A beer gut is a feature that not all men are proud of, but now that Manx is on the market, men can conceal their unsightly girth just like women do with Spanx.
Manx is an undergarment that men can wear similar to regular underwear, only it reaches all the way up to under a man's pectoral muscles. It sucks everything in so even the flabbiest man will looked toned.
The model in the picture is fairly fit already, so the images don't exactly do the product justice. However, a man with a bit more girth will surely benefit from these unique design.
Implications - Consumers are willing to pay excessive amounts of disposable income to improve their vanity. Corporations looking to entice consumers into buying their wares may consider designing their products in such a way that consumers will look good while using certain items.