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The 'Inside Out' Amica Italy Editorial Turns Things Around

 - Jun 17, 2010   Updated: Jun 9 2011
References: leiweb.it & fashioncopious.typepad
Photographer Christophe Cufos captured model Marlena Szoka sporting flirty bras and underwear as the main attraction of her outfits in the 'Inside Out' Amica Italy editorial. The underwear-as-outerwear looks coincide with bedhead hair and barely-there makeup.

Stylist Pascal Humbert chose to put bras and undies over dresses, skirts and jackets to create a mishmash of lusty lingerie looks. Visible panty lines have never been so fashionable.

Implications - As daring fashion statements are on the rise every day, only the most shocking styles will attract consumers. Shoppers are looking for new ways to stand out among the quickly expanding number of bold styles. Designers could incorporate this element of shock into their styles in order to attract more customers who want to stand out.