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Score: 5.2
New and Mild Top 4 Examples: 3,182 Total Clicks Date Range: Jul 12 - Jul 14
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Movement is encouraged through games and tech devices to get kids more active
Implications - In an ironic move, parents are turning to tech to encourage physical activity among youths. Providing games and activities that require physical participation, these techniques reflect a happy medium between technological and tangible play. [More]
Score: 6.9
New and Warm Top 4 Examples: 12,030 Total Clicks Date Range: May 11 - Jul 14
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The empowerment of young girls rages on in the sports industry
Implications - Though the idea of some sports being "just for boys" is quickly dissipating, girls are still not fully accommodated in the realm of athleticism. Feminized equipment and girl-only sports forward this movement in hopes of not just easing tensions today, but of reshaping the minds of youth to no longer perceive gender as a hurdle in sports and in life. [More]
Filed in: LifestyleSports
Score: 5.7
This Week and Untested Top 4 Examples: 3,275 Total Clicks Date Range: Nov 13 - Jul 14
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Building design takes a natural approach to satisfy need for biophilic connection
Implications - As concrete and glass cities create a disconnection from nature for consumers, designers are filling the void by using a natural aesthetic. This signifies a consumer desire for a more comforting, natural design ethos that speaks to their natural tendencies rather than forcing them into a foreign encasement. [More]
Score: 7.7
This Week and Warm Top 4 Examples: 24,957 Total Clicks Date Range: Aug 13 - Jul 14
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Artists turn to public play areas as a source of creative expression
Implications - Seeking greater exposure, artists are turning to familial, public landscapes as a form of creative expression. Turning playgrounds into art installations and sources of education, artists are using childhood activities to expose consumers to new and unorthodox designs. Thus, adding a comforting approach to methods of art and culture. [More]
Score: 6.9
This Week and Warm Top 4 Examples: 3,563 Total Clicks Date Range: Apr 13 - Jul 14
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Sci-fi elements are added to unexpected ads for pop culture appeal
Implications - Stepping outside their market demographic, brands are infusing sci-fi references to add youthful appeal to their campaigns. Using drones and cult movie characters to bring attention to often stuffy concepts like cultural events and health care, these ad techniques reflect the need for more eclectic, yet approachable methods of brand reinvention. [More]
Trend Hunter Services
Score: 5.8
This Week and Mild Top 4 Examples: 2,697 Total Clicks Date Range: May 14 - Jul 14
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Non-alcoholic drinks designed for healthy, sober consumers combat drinking culture
Implications - Non-drinking consumers are often restricted to the mocktail, but as health concerns rise about the effects of alcohol, beverages that focus on wellness are on the rise. Augmenting drinking culture to include the designated driver, the products satiate consumer demand for both lifestyle accommodation and enhancement. [More]
Score: 6.6
This Week and Warm Top 4 Examples: 2,955 Total Clicks Date Range: Nov 13 - Jul 14
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A desire for convenience has alcoholic brands turning to more accessible packaging
Implications - Alcoholic brands are moving away from a sense of prestige toward providing greater consumer practicality. Offering beverages like liquor in cans, these packaging designs combine mature indulgences with low-key aesthetics. Thus, shifting perceptions of alcohol as a more common and routine part of consumption. [More]
Score: 7.3
This Week and Warm Top 4 Examples: 45,040 Total Clicks Date Range: Jan 13 - Jul 14
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Cutting costs, consumers add unexpected uses to fashion products
Implications - Seeking to keep up with new fashion rituals, consumers are transforming single-purpose accessories into creative, multipurpose products. Reinventing scarves into tech accessories and pieces of clothing, it seems the post-recession consumer is not satisfied with a product existing only for ornamentation. [More]
Score: 6.3
This Week and Warm Top 4 Examples: 8,787 Total Clicks Date Range: Jun 12 - Jul 14
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Consumers turn to robots for an efficient source of socialization
Implications - A shift in consumer desires has robots offering forms of socialization rather than high-tech efficiency. Providing friendship and personalized engagement, these robotic innovations help replace the need for human contact. Thus, reflecting an evolution in attitudes toward technology that goes beyond pragmatism and toward more personal fulfillment. [More]
Filed in: TechRobots
Score: 8.1
This Week and Hot Top 4 Examples: 5,948 Total Clicks Date Range: Feb 13 - Jul 14
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Consumers who can't afford luxury opt for luxe-branded regular products
Implications - Previously, the divide between the opulent and the frugal was much larger than now, with luxury companies offering bits of prestige in the form of more low-brow, day-to-day products. Consumers who can't buy off-runway clothing, yet still want to brag about their designer products flock to these mundane, yet prestigious products as a compromise. [More]
Trend Hunter Custom Research
Score: 8.3
This Week and Warm Top 4 Examples: 26,328 Total Clicks Date Range: Apr 13 - Jul 14
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Indulgent edibles and couture combine in a natural marriage
Implications - Previous versions of double decadence saw a convergence between fashion and food photography; it has since evolved to tangible products that marry these two worlds. For the post-recession consumer, indulgence is the true mark of prestige. Thus, cuisine and couture -- industries both based in pleasure -- have naturally converged to offer truly luxurious products. [More]
Score: 6.8
This Week and Mild Top 4 Examples: 11,698 Total Clicks Date Range: Jan 14 - Jul 14
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A playful spin on furnishings adds a sense of fun to stationary goods
Implications - Seeking more convenient methods of play, consumers are turning to furnishings that double as gaming systems. Providing sources of entertainment through convenient household goods, these decor pieces reflect a growing desire to maintain childhood experiences throughout adulthood. [More]
Score: 7.4
This Week and Warm Top 4 Examples: 33,978 Total Clicks Date Range: Mar 14 - Jul 14
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A desire to emulate media icons has users turning to crafty forms of imitation
Implications - Pop culture fandom is moving beyond buying branded merchandise toward imitation. Consumers are using smartphones, tattoos and even pieces of home decor to imitate popular figures (and their sense of status) in media. This allows consumers to detach from a more mundane reality. [More]
Score: 5.3
This Week and Mild Top 4 Examples: 3,611 Total Clicks Date Range: Dec 12 - Jul 14
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A need to maintain relevancy has soda drinks taking on more edible forms
Implications - As new beverages emerge on the market, classic brands are often overshadowed by the allure of experimental flavoring. Seeking to enhance traditional indulgences, brands and consumers are transforming classics like sodas into hybrid desserts and snack foods. Thus, offering the familiarity of classic flavors through new and unexpected forms. [More]
Score: 8.5
This Week and Hot Top 4 Examples: 6,763 Total Clicks Date Range: Apr 14 - Jul 14
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Methods of purchase are being integrated into fashion pieces for convenience
Implications - A desire for increased efficiency has consumers looking beyond their mobile devices toward more integrated forms of payment. Combining methods of purchase into fashion accessories and clothing pieces, these products offer a more adaptable and less strenuous method of routine shopping. This speaks to the future of technology as a catalyst for true convenience and a generally gadget-less existence. [More]
Filed in: TechBusiness
Crowdsourced Consumer Insight
Score: 8.4
This Week and Hot Top 4 Examples: 83,381 Total Clicks Date Range: Oct 12 - Jul 14
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Wine accessories recieve practical enhancements as convenience is prioritized
Implications - Opting for convenience over aesthetic, wine drinkers are turning to more customized methods of alcoholic consumption. Offering features such as self-chilling and rubberized handles, these wine accessories prioritize practicality, reflecting a shift away from desires of prestige toward more personal conveniences. [More]
Score: 6.9
This Week and Warm Top 4 Examples: 8,985 Total Clicks Date Range: Sep 12 - Jul 14
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Preventative measures enter social settings to help expose unwanted tampering
Implications - Moving away from typical health detection, consumers are looking for ways to deter drug use. Allowing individuals to examine whether drinks have been tampered with or if drugs are present, these devices reflect a rise in more public and communal health concerns, as well as a rise in self detection. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 4,032 Total Clicks Date Range: Nov 13 - Jul 14
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As technology evolves, a need for practical power sees the battery redesigned
Implications - Consumers have more smart devices than ever, which require reliable power sources. Innovations surrounding the battery are seeing a rise as concerns regarding sustainability and wattage bring about designs that look to satisfy consumer demand for solutions that will suit devices of today and tomorrow. This ties not just to the ongoing search for portability and convenience, but to a rise in alternative fuels for the environmentally conscious. [More]
Score: 8
This Week and Hot Top 4 Examples: 8,835 Total Clicks Date Range: Mar 14 - Jul 14
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Consumer reliance on smart technology pushes for seamless charging solutions
Implications - As consumers rely on wireless technology like RFID and AirDrop more than ever, the want and need for wireless charging has resulted in a variety of solutions that highlight simplicity and ergonomics. The push for open-source power places an emphasis on convenience and decreases reliance on traditional infrastructure. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 3,874 Total Clicks Date Range: May 14 - Jul 14
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Traditionally gourmet and homemade products undergo a reformatting
Implications - Prepackaged goods are praised by consumers for their convenience, but are less favorable than fresh food for most. As consumers spend less time in the kitchen and place convenience as a top priority, brands are responding with products not previously available prepackaged to effectively deliver something for consumers in a variety of segments. This allows even the most prestigious foodie to indulge in convenience, breaking barriers down between cuisine classification. [More]