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Score: 6.3
Recent and Warm Top 4 Examples: 3,305 Total Clicks Date Range: Apr 13 - Aug 14
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Encouraging social good, organizations turn to tech innovations for mass appeal
Implications - Struggling to express the importance of charitable causes, organizations are turning to tech integration for a more subtle approach. Offering methods of donation and educational features through apps and everyday gadgets, these products reflect a move toward more integrated methods of encouraging social good. [More]
Score: 7.7
Recent and Warm Top 4 Examples: 21,511 Total Clicks Date Range: Nov 12 - Aug 14
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Advent calendars inspire brands to communicate anticipation to consumers
Implications - Using the traditional advent calendar as inspiration, brands are creating campaigns that inspire anticipation with an added bonus of nostalgic appeal. Perfect for holiday products and promotions, this approach to advertising appeals to those who value brands that can entertain while selling products. [More]
Score: 5.9
This Week and Mild Top 4 Examples: 2,952 Total Clicks Date Range: Feb 14 - Aug 14
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Surreal packaging offers consumers a temporary detachment from reality
Implications - Moving away from descriptive aesthetics, brands are turning to whimsical imagery to enhance visual engagement. Referencing fairytales and childhood stories, these products offer a visual escape from reality, combining familiar imagery with the need for more relatable marketing tactics. [More]
Score: 7.4
This Week and Warm Top 4 Examples: 10,835 Total Clicks Date Range: Dec 13 - Aug 14
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Targeting males, packaging designs turn to blunt macho aesthetics
Implications - Unabashedly targeting the demographic, brands are turning to overt masculine aesthetics to connect with male consumers. Referencing things like facial hair and outdoor activities, these branding examples feature aesthetics that consumers, particularly males, can relate to, helping to foster a deeper consumer-brand relationship. [More]
Score: 7.8
This Week and Warm Top 4 Examples: 9,201 Total Clicks Date Range: Jun 14 - Aug 14
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The concept of edgy is given a sophisticated overhaul to diversify appeal
Implications - Incorporating the rebellious attitudes of young people into mainstream fashion, designers are merging the idea of edgy with more sophisticated elements. These examples signify a more cultivated view of youth culture, and appeal to millennials who are seeking to stand out from their peers. [More]
Filed in: Fashion
Trend Hunter Services
Score: 9.1
This Week and V. Hot Top 4 Examples: 24,059 Total Clicks Date Range: Oct 13 - Aug 14
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Stores integrate simple, everyday aesthetics for comforting appeal
Implications - Bringing things back to basics, retailers are turning to simple, homespun aesthetics to add a sense of familiarity. Relying more on emotional appeal, retailers are turning to designs that convey warmth and approachability, signifying a move back towards more elementary retail tactics. [More]
Score: 7.1
This Week and Hot Top 4 Examples: 4,011 Total Clicks Date Range: Mar 14 - Aug 14
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The charitable food market is expanded for an all-encompassing experience
Implications - Charitable foods aren't a new innovation, but as consumers look for alternative ways to further immerse themselves in social good endeavors, the market is expanding with sustainable or charity-related snacks. This shift speaks to consumer preference for alternative product choices with meaning. [More]
Score: 8.1
This Week and Warm Top 4 Examples: 118,754 Total Clicks Date Range: May 12 - Aug 14
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The rise of unbridled teen culture is bluntly expressed in modern photography
Implications - With today's generation growing up in world fueled by technology and online interaction, limited boundaries and restrictions has lead to a more open and audacious age group. Showcasing teens and even "tweens" engaging in chaotic behavior and partying, these candid captures illustrate a more lax attitude among young people. [More]
Score: 7.4
This Week and Warm Top 4 Examples: 11,582 Total Clicks Date Range: Apr 14 - Aug 14
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Brands encourage product portability to appeal to the on-the-go consumer
Implications - As product packaging continues to be more connected to how consumers are choosing products, the incorporation of handles and carriers in packaging is helping to draw in those looking for an on-the-go-focused product. This packaging approach also denotes a shift away from supplementary bag use, as the product is carried as is. [More]
Score: 5.8
This Week and Mild Top 4 Examples: 3,496 Total Clicks Date Range: Nov 12 - Aug 14
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Seeking experimentation, consumers turn to scented foods
Implications - Extending the concept of cross-cultural cuisine, chefs and foodies are incorporating unexpected scents to reinvent traditional dishes. Featuring smells that are reminiscent of perfumes and designer fragrances, these meals help ignite the senses with atypical ingredients, blending the elegance of beauty products with familiarity of everyday meals. [More]
Trend Hunter Custom Research
Score: 7.2
This Week and Warm Top 4 Examples: 7,359 Total Clicks Date Range: Apr 14 - Aug 14
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Bus stops are given an artistic overhaul to heighten engagement
Implications - Encouraging the use of public transportation, bus services are incorporating artistic aesthetics to provide more visual appeal. Using abstract shapes and unexpected materials to transform bus stops into works of art, these designs breathe new life into typically standardized structures, offering consumers access to cultured experiences without having to divert from routine behavior. [More]
Score: 7.2
This Week and Warm Top 4 Examples: 4,956 Total Clicks Date Range: Jan 14 - Aug 14
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A desire for a more sustainable experience prompts nature-friendly technology
Implications - Consumers are becoming hyper-aware of their effect on the environment, which is prompting them to look for as many eco alternatives as possible. The environmentally unfriendly nature of technology production is being offset with organic and eco-friendly designs that please the consumer looking for cost-effective alternatives. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 6,871 Total Clicks Date Range: Jun 13 - Aug 14
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Seeking solace, consumers showcase their personal trials in a comical light
Implications - Choosing to publicize rather than conceal upsetting experiences, modern consumers, particularly young people, are making light of their situations to demonstrate self-awareness. Using social media and sarcastic statements to poke fun at the situation, these satirical examples showcase a growing desire to tackle personal dilemmas in a more open way. [More]
Score: 7.8
This Week and Warm Top 4 Examples: 6,759 Total Clicks Date Range: Apr 14 - Aug 14
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As eco-conscious consumers grow their own produce, easy utilities offer guidance
Implications - The eco movement is seeing an increasing number of consumers grow their own produce, which is being supported with gardening tools designed for the novice gardener. Focused on ease of use, the innovations use digital connectivity or prepackaged seeds to make the task more approachable for younger generations with limited knowledge of how to cultivate plants. [More]
Score: 7.3
This Week and Warm Top 4 Examples: 19,234 Total Clicks Date Range: Sep 12 - Aug 14
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Safety tactics are taken one step further with robotic protection methods
Implications - Eliminating the chance for error, consumers are turning to robotic security devices for automated protection. Providing safe-guarding techniques without the need for human involvement, these robotic security devices combine external aids with the desire to maintain a sense of autonomy. [More]
Crowdsourced Consumer Insight
Score: 8.3
This Week and Hot Top 4 Examples: 67,688 Total Clicks Date Range: May 12 - Aug 14
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Takeout packaging incorporates upscale aesthetics to elevate appeal
Implications - Heightening experiences, dining establishments are adding sophisticated elements to traditionally insignificant features. Revitalizing takeout packages with minimalist aesthetics and couture designs, these items reflect a growing desire to add exclusive appeal to even the most trivial of activities. [More]
Score: 6.6
This Week and Mild Top 4 Examples: 8,695 Total Clicks Date Range: Aug 12 - Aug 14
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Adding humor to sentimentality, consumers turn to pop culture-inspired cards
Implications - As pop culture references grow in popularity both on and offline, products, even those of a sentimental nature, are receiving a meme-inspired overhaul. Using movie references and catch phrases to add a lighthearted approach to methods of gratitude and appreciation, these cards represent a more casual take on acknowledgement. [More]
Score: 7
This Week and Warm Top 4 Examples: 6,723 Total Clicks Date Range: Dec 13 - Aug 14
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Aiming to strike a loving chord with consumers, brands adopt animal elements
Implications - Playing with the concepts of nostalgia and sentiment, brands are adopting the use of animals to convey innocence and a childish nature to consumers. This playful nature speaks to a consumer desire for imagination and carefree sentiments when it comes to product choice and consumption. [More]
Score: 5.3
This Week and Untested Top 4 Examples: 15,208 Total Clicks Date Range: Feb 13 - Aug 14
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Consumers incorporate affectionate sentiment into everyday decor
Implications - Taking a more subtle approach to expressing gratitude, consumers are integrating methods of appreciation into home decor. Including things like unexpected signs of praise on things like kitchenware and living room accessories, these products combine affectionate sentiments with ordinary household goods, reflecting a need for more pragmatic methods of personal expression. [More]
Score: 7.8
This Week and Warm Top 4 Examples: 11,046 Total Clicks Date Range: Jan 14 - Aug 14
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The brand-consumer relationship is strengthened with emotion-focused brandin
Implications - Brands are trying harder than ever to forge a meaningful relationship with consumers, which is being addressed with emotional branding that prompts a loving sentiment. Whatever the response, consumers will inherently recall the initiative, which enhances overall brand relevancy. [More]