The David Beckham Bodywear Makes its Launch at H&M
John Ibbitson — January 31, 2012 — Fashion
With the David Beckham Bodywear collection now available in H&M stores, the retail giant, known for its low-costing fashionable duds, has decided to release new images and a commercial promoting the line. Shot in the same black and white photography as the label's first release of imagery, this new commercial focuses on the soccer star's best assets: his ability to model a good pair of underwear that is.
Fans of Beckham will certainly appreciate all the close-up shots of the celebrity's...underwear, and will be rushing to H&M stores to get their hands on their very own piece of Beckham after watching this steamy ad. So why not prepare for Super Bowl Sunday the way a fashionisto does, and buy yourself a pair of these sporty, yet sexy skivvies from the David Beckham Bodywear collection?
Fans of Beckham will certainly appreciate all the close-up shots of the celebrity's...underwear, and will be rushing to H&M stores to get their hands on their very own piece of Beckham after watching this steamy ad. So why not prepare for Super Bowl Sunday the way a fashionisto does, and buy yourself a pair of these sporty, yet sexy skivvies from the David Beckham Bodywear collection?
Trend Themes
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Athlete Underwear Campaigns — Athlete-led underwear campaigns will become more popular, focusing on sports performance as well as style.
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Celebrity-endorsed Fashion Lines — Celebrities will continue to partner with fashion brands to release their own clothing and accessories lines.
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Branded Underwear Lines — More clothing retailers will start introducing branded underwear lines for men and women to compete in the underwear market.
Industry Implications
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Sportswear — The sportswear industry can partner with athletes to create performance-based underwear collections.
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Fashion — Fashion brands can collaborate with popular celebrities to create exclusive fashion lines that cater to their followers.
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Retail — Retailers can create their own branded underwear lines to increase revenue and compete in the apparel market.
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