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Score: 5.7
This Week and Mild Top 4 Examples: 1,145 Total Clicks Date Range: Jun 15 - Jul 15
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Liquor, spirits and cocktails are infused with refreshing green ingredients
Implications - The alcohol industry has seen a resurgence of herbal and vegetable-based flavors, particularly in the liquor and spirits category. The move away from sweeter flavors not only reflects a consumer shift towards health-conscious behaviors, but also offers a differentiation and diversification of flavor in the sweet-saturated market. The introduction of lighter, more natural flavors signifies that the alcohol industry is adapting to the health wave without compromising on taste. [More]
Score: 5.5
This Week and Mild Top 4 Examples: 572 Total Clicks Date Range: Feb 15 - Jul 15
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Brands recognize diverse cultural identities to strengthen relationships
Implications - Though the Hispanic market is rapidly growing in terms of purchasing power, it remains largely under-served in the commercial marketplace. Brands are beginning to take notice, seeking to create an authentic connection with the Hispanic consumer by incorporating traditional cultural practices, holistically and without Americanization. The use of bi-lingual campaigns or Latino spokespeople communicates that brands are prioritizing the Hispanic population, and the lack of forced assimilation gives these campaigns credence. [More]
Filed in: Marketing
Score: 6.5
This Week and Warm Top 4 Examples: 5,033 Total Clicks Date Range: Mar 14 - Jul 15
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Conscientious advertising draws attention to water conservation
Implications - New advertising projects are encouraging users to tune into the need for water conservation throughout the world by using emotive marketing tactics. This brand of conscientious marketing adds to an expanding niche of awareness-focused promotions that are especially attractive to the ethically minded millennial demographic. [More]
Score: 7.9
This Week and Hot Top 4 Examples: 9,133 Total Clicks Date Range: Sep 14 - Jul 15
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Shoe brands release products with captivating, interactive light features
Implications - New footwear products are mixing footwear with innovative lighting designs that challenge typical footwear design. The introduction of seldom seen elements helps brands get ahead of the competition, as connections with consumers are more likely to be developed via interactive, eye-catching merchandise. [More]
Filed in: FashionShoes
Score: 5
This Week and Mild Top 4 Examples: 2,789 Total Clicks Date Range: Apr 14 - Jul 15
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Menstrual apps provide high tech solutions suited to modern healthcare
Implications - Apps designed specifically for menstruation cycles are offering an assortment of high tech features suited to modern approaches to health. Both women and men are exhibiting a desire for connected care, resulting in connected systems that are modernizing the way in which people manage their wellness. [More]
Trend Hunter Services
Score: 6.4
This Week and Mild Top 4 Examples: 17,846 Total Clicks Date Range: Mar 14 - Jul 15
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Design-focused desk supplies offer consumers individual expression at work
Implications - Ultramodern desk accessories provide office workers with a mode of individual expression while upgrading the work environment to one that is more aesthetically pleasing. Such design-focused items are often made from upscale materials and speak to the progression of form toward minimalist, pure aesthetics that are easily discernible from the traditional cluttered desk space. [More]
Score: 6.6
This Week and Warm Top 4 Examples: 4,037 Total Clicks Date Range: Oct 14 - Jul 15
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Sanitation products for women cater to environmentally conscious shoppers
Implications - Hygiene products for women are featuring eco aspects that merge self-care with environmentalism. The application of new, green takes on traditional services and products allows brands to connect with young, informed consumers who typically make purchases according to ethical considerations. [More]
Score: 8.9
This Week and V. Hot Top 4 Examples: 14,052 Total Clicks Date Range: Apr 14 - Jul 15
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Consumers make use of tech-powered office supplies
Implications - Hybrid stationery supplies allow consumers to have the best of both worlds when it comes to note-taking. Not entirely ready to rely on technological means, consumers are embracing adapted office tools that possess dual functions and enhance productivity in both the digital and physical realm. [More]
Score: 7
This Week and Warm Top 4 Examples: 2,979 Total Clicks Date Range: Mar 14 - Jul 15
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Current fragrance concepts place the production process in consumers' hands
Implications - Modern approaches to fragrances are placing control over the production of unique scents in the hands of consumers. This homespun take on customization is well received by millennial and Gen Z shoppers, who are accustomed to maker culture and DIY approaches to a wide variety of consumer categories. [More]
Score: 6.4
This Week and Mild Top 4 Examples: 7,281 Total Clicks Date Range: Jan 14 - Jul 15
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Consumers take tech-free refuge in simple office products
Implications - A natural response to the overwhelming digital age, consumers seek refuge in analog stationery and office supplies that offer simplicity in comparison to their digital counterparts. Rather than integrating the two realms, consumers find solace in the practice of note-taking on physical office supplies as a distraction-free expression of self. [More]
Trend Hunter Custom Research
Score: 5.9
This Week and Mild Top 4 Examples: 3,549 Total Clicks Date Range: Feb 15 - Jul 15
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Brands get noticed with emotive, tech-free campaigns focused on values
Implications - Given the high mobile usage rates among Hispanic demographics, brands are starting to appeal to what has seemingly been left behind with emotion-driven analog campaigns in the physical world. Relying on the rule of value and scarcity, such seemingly counter-intuitive campaigns use the juxtaposition of tech-free publicity stunts in an increasingly digital era to engage consumers. [More]
Score: 5.1
This Week and Mild Top 4 Examples: 3,041 Total Clicks Date Range: Jun 14 - Jul 15
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Consumers gravitate to frozen meals that offer restaurant-ready meals
Implications - In order to satiate their experiential taste buds without breaking the bank, many consumers are searching for frozen meals that specifically cater to restaurant imitation. Frozen meals that are larger in size and more complex in flavor not only appeal to the budget-conscious foodie, but also gives them a chance to experiment at home with food they would normally order out. [More]
Filed in: LifestyleFood
Score: 7.8
This Week and Warm Top 4 Examples: 13,877 Total Clicks Date Range: Oct 14 - Jul 15
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Imaginative designs enhance the competitive edge of frozen foods
Implications - Frozen food packaging is now one of the primary subjects of modern, creative designs that are standing out in supermarket aisles. Across the board, eye-catching designs are proving essential to both traditional and non-traditional consumer segments that benefit from enhanced visibility. [More]
Score: 6.7
This Week and Warm Top 4 Examples: 7,908 Total Clicks Date Range: Jul 14 - Jul 15
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Brands woo Latin consumers by inviting them to contribute campaign content
Implications - Brands are beginning to engage Hispanic consumers with enticing campaigns driven by consumer-generated content. As a demographic that is particularly mobile savvy, Latin consumers are likely to respond to interactive digital campaigns driven by individual-based storytelling and crowdsourced experiences. [More]
Score: 6.7
This Week and Mild Top 4 Examples: 2,319 Total Clicks Date Range: Jun 15 - Jul 15
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Consumers satisfy their adventurous eating habits with customizable menus
Implications - The individualistic climate of today's market means that customization is the quickest way into the heart of the consumer. Restaurants looking for an edge over the competition are opting for menus with both greater flexibility and affordability. The mix-and-match approach to dining and traditional meals allows for greater experimentation at a lower cost, which appeals to the modern foodie. [More]
Filed in: LifestyleFood
Crowdsourced Consumer Insight
Score: 8.2
This Week and Hot Top 4 Examples: 19,967 Total Clicks Date Range: Jan 14 - Jul 15
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New approaches to exercise for animals embrace typically human elements
Implications - Fitness models typically reserved for humans are expanding into the pet sector as brands seek to foster alternative approaches to pet care. The personification of animals is of mass appeal to the modern millennial consumer, who has demonstrated a preference for innovative wellness products and services. [More]
Score: 8
This Week and Hot Top 4 Examples: 5,450 Total Clicks Date Range: Jun 14 - Jul 15
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Brands use interactive digital marketing to reach Hispanic consumers
Implications - Given the predisposition toward mobile technology within the Hispanic demographic, brands are reaching out to Latin consumers with interactive outdoor advertising with digital components. Tech-powered billboards and other interactive stunts give consumers an engaging brand experience that is likely to resonate on many levels. [More]
Score: 8.1
This Week and Warm Top 4 Examples: 4,956 Total Clicks Date Range: Jun 15 - Jul 15
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The fast casual industry responds to the health movement with bold brand transparency
Implications - Acknowledging consumers' healthy preferences, many fast casual dining establishments have taken to emphasizing local ingredients and sustainable practices though overt branding. This approach not only sets this sector apart from the fast food industry, it also plays into a growing consumer desire for additive-free food and brand transparency. [More]
Score: 9.2
This Week and V. Hot Top 4 Examples: 22,018 Total Clicks Date Range: Mar 14 - Jul 15
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Style-focused campaigns apply social media tools to recruiting
Implications - Fashion-focused recruiting campaigns are adopting social media tools for the casting process. In addition to providing labels with the chance to attract fresh, untapped talent, this digital take on hiring is also illustrative of the times as brands seek to involve consumers in a more direct, digital way. [More]
Score: 5.4
This Week and Mild Top 4 Examples: 5,607 Total Clicks Date Range: Aug 14 - Jul 15
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Consumers are drawn to frozen meals with nutrient-rich ingredients
Implications - Consumers are enticed to challenge conventional wisdom regarding nutritional value with superfood-infused frozen meals. As brands aim to re-position the products as viable meal options, nutrient-rich frozen dishes with valuable fiber and protein offer a healthy compromise for consumption-conscious consumers with busy schedules. [More]