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Score: 8.7
Recent and Hot Top 4 Examples: 7,776 Total Clicks Date Range: Jul 15 - May 16
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Consumers to take eco-friendly to the next level with ocean-saving fashion
Implications - Plastic waste, grill fishing nets and used tires are being utilized by companies to create trendy bathing suits, sunglasses and much more. Instead of just creating eco-friendly goods, brands on the bleeding edge have begun to create garments and accessories out of materials that could otherwise be harmful to the environment, creating initiatives to collect destructive materials and turn them into something desirable. [More]
Score: 8.5
This Week and Warm Top 4 Examples: 30,735 Total Clicks Date Range: Apr 15 - May 16
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Adults embrace modernized nostalgia when it comes to summer activities
Implications - Thrill-seeking Millennials look for products and experiences that reinvent favored childhood memories of summer holidays. Brands strive to meet the needs of these consumers by striking a balance between fun, youthful experiences and sophisticated, adult preferences. Knowing that Millennials fear commitment and career failures, brands are able to make deeper connections to this generation by creating summer break-focused nostalgia -- a time that even in childhood represented a lack of routine and responsibility. [More]
Score: 7.6
This Week and Hot Top 4 Examples: 2,142 Total Clicks Date Range: Aug 15 - May 16
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Fashion brands blur the line between e-commerce and content
Implications - With consumers accustomed to curating images that serve as representations of the self in the age of social media, many fashion brands have begun blurring the line between browsing branded content and the e-commerce shopping experience. Referred to as "content-to-commerce platforms," this progression highlights the desire for experiences to be enhanced with informative, entertaining content that engages the consumers emotionally. [More]
Score: 6
This Week and Mild Top 4 Examples: 2,033 Total Clicks Date Range: Jul 15 - May 16
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The idea of upcycling infiltrates alternative energy
Implications - Upcycling has gained popularity in industries such as food service and fashion, creating more urgency around the ongoing attempt to turn waste into energy. Progress made in this area explores everything from human waste to environmentally unfriendly refuse, the latter providing an overlapping attempt at sustainability that aligns perfectly with today's increasingly green consumer. [More]
Filed in: TechScience
Score: 6.2
This Week and Mild Top 4 Examples: 5,212 Total Clicks Date Range: Sep 14 - May 16
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Air-fueled autos usher in the new age of energy
Implications - Electric vehicles have officially hit the mainstream, opening doors for new approaches to alternative energy in the auto space. One emerging technology is hydrogen and steam-based fuel. Though safe emission and sustainability is a factor in the technology's rising popularity, this also represents a consumer desire for constant moral progress from oneself and from brands. [More]
Filed in: AutosEco
Score: 9.1
This Week and V. Hot Top 4 Examples: 16,312 Total Clicks Date Range: Jan 16 - May 16
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Motion-fueled energy is becoming more widely accepted
Implications - Green thinking is becoming more popular as globally-minded Millennials reach adult age and ex-hippie Boomers reach peek disposable income. As a result, alternative forms of energy, such as kinetic energy, are becoming more widely accepted. The integration of sustainability in everyday life shows that "going green" is no longer niche. [More]
Filed in: AutosEco
Score: 7.4
This Week and Warm Top 4 Examples: 1,768 Total Clicks Date Range: Apr 16 - May 16
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Consumers embrace gaming and messaging apps with 'buy now' features
Implications - In order to cultivate a more natural, contextual interaction with consumers, many brands are leveraging gaming and messaging apps favored by Millennials and Gen Z as a platform for launching branded content. This shift underscores the movement away from the omnipresence of brands in digital spaces toward something more concise and valuable, in addition to demonstrating the power of branded content to drive e-commerce sales. [More]
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Score: 6.7
This Week and Warm Top 4 Examples: 1,909 Total Clicks Date Range: Jun 15 - May 16
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Moms & dads want to get real about what it means to be a modern-day parent
Implications - Most of the favorite media platforms that cover the topic of raising children cover controversial, comical and even painful topics related to child rearing. Traditional imagery of a family unit are also being replaced by less traditional images of same-sex parents or single parents, especially in brand messaging. Young parents want to know that they are not alone, and hardships -- big and small -- are frequent for all parents. [More]
Score: 5.7
This Week and Mild Top 4 Examples: 344 Total Clicks Date Range: May 16 - May 16
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Retailers enhance electronics recycling programs to prove transparency
Implications - As consumer expectations around transparency drive brands to up their sustainability efforts, many retailers are opting to enhance consumer-facing electronics recycling programs. This progression demonstrates the influence of such expectations and the need for brands to find common ground with consumers by emphasizing a shared environmental goal. [More]
Score: 5.5
This Week and Mild Top 4 Examples: 1,343 Total Clicks Date Range: May 15 - May 16
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Health-conscious consumers opt for customizable trail mix snacks
Implications - As the health and wellness movement continues to converge with the cult of convenience, consumers are embracing healthy snack services that create custom trail mixes made from organic fruit, nuts and seeds. This progression highlights the interest of consumers in streamlining healthy choices, making such lifestyle changes easier to commit to in the long-term. [More]