PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards

PRO Trends > Latest

Newly Added
Category List
Full Index


Score: 5.7
Recent and Mild Top 4 Examples: 4,886 Total Clicks Date Range: Sep 14 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Children gravitate towards school products that offer them creative freedom
Implications - In an effort to encourage creativity within education, many school suppliers are designing products with an artful flair. By bucking convention and offering children more creative licence, these manufacturers transform school supplies from strictly functional products, to something children actually want to use. [More]
Score: 6.8
Recent and Warm Top 4 Examples: 9,110 Total Clicks Date Range: Jul 14 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Lunch box designs are sectioned to encourage healthy eating
Implications - Nutrition and healthy eating habits have become a paramount concern for parents. In order to prepare healthy meals for children who are away at school, parents are turning to lunch boxes that are compartmentalized. This style not only allows for the easier preparation of balanced meals, it also encourages healthy portion sizes, ultimately promoting well-being. [More]
Score: 8.1
This Week and V. Hot Top 4 Examples: 7,800 Total Clicks Date Range: May 14 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Big and small decision making takes a page from Tinder
Implications - As Millennials reach adulthood and more important decisions need to be made, the question of how to capture the generation with a notoriously low attention span becomes more pressing. As a result, many organizations are implementing gamified, Tinder-style systems for purchasing, and for big decision making. This speaks to the Millennial desire to maintain personal brand, and for quick and easy tech transactions. [More]
Filed in: Business
Score: 6.3
This Week and Mild Top 4 Examples: 2,692 Total Clicks Date Range: Aug 15 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Kids search for back to school supplies that boast style as well as function
Implications - In today's modern climate, school supplies no longer have an exclusively utilitarian function; instead, children going back to school consider their supplies a way of communicating their personal style. Just as they are important to adults, aesthetics and personalization have become an important factor for younger consumers, which is especially significant considering school supplies mark some of the first purchasing decisions kids make on their own. [More]
Score: 6.1
This Week and Mild Top 4 Examples: 4,209 Total Clicks Date Range: Jan 14 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Childhood holiday gifts get an eco-conscious makeover to appease parents
Implications - Holidays tend to generate a lot of waste in terms of packaging, greeting cards and throw-away gifts. As a result, many parents are choosing to celebrate with their children in a way that's fun, yet sustainable. By using recycled products, or items that will stick around long after the holiday itself is over, parents are communicating eco-conscious values to their kids. [More]
Trend Hunter Services
Score: 6.8
This Week and Warm Top 4 Examples: 2,275 Total Clicks Date Range: Mar 15 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Influencers expand their reach by creating platforms of their own
Implications - A social influencer is widely recognized as someone who has achieved fame by sharing original content on established social networks. As these self-created online personalities continue to expand their range, they are going above and beyond simply partnering with brands. In fact, they are going as far as developing or investing in social platforms of their own, encouraging others to create and share their own content in the process. Projects backed by social influencers will have both authenticity and legitimacy, giving them a higher chance of breaking through the noise. [More]
Score: 7
This Week and Warm Top 4 Examples: 2,597 Total Clicks Date Range: Mar 15 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Social influencers resonate with consumers through themes of self-improvement
Implications - Many bloggers, vloggers and social influencers have achieved recognition by tackling themes of self-improvement in their content, a subject that remains important even as they expand their scope. The brands and media outlets that are partnering with these creators understand the need for safe spaces to facilitate the exchange of advice, ideas and tips. The theme of personal betterment further reinforces the idea that young people favor more approachable role models. [More]
Score: 7.2
This Week and Warm Top 4 Examples: 5,409 Total Clicks Date Range: Jun 14 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Virtual reality offers consumers a chance to experience nature
Implications - Consumers interested in nature and wildlife expeditions are turning to virtual reality. This technology not only offers an immersive experience for less cost and commitment than the real thing; it also educates users on the places they are "visiting." Virtual tourism is increasingly becoming of interest to consumers, and when it comes to outdoor expeditions, it also has the added bonus of serving as a preparation tool in some cases. [More]
Score: 6.1
This Week and Mild Top 4 Examples: 11,421 Total Clicks Date Range: Sep 13 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Pop cultural expressions embrace the satirical side of indifference
Implications - Despite the more negative points that come with indifference, pop cultural outlets are displaying an interest in humorous expressions of apathy. This is aligned with the Millennial demographic, that has often been criticized for lacking a solid ethic and drive. Brands that target comedic elements related to this age group will be able to display a more human side, one that is of mass appeal to young consumers who appreciate honesty. [More]
Score: 7
This Week and Mild Top 4 Examples: 4,800 Total Clicks Date Range: Jan 14 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Fast food brand extensions move beyond edibles into the apparel sector
Implications - Devotion to QSR establishments is extensive and, as such, players in this industry are entering new markets with forays into the fashion world. The merger of style with food comes of broader attempts to intermingle typically separated industries. As new co-branding ventures emerge, consumers will be enticed by an appealing sense of novelty. [More]
Trend Hunter Custom Research
Score: 7.2
This Week and Warm Top 4 Examples: 7,325 Total Clicks Date Range: Apr 15 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers receive hyper-specific selections of products and services
Implications - In a progression that can be seen as a response to so-called analysis paralysis, consumers are increasingly exposed to limited, hyper-specific selections of products and services through convenience-focused means. These carefully curated selections serve to provide stylized suggestions that make deliberating over a purchase less painstaking for the busy modern consumer. [More]
Score: 7.9
This Week and Warm Top 4 Examples: 33,048 Total Clicks Date Range: Oct 13 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Bread and baked goods are marketed in font-focused packaging
Implications - Elegant typographic packaging for bread and baked goods add a touch of familiarity to what is seen as an increasingly challenging product to market. Infusing the product with a sense of confectionery whimsy and authenticity, text-focused packaging turns to various typographic styles to position the product as worthy of even the discerning consumer's consideration. [More]
Score: 6.2
This Week and Warm Top 4 Examples: 697 Total Clicks Date Range: Dec 14 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Modern e-mail platforms offer atypical services that enhance communications
Implications - As communications needs and wants continue to evolve, companies are responding accordingly with inventive, multifaceted e-mail platforms. Creativity in the tech sphere is particularly critical to success in today's overly saturated industry. This is also consistent with a contemporary fondness for entrepreneurship, as young generations continue to express a high regard for disruptive start-up cultures. [More]
Score: 8.2
This Week and Warm Top 4 Examples: 16,470 Total Clicks Date Range: Dec 13 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Elements of luxury are applied to the yoga sphere
Implications - Despite the commonly held belief that yoga is separated from materialism, upscale brands are infusing the zen-oriented sphere with high fashion elements. Incongruous pairings such as this hold mass market potential since Millennial shoppers are often drawn to the atypical in all consumer sectors. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 14,198 Total Clicks Date Range: Apr 14 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Modern media's portrayal of parenting places emphasis on satirical elements
Implications - In contrast to the serious portrayal of parenthood that is often tied to child rearing, modern media is approaching the subject with a lighthearted feel. Adopting a satirical tone helps brands establish bonds with today's consumer, who frequently opts for authenticity above the sugar coating of difficult scenarios. Applying a truthful approach in all industries will gain this audience's respect. [More]
Crowdsourced Consumer Insight
Score: 6.7
This Week and Warm Top 4 Examples: 2,521 Total Clicks Date Range: Mar 14 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands elevate modern photography as a means to foster good health
Implications - While selfies may often be associated with narcissism, brands and organizations are turning this assumption on its head with wellness projects dedicated to the modern form of photography. Embracing youthful phenomenons helps companies strike a chord with young audiences by speaking to them in a language they understand. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 402 Total Clicks Date Range: Aug 15 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Social media becomes an important educational tool within the healthcare industry
Implications - Social media has proven itself to be an invaluable tool when it comes to disseminating information. The healthcare industry has taken note, using social platforms as a way to not only educate consumers, but invite them to take part in an ongoing conversation about health. On the flip side, health professionals can also use the condensed format of the social media sphere to share information quickly and easily among themselves. This shift further indicates that social media is no longer a lighthearted pursuit of time, but a powerful didactic mechanism. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 4,722 Total Clicks Date Range: Feb 14 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Airport lounges are updated to facilitate social exchange
Implications - Business travel has become so much more than clocking in hours overseas. As workers begin to realize the opportunities of travel, they're more willing, and even more enthusiastic, to partake. In addition to making the travel experience more hospitable, airlines and airports are now providing spaces for working, networking and social interaction to appeal to a new class of traveler. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 1,901 Total Clicks Date Range: Apr 15 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to outdoor photography devices for aventurous use
Implications - The rise in adventure tourism has collided with the social media generation; consumers are not only more willing to take risks, they also expect to document and share them with their social following. As a result, many adventure-focused photography devices have begun popping on the market. Whether it's autonomous function or flying drones, these devices mark a distinct change in consumer entertainment. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 7,368 Total Clicks Date Range: Jun 14 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers opt for solar-powered speakers for eco appeal
Implications - Spending time in the great outdoors has not caused consumers to forget about their creature comforts, necessitating the production of new forms of outdoor entertainment. More than just being able to be used outside, these devices are sustainable in their design, with features like solar charging included to appeal to eco-conscious adventurers. [More]