Clicks Date Range: Feb 15 - May 15
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Artificial intelligence amplifies the world of social good
Implications - Robots designed to empower communities are rapidly entering production, reflecting the potential of technology to revolutionize humanitarian efforts and philanthropic work. Moreover, it reveals that people are no longer threatened by the idea of handing over responsibilities to robots, machines and other forms of artificial intelligence. [More]
Score: 6
This Week and Mild Top 4 Examples: 3,356 Total Clicks Date Range: Jul 14 - May 15
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New parents turn to ready-made kits to aid in everyday responsibilities
Implications - Preparing for parenthood can be a daunting task, causing many consumers to turn to survival packs for assistance and peace of mind. Providing everything from infant supplies to personal hygiene products, these pre-assembled kits reveal that soon-to-be parents are searching for more convenient and customized ways to prepare for life with children. [More]
Score: 7.2
This Week and Warm Top 4 Examples: 4,294 Total Clicks Date Range: Jul 13 - May 15
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Brands use the mobile interface as a platform to challenge consumers
Implications - In an attempt to improve consumer-brand relationships and heighten overall engagement, brands have developed apps that pose specific challenges to users. This type of branded activity reveals that consumers not only enjoy engaging and completing tasks, they also like being rewarded for their efforts. [More]
Score: 8.2
This Week and Warm Top 4 Examples: 21,495 Total Clicks Date Range: Feb 14 - May 15
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Fashion brands adopt interstellar references for mass pop cultural appeal
Implications - Recognizing the cult following behind sci-fi movies and TV shows, fashion brands are turning to galactic design to extend market appeal. By referencing otherworldly themes and space-age styles, brands are capitalizing on the popularity of futuristic aesthetics to not only add visual allure, but also connect with buyers in a more contemporary way. [More]
Crowdsourced Consumer Insight
Score: 6.2
This Week and Mild Top 4 Examples: 5,632 Total Clicks Date Range: May 14 - May 15
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Dads turn to activities that encourage bonding and engagement with kids
Implications - Seeking to establish a relationship with their kids, anxious parents, like new dads, are turning to activities that specifically promote father-child interaction. Allowing dads to play and interact with their kids through typically male-centric activities, such as grooming, these products help father figures take a more prominent parental role through experiences they can easily identify with. [More]
Filed in: ToysLife-Stages
Score: 7.4
This Week and Warm Top 4 Examples: 9,203 Total Clicks Date Range: Apr 14 - May 15
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Seeking to diffuse threatening situations, consumers turn to wearable devices
Implications - Anticipating whether a situation could become dangerous can be taxing, prompting many consumers to turn to wearable devices to instill a sense of security wherever they go. Designed to mimic ordinary accessories, wearable security devices detect and mitigate potential threats in a way that is direct, yet unobtrusive, suggesting that consumers are looking to integrate security measures into their everyday lives as discretely as possible. [More]
Score: 7.7
This Week and Hot Top 4 Examples: 4,959 Total Clicks Date Range: Mar 15 - May 15
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Brands turn to experiential pop-up settings to enhance consumer engagement
Implications - Moving beyond traditional retail tactics, brands are using pop-up locations to not only sell products, but also heighten consumer experiences. Engaging consumers through stimulating aesthetics and interactive booths, brands are using micro locations to not only extend brand awareness, but also target consumers in a more fun and experiential way. [More]
Score: 6.2
This Week and Mild Top 4 Examples: 3,711 Total Clicks Date Range: Jan 15 - May 15
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Consumers seek out a cost-effective way to curate custom meals
Implications - Moving beyond mere food delivery, consumers are turning to services that help curate entire dining experiences for customized appeal. By bringing 5-star dinner services into the comfort of people's homes, these meal options allow consumers to enjoy the extravagance that often comes with eating out at a fraction of the cost, all while maintaining the familiarity and comfort of ordering in. [More]
Score: 7.2
This Week and Warm Top 4 Examples: 5,818 Total Clicks Date Range: Aug 14 - May 15
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Membership-based loyalty programs get a boost from gamified reward systems
Implications - By creating a captivating members-only app with a competitive edge, brands can engage consumers on a social sharing-driven platform while cultivating a community centered around the brand's products or services. In enticing consumers with the offer of exclusive members-only content that is earned through engagement, brands can ensure a captivated audience while tempting new loyal users through the promise of elevated status. [More]