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Score: 8.7
Recent and V. Hot Top 4 Examples: 9,783 Total Clicks Date Range: May 14 - Apr 15
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Offering carnivores elevated service, meat retailers enhance the buying process
Implications - Moving away from typically rustic deli establishments, meat services are turning to sophisticated aesthetics and customized services to add intrigue. Recognizing the growing desire for elevated food experiences, meat retailers are offering intimate shopping experiences and tailored services to help add an element of sophistication to typically mundane buying experiences. [More]
Score: 6.3
Recent and Mild Top 4 Examples: 4,574 Total Clicks Date Range: Sep 14 - Apr 15
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Consumers are responding to fashion marketing that highlights products in motion
Implications - In an effort to keep from becoming static, many fashion retailers are placing a greater emphasis on movement when it comes to fashion branding. In a day and age where the sedentary lifestyle is crucified, brands with an action-oriented aesthetic -- whether it be advertisements, packaging or products -- develop a strong appeal among wellness-focused consumers. [More]
Score: 6
Recent and Warm Top 4 Examples: 1,839 Total Clicks Date Range: Jan 15 - Apr 15
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Brands create faux accounts on social platforms to engage consumers
Implications - Moving beyond traditional social media engagement, brands are turning to unsuspecting online tactics to add intrigue to the brand-consumer experience. Creating faux profiles and accounts, brands are going undercover to engage with consumers in a more lighthearted yet approachable manner. This covert tactic reflects a need to not only engage with consumers online, but to do so in a way that fosters a real and authentic connection with those involved. [More]
Score: 6.4
Recent and Warm Top 4 Examples: 2,336 Total Clicks Date Range: Mar 14 - Apr 15
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Brands are adding an experiential element to social media
Implications - Brands are offering consumers greater incentive to communicate online by making the process of sharing more engaging. Social media is so integrated into many consumers' lives, it's become routine. This shift demonstrates that many consumers relish the opportunity to elevate the social media experience from something mundane to something more memorable. [More]
Score: 5.7
Recent and Mild Top 4 Examples: 4,518 Total Clicks Date Range: Nov 14 - Apr 15
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Health food ingredients are added to coffee flavors to aid wellness
Implications - Seeking to adhere to healthy lifestyles without sacrificing everyday routine, consumers are altering things like coffee to have nutritional benefits. Customizing caffeine flavors with berries, quinoa and fruits, consumers are moving beyond traditional caffeinated beverages toward hybrid alternatives that satisfy a need for both energy and wellness. [More]
Trend Hunter Services
Score: 5.1
Recent and Mild Top 4 Examples: 1,072 Total Clicks Date Range: Apr 15 - Apr 15
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Coffee flavors turn to exotic cultural ingredients for diversity
Implications - Adding an element of novelty to hot beverages, coffee retailers are turning to exotic cultural ingredients for allure. Adding spices and vegetables often associated with Asian cultures, retailers are looking to not only heighten flavor, but also transform traditional beverage experiences into a more exotic and experiential activity. [More]
Score: 5.6
Recent and Mild Top 4 Examples: 2,517 Total Clicks Date Range: Jan 15 - Apr 15
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Brands step in to create memorable milestone experiences for consumers
Implications - Brands today are aiming to feel less like anonymous corporate entities, and more like a comforting presence in consumers' lives. Wanting to further this quality in the consumer-brand relationship, many brands are offering custom online experiences that celebrate events and milestones in consumers' lives. This shift demonstrates that the stronger the brand humanization, the more willing consumers are to share intimate parts of their lives. [More]
Score: 6.5
Recent and Mild Top 4 Examples: 4,653 Total Clicks Date Range: May 14 - Apr 15
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Brands adopt designs reminiscent of dinosaurs to satiate primordial interest
Implications - No longer just of interest to those who study paleontology, references to dinosaurs and archaic animals are emerging within mainstream culture to satiate obscure interests. Integrating prehistoric references into fashion labels and even interior decor, brands are using primordial designs to not only add a sense of novelty, but also to showcase an element of fearlessness and strength often associated with animals that roamed the earth thousands of years ago. [More]
Filed in: FashionUnique
Score: 7.4
Recent and Hot Top 4 Examples: 7,220 Total Clicks Date Range: Apr 14 - Apr 15
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Brands elevate consumer content into social media art
Implications - Using social media, particularly visual platforms, has become nothing short of an art form. Platforms like Instagram are encouraging users to not only share their content, but share it in a way that requires craftiness and creativity. Brands that help people elevate their own content, either by increasing the quality or adding to the level of artistry, foster closer connections with consumers. [More]
Score: 9.5
Recent and V. Hot Top 4 Examples: 45,889 Total Clicks Date Range: Jul 14 - Apr 15
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Critters in design are taken from cutesy to dark for added sophistication
Implications - The use of animals in design used to signify a cutesy, meme-friendly tone. In today's society, where consumers are more concerned with individualism than pleasantries, this has shifted toward a darker tone. The use of animalism in a more macabre context questions the concept of humanity, providing what consumers crave: more meaningful experiences. [More]
Filed in: Art & Design
Trend Hunter Custom Research
Score: 7.7
Recent and Warm Top 4 Examples: 42,071 Total Clicks Date Range: May 13 - Apr 15
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Fashion brands add a sense of whimsy to their packaging
Implications - Challenging the common perception that the fashion industry takes itself too seriously, brands are opting for playful packaging intended to delight consumers. By choosing novelty over sophistication, fashion retailers are attracting a more youthful demographic; one that prioritizes experience over exclusivity. [More]
Score: 6.1
Recent and Mild Top 4 Examples: 5,792 Total Clicks Date Range: Jul 14 - Apr 15
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Brands turn to packaging designs reminiscent of kids artwork and drawings
Implications - Recognizing the need to target youthful consumers in a more approachable manner, brands are turning to packaging designs that are reminiscent of artwork that kids would actually produce. Featuring sketches and doodles of animals and insects, brands are using imagery that kids can identify with, reflecting a need to connect with consumers, particularly those of a younger age range, in a more authentic manner. [More]
Score: 6.3
Recent and Mild Top 4 Examples: 17,642 Total Clicks Date Range: Dec 13 - Apr 15
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Elements of play are added to functional baby products for added entertainment
Implications - Entertaining infants and toddlers can be quite the challenge, particularly while on the go, prompting parents to turn to infant products that are multifunctional and more engaging. Offering strollers and baby seats that double as toys as well as integrate media devices, retailers are providing a way to distract and entertain infants in a way that maintains a level of care and comfort while on the go. [More]
Score: 7.5
Recent and Warm Top 4 Examples: 6,168 Total Clicks Date Range: Aug 14 - Apr 15
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Fashion brands adapt to be more accessible to the "every man"
Implications - In an effort to communicate authenticity, many fashion retailers are targeting the "every man" with their branding strategy. Less concerned with prestige and exclusivity, brands are now attempting to become more accessible and down-to-earth. This shift indicates that consumers are responding to brands that reference their lifestyle. [More]
Score: 7.5
This Week and Warm Top 4 Examples: 14,550 Total Clicks Date Range: Sep 14 - Apr 15
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Parents search for eco products that will satiate their children's needs
Implications - Eco-consciousness typically isn't particularly important to children, but it is to many parents who are becoming more aware of their household's consumption habits. Parents who wish to instill a sustainable mentality in their offspring are searching for products with eco-friendly packaging that's appealing to children. This shift demonstrates that eco-consciousness is being introduced to a younger demographic by increasing product engagement. [More]
Crowdsourced Consumer Insight
Score: 7.5
This Week and Warm Top 4 Examples: 35,810 Total Clicks Date Range: Feb 14 - Apr 15
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Childrens' brands stand out with bizarre, animalistic packaging
Implications - Many snack brands geared towards children are ditching the "cute" aesthetic in favor of a more intense look. By incorporating monsters, animals and other bizarre elements into packaging using a playful cartoon style, brands are setting themselves apart on shelves while appealing to kids' desire for an unusual aesthetic. [More]
Score: 8
This Week and Warm Top 4 Examples: 5,412 Total Clicks Date Range: Apr 15 - Apr 15
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Consumers are choosing sustainability over luxury in terms of packaging
Implications - Fashion packaging has often centered around offering consumers a luxury experience. However, many retailers have been making the switch to eco-friendly packaging alternatives that are less about delighting consumers, and more about communicating a sense of ethics. This shift indicates that premium products are becoming less about a luxury aesthetic, and more about a powerful ethos. [More]
Score: 5.4
This Week and Untested Top 4 Examples: 11,431 Total Clicks Date Range: Apr 13 - Apr 15
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Toddler accessories are given a travel-friendly overhaul with portable adjustments
Implications - Offering toddlers and infants a sense of comfort, brands are redesigning traditional infant furnishings and accessories to be more adaptable outside the home. Making it easy to fold or collapse bassinets and play pens into compact, portable shapes, brands are offering typically large or hard to maneuver products in a more efficient and easy to transport model. This reflects a need to make travel experiences and routine outings more efficient without sacrificing comforts of home. [More]
Score: 6
This Week and Mild Top 4 Examples: 4,337 Total Clicks Date Range: May 14 - Apr 15
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Parents turn to apps to monitor infants while on the go
Implications - Helping to make the process of caring for newborns a little bit easier, brands are offering apps and tech devices that help parents care for infants while outside the home. Providing checklists, reminders and even ways to track health, these apps offer parents a more streamlined way of monitoring their children while out and about. This reflects a need to maintain a sense of management and control over infant care, particularly when outside the home. [More]
Score: 8.2
This Week and Hot Top 4 Examples: 15,938 Total Clicks Date Range: Feb 14 - Apr 15
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Brands turn to over-arching product displays to heighten consumer engagement
Implications - Realizing the need to go beyond traditional product display, brands are turning to large-scale aesthetics to help make the buying experience more experiential. Crafting displays within displays to create a more immersive consumer experience, brands are using over-arching shelves and booths to create their own world within supermarkets and store aisles, allowing buyers to temporarily immerse and surround themselves with a brand. [More]