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Score: 5.9
New and Mild Top 5 Examples: 707 Total Clicks Date Range: Feb 16 - Dec 16
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Games take a step back to incorporate nostalgic elements from the past
Implications - Creating a sense of community within their fan base, video game developers are reusing familiar characters and themes of the past to spark emotional attachment amongst Millennial players. Reimagining highly recognizable characters from gamer’s adolescence increases brand engagement with new players as well as their core demographic base. This cyclical movement demonstrates a proclivity in the Millennial demographic to turn towards childhood nostalgia-inducing stimuli as a way to elevate their mood in times of stress or boredom. [More]
Filed in: TechGames
Score: 6
New and Mild Top 4 Examples: 810 Total Clicks Date Range: Aug 15 - Dec 16
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Consumers are enticed by pet treats inspired by human snacks
Implications - As consumers, particularly those with a double income and no children, are increasingly expanding their budget for indulgences with which to spoil their pets, many are being drawn to novel treats that replicate the experience of popular human snacks. In addition to highlighting the fast-growing "luxury" economy for domestic animals, this progression demonstrates that with the expectation of a standardized quality for food consumed by humans is extended to that of one's pets. [More]
Filed in: LifestylePets
Score: 6
This Week and Warm Top 4 Examples: 2,417 Total Clicks Date Range: Dec 14 - Dec 16
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Companies show transparency in their failures to humanize their brand
Implications - In the social media age, consumers have become more skeptical of big brands than ever. What they respond best to is transparency, an extreme form of which is self-deprecation and acknowledgement of failures. This speaks to the value of failure and the humanization that directly battles mistrust of brands. [More]
Filed in: Marketing
Score: 5.3
This Week and Mild Top 4 Examples: 1,494 Total Clicks Date Range: Mar 15 - Dec 16
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Telecom companies offer specific problem-focused service
Implications - The fast pace of society calls for more instantaneous modes of communication -- such as IMs or video chatting -- leaving traditional telephones as a secondary choice. To beef up the appeal of telecommunications, telecom companies are focusing in on specific problems through plans. This agility and direct response to customer feedback is a key in the battle for an emotional connection with consumers. [More]
Filed in: Tech
Score: 5.2
This Week and Mild Top 4 Examples: 1,139 Total Clicks Date Range: Feb 15 - Dec 16
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Telecommunications is streamlined through mobile
Implications - As technology changes at a rapid pace, the need for updates (and upgrades) in the telecom industry increases as well. A shift to mobile apps shows progress in this arena. This speaks to a need for convenience in all areas, and keeps the end consumer's lifestyle and preferences for a faster pace in mind. [More]
Filed in: Tech
Score: 7
This Week and Warm Top 5 Examples: 1,263 Total Clicks Date Range: Nov 16 - Nov 16
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Advent calendar products diverge from their typical focus on chocolate
Implications - As a "giftable" and highly experiential holiday product, it's no surprise that the advent calendar is being reinvented to feature a wide variety of food products aside from the classic chocolate style. As well, the design of the advent calendar provides an added benefit to brands as it allows them to showcase a variety of products at once. [More]
Score: 5.4
This Week and Mild Top 4 Examples: 3,427 Total Clicks Date Range: Aug 15 - Nov 16
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Asian healthcare skews toward convenience with health hybrids
Implications - Metropolitan cities in Asia are among the most fast-paced in the world, calling for more convergence, space-saving and hyper-convenience than most. Hybrid health services are emerging as a result. As the pace in cities around the world quickens by way of digitization, the need for similar convergence will increase. [More]
Filed in: LifestyleHealth
Trend Hunter Services
Score: 7.7
This Month and Warm Top 5 Examples: 6,770 Total Clicks Date Range: Jun 16 - Nov 16
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Luxury-seeking consumers opt for products encased in glass packaging
Implications - Gaining awareness of the toxic effects of chemicals seeping into their foods, beverages and beauty products, consumers seeking a more premium experience are reaching for items with glass packaging as a safer and, ultimately, chicer alternative. Optimized to fit in well with both eco-conscious and minimalist aesthetics, this shift towards glass containers offers both brands and consumers the opportunity to convey a more premium lifestyle message. [More]
Score: 6.8
This Month and Mild Top 6 Examples: 3,858 Total Clicks Date Range: Jun 16 - Nov 16
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Brands look to reposition products by tapping into adjacent packaging trends
Implications - As a response to the analysis paralysis consumers face in grocery stores when inundated with shelves full of similar-looking products, CPG brands in particular are aiming for cross-categorical applications of their merchandise by incorporating interactive packaging features drawn from adjacent categories. By leveraging insights found outside their immediate category, brands are able to differentiate themselves from competitors and increase consumer awareness through repositioning that requires very little change to the physical products themselves. [More]
Score: 7.3
This Month and Warm Top 5 Examples: 3,716 Total Clicks Date Range: Oct 16 - Nov 16
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Adult-targeted snack packaging draws inspiration from the lunchbox
Implications - Adults seeking easy snacking solutions appreciate the accessibility of refined ingredients that come packaged in portable packets reminiscent of the lunchbox snacks of their youth. Tapping into the nostalgia-driven market of Millennials entering the workforce, snack brands elevating their offerings with premium ingredients, remain cognizant of leveraging classic-yet-convenient packaging of familiar childhood treats that often feature interactive elements for added enjoyment. [More]
Filed in: LifestyleFood