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Score: 5.5
Recent and Mild Top 4 Examples: 1,078 Total Clicks Date Range: Jul 14 - Aug 16
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Hispanic Millennials may be the exception to youth's disinterest in cars
Implications - As Millennials enter adulthood, their brand skepticism and disinterest in ownership carries on to big-ticket purchases, making it difficult to sell cars or homes to them. Hispanic Millennials, however, show different motivations and drivers that point to opportunity within auto. Impacting this group means resonating with their bicultural identity, tapping into this opportunity in an authentic way. [More]
Filed in: Autos
Score: 6.4
This Week and Warm Top 6 Examples: 6,131 Total Clicks Date Range: May 15 - Aug 16
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Sporty aesthetics and athleisure go beyond fashion
Implications - Moving past fashion, the athleisure wave is permeating completely unrelated industries, such as home decor and cuisine. Originating from a backlash of the health wave, athleisure through the lens of fashion refers to the appropriation of activewear by the inactive. The shift from fashion subculture to general design inspiration shows athleisure has crossed into the mainstream, proving the power of a backlash. [More]
Filed in: Art & Design
Score: 5.9
This Week and Mild Top 4 Examples: 2,889 Total Clicks Date Range: Nov 15 - Aug 16
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Consumers get more control over their mobile connection
Implications - For many consumers -- particularly Hispanic consumers in North America -- the cellular device is the main source of Internet access. Maximizing on this, network providers and device manufacturers are giving consumers more control over their connectivity. This speaks to the need for customization and the necessity of integrating consumer behavior into even the most technical of products. [More]
Filed in: Tech
Score: 6.9
This Week and Warm Top 4 Examples: 1,537 Total Clicks Date Range: Aug 15 - Aug 16
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Consumers prioritize the reach of their at-home Internet
Implications - Specifically relevant to large households and offices, issues of limited Wi-Fi and poor connections find a fitting solution in routers specifically equipped with far-reaching capabilities. This prioritization of a seemingly simple feature shows the increased importance of Internet connectivity, and its usefulness beyond social media. [More]
Filed in: Tech
Score: 5.9
This Week and Mild Top 5 Examples: 957 Total Clicks Date Range: Oct 15 - Aug 16
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The ubiquity of connectivity calls for more home-friendly equipment
Implications - As the world shifts to social media as the main form of connectivity, and subscription services in place of cable, at-home connectivity becomes a necessity. This pivot to the mainstream requires some adjustment, such as more attractively designed routers. When it comes to technology, mainstream consumers are less concerned with speed and features, and more concerned with how new technology fits into their current lifestyle. [More]
Score: 6.5
This Week and Warm Top 5 Examples: 838 Total Clicks Date Range: Aug 16 - Aug 16
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Brands market customizable products to students leaving home
Implications - Recognizing that living on college and university campuses is the first the Gen Z and Millennial demographics will be away from home, brands produce personalized products. Encouraging self-expression -- especially for females, customizable products and campaigns for back-to-school allow brands to bond with students and promote their compassion. This shift in marketing techniques highlights the importance of prioritizing a brand's connection to youthful consumers. [More]
Score: 4.9
This Week and Mild Top 6 Examples: 1,792 Total Clicks Date Range: Mar 16 - Aug 16
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Brands create a sense of social community through age-specific ads
Implications - Focusing on the back-to-school season, brands market their products and services using humor and relatable characteristics that appeal to young people. Brands utilize spokespeople and campaign tactics that mirror the lives of modern students, which builds on the preconceived thoughts that Gen Z or Millennials have about a fun, upbeat college lifestyle. This shift in campaigning stresses that brands can create better consumer relations through humanization. [More]
Trend Hunter Services
Score: 7.6
This Week and Warm Top 5 Examples: 5,718 Total Clicks Date Range: Sep 15 - Aug 16
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Female wellness products are created for discrete transportation and storage
Implications - Targeting the Millennial female consumer, brands produce smaller packaging for hygiene and wellness products that are ideal for office jobs or college campus living. By reducing size and adding female-focused packaging aesthetic, brands are able to convey a sympathetic message that reinforces the need for personal care products that are easily stored or concealed. [More]
Score: 7.2
This Week and Warm Top 2 Examples: 547 Total Clicks Date Range: Aug 16 - Aug 16
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Brands entice college students by adding maturity to campaigns
Implications - The Millennial demographic; distraught from being considered childish and immature in the eyes of the aging population, responds well to marketing tactics that provide them with a sense of adulthood -- even in college and university environments. This generation's desire for mature recognition allows brands to focus their efforts on enhancing traditional marketing campaigns and products to feel more grown-up. [More]
Score: 7.7
This Week and Warm Top 6 Examples: 3,461 Total Clicks Date Range: Jul 16 - Aug 16
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Brands spread their reach through innovation inspired by Pokémon Go
Implications - The continued widespread obsession with Pokémon Go has seen increasing applications for businesses seeking relevant ways to engage new consumers and increase social traction, making the gamified app an ideal co-branding platform to diversify innovation based on a concept that is instantly recognizable to consumers around the world. The pervasive reach of the AR anime app annotates a shift in the physical digital divide towards a more streamlined convergence of technology with everyday life, creating an increasingly integrated reality that brands must learn to navigate. [More]