The Seletti Underwear Dryer is Designed to Save Space

 - Jul 2, 2010   Updated: Jul 21 2011
References: conranusa & nymag
The Seletti Underwear Dryer is meant to save city-dwellers space. Made out of wood, this contraption includes 18 clothespins that hang from the drying rack perfect for your itty-bitty panties or bras.

Even more apt for space-saving, the Seletti Underwear dryer is foldable so that you can stash it anywhere with the tiniest bit of room. Another bonus is that you'll save energy and money by drying your skivvies this way.

Implications - With so many different things to complete in a day, modern consumers are looking for products that offer convenience. Items that allow for greater efficiency are appealing to those who want to complete their tasks in a more timely manner. Companies trying to increase their appeal could focus on this.