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Score: 7
New and Mild Top 4 Examples: 24,898 Total Clicks Date Range: Aug 12 - Sep 14
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Consumers alter toys and figurines with DIY touches for personal appeal
Implications - Seeking to heighten ordinary merchandise, consumers are turning to DIY techniques to add function and a sense of individuality specifically among toys as part of a series. Turning ordinary figurines into household decor and art displays, consumers are transforming store-bought toys into more pragmatic products, reflecting a shift away from pristine collectibles toward more adaptable and easily customized alternatives. [More]
Score: 7.2
New and Warm Top 4 Examples: 4,748 Total Clicks Date Range: Mar 13 - Sep 14
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Stretching beyond the idea of artificial intelligence in robotics
Implications - Though the initial intention of robotics is to automate, today's individuality-driven consumer is seeking something less cold from their automatons. This stretches past artificial intelligence and into the realm of artificial emotion. Robots are being programmed to respond, conversate and nurture to provide the tech-obsessed consumer with a companion, not just a helper. [More]
Filed in: TechRobots
Score: 7.4
New and Warm Top 4 Examples: 12,906 Total Clicks Date Range: Jan 14 - Sep 14
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Seeking a childhood connection, consumers turn to toy-inspired accessories
Implications - Seeking to maintain a childhood link, consumers are turning to products that fuse youthful elements with more mature, adult accessories. Transforming iconic toys and playthings into everyday jewelry pieces, brands are using elements of play to add nostalgia and familiarity to their products, allowing consumers to savor childhood activities in a more refined, adult manner. [More]
Score: 7.4
New and Warm Top 4 Examples: 10,097 Total Clicks Date Range: Oct 12 - Sep 14
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Toys go from kitschy to sophisticated to create cultured kids
Implications - Being born in the digital age grants today's adults the ability to think deeply about personal branding; a gift passed onto their children. This ushers in an age where a child's identity is as important to Millennial parents as their health, prompting the release of culture-centric toys for early play. [More]
Score: 5.5
New and Mild Top 4 Examples: 3,243 Total Clicks Date Range: Nov 13 - Sep 14
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Action figures are no longer treated as boy-centric toys
Implications - Action figures are often seen as more serious, less feminine versions of toys that are not to be played with, but collected. As gender stereotypes change, however, so to does the action figure and all it represents. Femalecentric collectibles are battling their men-specific predecessors signifying a shift in how little (and big) girls play. [More]
Filed in: ToysLife-Stages
Trend Hunter Services
Score: 7.2
This Week and Warm Top 4 Examples: 14,091 Total Clicks Date Range: Oct 13 - Sep 14
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Seeking customization and accessibility, consumers digitize health products
Implications - Seeking a more customized form of aid, consumers are turning to 3D-printed products for precise health needs. Offering quick and personalized health products combines the accessibility of modern technology with a developing need for more individually catered healthcare techniques. This speaks to great potential for healthcare in both first and developing worlds. [More]
Score: 6.1
This Week and Warm Top 4 Examples: 1,774 Total Clicks Date Range: May 13 - Sep 14
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Brands reward consumer commitment with tangible rewards
Implications - Seeking to establish consumer loyalty, brands are turning to campaigns that test consumer patience and stamina. Encouraging buyers to test their limits through tasks like staring contests and waiting games, brands are rewarding the completion of such tasks with prizes and material appreciation, creating a closer connection between brand and consumer. [More]
Score: 8.5
This Week and V. Hot Top 4 Examples: 8,160 Total Clicks Date Range: May 14 - Sep 14
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Consumers turn to mobile shopping aids to make coupons easier to find
Implications - Seeking a more streamlined method of saving money, consumers are turning to apps and digital assistance for efficiency. Filtering through deals and rewards based on consumer preference, digital shopping aids help consumers find promotions in a more automated manner, transforming a traditionally taxing activity into a more streamlined experience. [More]
Score: 6.6
This Week and Warm Top 4 Examples: 2,572 Total Clicks Date Range: May 14 - Sep 14
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Heightening experiences, consumers turn to multifunctional media sharing
Implications - Enhancing methods of media sharing with greater adaptability, consumers are turning to multifunctional streaming devices. Combining streaming technology with devices made to serve other functions, brands are seeking to integrate media streaming in new and unexpected ways. [More]
Score: 6.4
This Week and Warm Top 4 Examples: 2,077 Total Clicks Date Range: Feb 14 - Sep 14
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Hyper-convenient media streaming means there's never an absence of fun
Implications - At this point in the digital revolution, most consumers are at least passively plugged in to some sort of device at all times. Making this connection more active means creating more omnipresent entertainment through hyper-convenient media streaming. This satiates the consumer desire for constant stimulation, as well as ease of everyday living. [More]
Filed in: Tech
Trend Hunter Custom Research
Score: 6.7
This Week and Mild Top 4 Examples: 15,051 Total Clicks Date Range: Jul 12 - Sep 14
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Seeking a professional aesthetic, consumers turn to custom nail kits and tools
Implications - While DIY manicures are certainly not a new phenomenon, consumers are taking it one step further by using kits and professional products to create a more refined end result. Seeking to emulate what you would receive at high-end salons, consumers are replicating skill sets and techniques traditionally acquired through training, providing sophisticated aesthetics through more accessible, at-home means. [More]
Score: 7.6
This Week and Warm Top 4 Examples: 15,192 Total Clicks Date Range: Dec 13 - Sep 14
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Fan appreciation is taken up a notch with structural methods of expression
Implications - Fan appreciation for franchises both old and new are constantly changing, resulting in bigger and bolder ideas that allow consumers to show off their dedication. Using architecture as a source of expression, individuals are building rooms and houses that are reminiscent of cult movies and TV shows, using grandiose DIY projects to convey pop culture commitment. [More]
Score: 5.4
This Week and Mild Top 4 Examples: 7,510 Total Clicks Date Range: Jun 12 - Sep 14
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Creating a mature aesthetic, soda brands adopt designs reminiscent of alcohol
Implications - Expanding beyond the traditional demographic of young consumers, soda brands are turning to alcohol-inspired packaging to diversify its market audience. Crafting bottles to imitate beer and liquor, beverage brands are using aesthetics associated with adulthood to add sophisticated allure to store-bought drinks, combining nostalgic childhood products with a more mature look. [More]
Score: 6.6
This Week and Warm Top 4 Examples: 6,016 Total Clicks Date Range: Jan 13 - Sep 14
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Vending machines move beyond food to provide more creative services
Implications - Offering instantaneous access to more than mere snacks and meals, retailers are integrating unusual products into vending machines for unexpected allure. Providing access to a wide variety of function-focused products, retailers are using automated machines to enhance consumer accessibility, speaking to a rise in more streamlined marketing approaches. [More]
Score: 7.6
This Week and Hot Top 4 Examples: 7,426 Total Clicks Date Range: Jan 13 - Sep 14
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Consumers turn to public spaces to digitally detach
Implications - Offering a social alternative to digital isolation, retailers are transforming public spaces into anti-internet zones for communal appeal. Seeking to maintain social interaction, consumers are turning to cafes and outdoor areas that block WiFi access and smartphone signals, allowing consumers to detach from online behavior without sacrificing peer-to-peer engagement. [More]
Crowdsourced Consumer Insight
Score: 6.1
This Week and Mild Top 4 Examples: 7,371 Total Clicks Date Range: Aug 13 - Sep 14
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Athletic behavior among retirees is reflected in modern photography
Implications - While growing older is often synonymous with deteriorating health and lack of purpose, a more positive view of aging has encouraged older generations to stay actively involved. Showcasing that health and wellness truly has no bounds, this take on aging lifestyles reflects a generation breaking free of stereotypes, engaging in activities traditionally associated with younger people. [More]
Score: 5.2
This Week and Mild Top 4 Examples: 9,322 Total Clicks Date Range: Dec 12 - Sep 14
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Consumers turn to signal-blocking tech accessories to occasionally detach
Implications - Seeking to find a middle ground between isolation and addictive online tendencies, users are turning to signal-blocking accessories for a temporary detachment. Using specially designed cases and even apps to block out WiFi signals and distractions, consumers are allowing themselves to go off the grid without having to physically part with their beloved tech devices. [More]
Score: 6.7
This Week and Mild Top 4 Examples: 9,330 Total Clicks Date Range: Feb 13 - Sep 14
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Seeking public reaction, artists target consumer emotions for impact
Implications - Moving beyond shock value and anti-establishment sentiment, street artists are using romantic imagery to draw emotion from viewers. Referencing themes like love, artists are using public spaces to send a more heartfelt message to viewers. [More]
Score: 5.6
This Week and Warm Top 4 Examples: 2,721 Total Clicks Date Range: Oct 13 - Sep 14
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Location apps integrate responsive technology to make tracking more streamlined
Implications - Extending beyond traditional mapping services, tracking devices are using technology like iBeacon to monitor and locate items. Integrating responsive features into GPS products and locator apps, brands are providing consumers with tools to help locate eclectic features like eyeglasses and even people, reflecting a more automated approach to everyday routine. [More]
Filed in: TechGadgets
Score: 7.9
This Month and Hot Top 4 Examples: 7,069 Total Clicks Date Range: Jun 14 - Sep 14
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Campaigns turn to beacon technology for targeted reach-out tactics
Implications - Tailoring marketing approaches to be more responsive to consumer needs, brands are turning to technology like iBeacon for customized appeal. Offering apps and online platforms that help locate services or connect with others, retailers are combining the efficiency of location-based technology with a desire to create bonds with buyers, narrowing the technological gap between brand and consumer. [More]