Boy-Style Briefs

Model Ashley Smith Sizzles in i-D Magazine

Up-and-coming model Ashley Smith in i-D magazine is giving the fashion crowd something, or better said, someone to talk about. The curvaceous Texan shows off her assets in an editorial that radiates sensuality.

Entitled, 'It's not how big you are, it's how big you play' a male model poses seductively with Ashley Smith in i-D magazine. Will Davidson photographed the spread while Erika Kurihara styled it, making good use of the boy brief-style underwear from Alexander Wang.

Sensual Editorial
Opportunity for disruption: Create innovative ways to showcase sensuality in fashion editorials, appealing to a wider audience.
Male Model Collaboration
Opportunity for disruption: Explore creative partnerships between male and female models to challenge traditional gender norms in fashion photography.
Boy Brief-style Underwear
Opportunity for disruption: Develop new designs and technologies for boy brief-style underwear that enhance comfort and appeal to diverse body types.

Sectors Adopting This

Fashion Photography
Opportunity for disruption: Incorporate diverse models and unconventional styles into fashion photography to push the boundaries of representation.
Fashion Editorial
Opportunity for disruption: Experiment with new concepts and themes in fashion editorials to attract a broader range of readers and challenge traditional beauty standards.
Underwear Fashion
Opportunity for disruption: Integrate inclusive sizing and innovative materials into the design of boy brief-style underwear, catering to a wider customer base.
SCORE
4.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 86%
Freshness 8%