The Temptations Irresistible Lingerie campaign centers around the idea of being a strong woman. Instead of deferring to other people, especially men, or putting things off, this ad campaign encourages an assertive attitude that not only gets the job done, but ensures a woman's happiness. At the end of the day, however, it shows that only independent women are able to handle their lingerie selection.
Conceived and executed by South Africa-based ad agency The Jupiter Drawing Room, the Temptations Irresistible Lingerie campaign features bold typographical statements such as "I'm not big on commitment," with the 'not' strategically covered by some underwear. Illustrated by Wayne Troskie, the ads are playful and direct while carrying some very important messages to the fairer sex.