Unbelievable underwear finds are taking over the bedroom and the boardroom -- and everywhere in between.
A necessity for anyone that disapproves of going commando, a good pair of skivvies is an essential wardrobe staple. While typically not seen by the viewing public, except when engaged in steamy situations, underwear has made a drastic shift from the typical tighty-whitey variety to undergarments that are a bit more fun.
Function is also a key component to the panties and boxers of today, with some skivvies solving common (and embarrassing) problems such as camel toes and beer guts. Various colors and prints have been popping up on underclothing everywhere and bold, bright underoos add a bit of pizzazz to a basic wardrobe piece.
SCORE
6.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 89%
Freshness 8%
