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Score: 8.3
Recent and Hot Top 4 Examples: 12,516 Total Clicks Date Range: Apr 13 - Nov 14
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Customizing online expression, users blog about eclectic daily elements
Implications - Moving beyond the allure of travel and adventure, bloggers are documenting more mundane, everyday elements for mass appeal. Photographing traditionally lackluster features like shoes and mall mannequins, online users are able to express their unique style and humor in a more nuanced manner. Such down-to-earth tactics reflects a shift toward more personal, yet easygoing sources of digital expression. [More]
Score: 6.2
Recent and Mild Top 4 Examples: 7,750 Total Clicks Date Range: Apr 14 - Nov 14
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As consumers crave advanced features, outerwear receives a hi-tech update
Implications - Consumers are constantly on the hunt for the next big innovation, which has pushed tech-focused outerwear to the forefront of the industry. The incorporation of futuristic elements appeals to consumer curiosity and a desire for innovation while continuing to deliver functionality. [More]
Filed in: TechFashion
Score: 9
Recent and V. Hot Top 4 Examples: 66,197 Total Clicks Date Range: Jul 13 - Nov 14
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Style inspiration shifts from celebrities to fictional, on-screen characters
Implications - As pop culture fandom expands, elements found on the big and small screen are being creatively imitated among consumers. Using cult TV and movie characters as a source for style, consumers are seeking to showcase their admiration for pop culture awareness in a more practical, day-to-day manner. Making subtle nods to shows like Doctor Who and Saturday Night Live, consumers are using clever on-screen references to embody cult characters in a visually stimulating manner. [More]
Score: 6.3
Recent and Mild Top 4 Examples: 6,098 Total Clicks Date Range: Jan 14 - Nov 14
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Moving away from risque fashion, celebrities put modest style front and center
Implications - Keeping things simple and laid-back, celebrities, particularly those of a younger and more outspoken demographic, are moving away from revealing fashion designs toward more conservative, homespun looks. Emphasizing the notion that "less is more," modern media icons are redefining how consumers, particularly teens, view beauty. This reflects a shift toward fashion styles that consumers can relate to and easily duplicate. [More]
Score: 7.1
Recent and Warm Top 4 Examples: 7,957 Total Clicks Date Range: Oct 14 - Nov 14
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The desire for multi-functional goods extends to the outerwear market
Implications - As consumer lifestyles demand more versatile products, brands are responding with clothing and gear that reacts to specific activities or climates. The urban consumer is specifically targeted as busy lifestyles lead them to require products that offer durability as well as versatility. [More]
Filed in: Fashion
Trend Hunter Services
Score: 6.7
Recent and Warm Top 4 Examples: 9,458 Total Clicks Date Range: Dec 13 - Nov 14
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To provide further tangibility, predictive technology enters the health sphere
Implications - As a healthy lifestyle continues to be coveted by consumers, the next extension of healthy living is being realized with prediction technology in healthcare. Placing power in the users' hands, this shift towards prediction for prevention decentralizes healthcare further, and empowers everyday consumers to take charge of their own health. [More]
Score: 5.4
Recent and Mild Top 4 Examples: 2,133 Total Clicks Date Range: Jul 13 - Nov 14
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Creating a distinct regional reference, exotic ingredients are added to spirits
Implications - Showcasing an element of regional pride, both consumers and local brands are using exotic ingredients as a means to convey a sense of authenticity. This adds more of a taste experience to alcoholic beverages that takes drinking from a pastime to a more sophisticated hobby, which speaks to a bigger consumer desire for expertise in all aspects of life. [More]
Score: 6.3
This Week and Warm Top 4 Examples: 4,869 Total Clicks Date Range: Jan 14 - Nov 14
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Consumers turn to predictive technology for a wide range of new uses
Implications - Although the traditional route for prediction technology relates to mapping and safety for transportation, we're seeing the technology permeate a number of different verticals. Everything from health to chores is being affected by predictive software, which reinforces a preference for automation. [More]
Filed in: TechScience
Score: 8.5
This Week and Warm Top 4 Examples: 44,419 Total Clicks Date Range: Nov 13 - Nov 14
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Fake fur provides mental and physical comfort in more than just clothing
Implications - Though physical comfort is still important to consumers, the desire for a clear conscience has consumers seeking alternatives to luxurious, but often cruel fur. This ushers in a wave of faux fur that is so pervasive it is penetrating industries beyond fashion. Consumers are wearing their faux fur badge with pride, un-intuitively going against the glamorization of "authenticity" in favor of passive activism. [More]
Filed in: Art & Design
Score: 5.3
This Month and Untested Top 4 Examples: 4,489 Total Clicks Date Range: Oct 14 - Nov 14
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Craving escapism, consumers opt for adventure within their own country
Implications - While the glamorization of international travel rises, consumers -- particularly in the United States -- are looking to domestic options for adventure that are easier on the wallet. This shift towards maximizing local options speaks to a broader preference to break from routine while still maintaining a familiar connection. [More]
Trend Hunter Custom Research
Score: 5.2
This Month and Mild Top 4 Examples: 2,659 Total Clicks Date Range: May 14 - Nov 14
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Mixologists blend beer and wine into recipes for familiarity and variety
Implications - As mixology becomes a more respected and popular industry, mixing drinks with standalone ingredients like wine and beer is gaining momentum. This shift towards combining unusual, added ingredients with more basic ones speaks to an openness to seeing even the most traditional products complicated. [More]
Score: 8
This Month and Hot Top 4 Examples: 7,686 Total Clicks Date Range: Sep 14 - Oct 14
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Consumers flock to services that outsource even rudimentary tasks
Implications - Anything consumers can do to automate an aspect of daily life is being coveted, which is supported by the rise of outsource services for everything from laundry to texting. As work schedules continue to become more hectic, consumers will likely opt for convenience, even at a price, in everyday life. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 9,504 Total Clicks Date Range: May 12 - Oct 14
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Entrepreneurs use social platforms as a base for building businesses
Implications - Fighting against tough economic times, young entrepreneurs are seeking to maximize their skills, particularly in technology, in the business realm. Using platforms such as Instagram and Facebook as a source for both retail and exposure, tech-savvy youths are leveraging their online capabilities to promote their brand in a digital and easily adaptable manner. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 6,635 Total Clicks Date Range: Sep 13 - Oct 14
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As consumers covet unique goods, bizarre personal products rise in popularity
Implications - Consumers are looking to broaden their horizons when it comes to products, which is being acknowledged by brands with obscure cosmetics. This shift towards strange or unappealing products denotes a preference for status over experience for consumers who want to show off originality with their unusual products. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 8,205 Total Clicks Date Range: Dec 13 - Oct 14
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Adult consumers turn to more refined products to celebrate the holidays
Implications - As the holiday market remains an industry that's heavily juvenile, many brands are creating refined products to broaden appeal for adults. This expansion speaks to consumers' nostalgic nature while offering something more appropriate for the grown-up lifestyle, satisfying multiple desires in one shot. [More]
Crowdsourced Consumer Insight
Score: 6.4
This Month and Warm Top 4 Examples: 159,610 Total Clicks Date Range: Jul 13 - Oct 14
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The original purpose of fairy tales is revisited with modern lessons
Implications - For ages, fairy tales were used a device to teach children important lessons; in the modern age, the purpose of the fable persists, but the lesson is completely different. Today's fairy tale is packed with more complex lessons than their predecessors -- this is most famously seen with the retelling of Maleficent serving as a tale of non-romantic love and redemption. This speaks to the complexity of today's already-information-saturated child. [More]
Filed in: Pop Culture
Score: 8
This Month and V. Hot Top 4 Examples: 24,034 Total Clicks Date Range: May 12 - Oct 14
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Promoting personal interests, entrepreneurs create businesses around leisure
Implications - Finding inspiration within personal interests and hobbies, young entrepreneurs are seeking to integrate elements often associated with leisure into their business ventures. Creating start-ups around travel and networking, these ventures are allowing individuals to convert traditionally recreational activities into monetary enterprises. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 10,037 Total Clicks Date Range: Sep 12 - Oct 14
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Car companies partner with well-known celebs to create pop culture appeal
Implications - Seeking to expand market exposure, high-end brands like those in the auto industry are turning to pop culture collaborations for consumer appeal. Joining forces with celebrities and media icons, auto manufacturers are using the fame and recognition of well-known figures to heighten their products with status. This reflects a need for more approachable marketing tactics, particularly when it comes to more exclusive product designs. [More]
Score: 4.3
This Month and Untested Top 4 Examples: 2,855 Total Clicks Date Range: Oct 14 - Oct 14
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Art activities are made more portable to offer kids on-the-go engagement
Implications - Seeking to occupy kids while on-the-go, parents are turning to portable arts and crafts activities for efficiency. Offering products like coloring books and drawing sets that can be easily packed up and carried around, brands are allowing kids to express their artistic side beyond the comforts of their own home. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 5,679 Total Clicks Date Range: Nov 13 - Oct 14
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Toys are heightened with personal photographs for familiar appeal
Implications - When it comes to distractions, particularly for kids, toys can often deter from more meaningful, family-time activities. Adding an element of familiarity to products like coloring books and kids tech devices, brands are integrating personalized photos and customized imagery for sentimental appeal. This speaks to a shift toward more visually customizable forms of play and entertainment. [More]