The name Extension Underwear may lead a few insecure individuals into buying these briefs under false pretenses, but I'm sure they'll get over it once they realize popular computer file extensions are plastered on the posterior of these undergarments.
The Extension Underwear comes courtesy of Gizmine and feature such popular file extensions as .zip, .mp3., .log, .php and .exe. I can probably identify a little more than half the extensions mentioned, but I know it'd totally be fun running around in these tight novelty underwear wrapped around my butt.
Implications - Consumers enjoy humorous novelty items because they provide consumers with welcomed diversions from their stressful everyday lives. Corporations may consider using humorous material in their promotional campaigns and products in order to garner empathetic relationships from consumers.
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