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Score: 8.9
This Week and V. Hot Top 5 Examples: 11,300 Total Clicks Date Range: May 16 - May 17
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Affordable fashion focuses on sophisticated design for cost-savvy consumers
With high end fashion content prevalent on social media, consumers of all economic backgrounds are becoming hyper aware of the designs and trends that signify luxury. Brands looking to target these savvy shoppers are starting to offer them the experience of glamour, tapping into their desire for higher end products while maintaining wallet-friendly prices. [More]
Score: 7.6
This Week and Warm Top 5 Examples: 3,029 Total Clicks Date Range: Nov 16 - May 17
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Retail product education increases casual shopper engagement
Implications - Being able to physically interact with products being one of the top advantages physical retail has over digital, stores are playing to this strength by creating engaging education sessions and in-store demonstrations to immerse casual shoppers. By taking a casual browser and turning them into a participant, brick and mortar retail spaces are able to provide a product experience for the consumer that can’t be replicated when shopping online. [More]
Filed in: BusinessRetail
Score: 7.3
This Week and Warm Top 5 Examples: 4,803 Total Clicks Date Range: Dec 15 - May 17
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Young parents look for innovative reading formats to inspire children
Implications - Using virtual, emotional and tactile cues, children’s narratives are leaping out of the 2D page and engaging young readers in completely new ways. New parents keen to develop the emotional intelligence of their offspring through sensorial experience, are finding innovative formats to engage short attention spans, spark curiosity and promote intellectual development. [More]
Score: 6.6
This Week and Warm Top 4 Examples: 1,883 Total Clicks Date Range: Sep 15 - May 17
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Choice-based storytelling engages children through confidence-boosting
Implications - Giving children a chance to have some flexibility and control of the narrative presented to them in character-driven stories sends a powerful message to young Gen Zs that their decisions have implications and make an impact on the story's final outcome. This not only fosters critical thinking and confident decision making early on, it also encourages young minds to become more invested in the narratives that they’ve contributed to. [More]
Score: 7.3
This Week and Warm Top 4 Examples: 4,041 Total Clicks Date Range: Aug 16 - May 17
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Adaptable robotics fulfill a need for ingenuity in the manufacturing process
Implications - As creatively inclined robotics become more commonplace, they are being utilized to take on challenges in manufacturing across industries to produce feats in construction, fashion and more. Able to work with tricky materials and adapt to different demands and conditions, emerging robot technology is increasingly relied upon as a resourceful production asset that also acts as a draw for consumers looking for uniquely manufactured products. [More]
Score: 7.7
This Week and Warm Top 6 Examples: 6,655 Total Clicks Date Range: Aug 15 - May 17
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The fast fashion model rages on, while impacting other industries
Implications - Fast fashion retailers have changed the apparel industry by enabling mid-range spenders to partake in style fads at their peak. In the information age however, aesthetic fads can be observed in other lifestyle categories, with social media elevating them to popularity as ferociously as any fashion fad. As a response, brands in other lifestyle categories are borrowing from the fast fashion model by leading with aesthetic as opposed to quality. This is especially important to consumers who are acutely aware of their personal brand. [More]
Score: 6.7
This Week and Warm Top 4 Examples: 6,973 Total Clicks Date Range: Aug 15 - May 17
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Established brands show authenticity by using customer feedback
Implications - Though smaller companies have the freedom to create products based in consumer feedback, more established brands have more red tape, and therefore must apply feedback in smaller, incremental ways. This is being implemented through small tweaks to existing products that explicitly reference real product feedback. Not only does this show authenticity, but satisfies the consumer desire to contribute to the products they consume. [More]
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Score: 7
This Week and Warm Top 4 Examples: 3,439 Total Clicks Date Range: Feb 16 - May 17
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Reflecting an interest in maker culture, brands offer DIY gaming options
Implications - Consumers continue to be interested in creating and designing products for themselves, seeking out DIY experiences to create everything from clothing to home decor. Inspired by this shift, toy brands are offering up products that allows players to put their creativity to use by creating their own face-to-face games. Adding an entirely new element to game products, this shift is reflective of an increasing desire for extreme personalization and an opportunity to collaborate on products. [More]
Score: 5.3
This Week and Mild Top 5 Examples: 625 Total Clicks Date Range: Feb 17 - May 17
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Purposely bizarre board game concepts capture the attention of consumers
Implications - The accessibility of resources like Kickstarter have made the toy market a crowded one. In response to this, both larger companies as well as more entrepreneurial teams are releasing board games focused around highly unusual concepts more likely to go viral than their more traditional counterparts. This appeals to consumers in search of more unique products to reflect their individualism, while tapping into a sense of nostalgia via analog play. [More]
Score: 5.8
This Week and Warm Top 4 Examples: 205 Total Clicks Date Range: May 17 - May 17
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Board games integrate social media-friendly elements to boost popularity
Implications -In the social media age, consumers view their personalities more as personal brands, making them acutely aware of how the products they consume fit into their image of self. Combine this with the rise of the Experience Economy -- the idea that memorable experiences are more valuable than material goods -- and a boost in self-aware, social media-friendly play can be seen. Board games that boast a bit of novelty satisfy both needs by providing a group experience that is friendly for social media sharing. [More]