Pop-up retail is a great way for retailers to get their products and their underlying message across. The advantage of pop-up retail is the ability to interact and sell in different places, and access shopper demographics that may not always show up to regular brick-and-mortar locations.
The literal popping up of such retail spaces does a great job attracting attention due to the element of surprise and novelty. Moreover, people who may be intimidated walking into a brick-and-mortar store -- because they may fear being pressured to buy something -- can easily wander up to pop-up retail spaces and survey the offerings.
Ultimately, pop-up retail is a great way to generate buzz at very minimal expense. The low cost of pop-up retail also allows for experimentation and testing, which can lead to useful insights going forward.
31 Pop-Up Retail Projects
More Stats +/-
Branded Experiential Pop-Up Bars
Race-Ready Runners Pop-Ups
Glamorous Beauty Pop-Ups
Vibrant Pop-Up Vodka Bars
Social Shopping Pop-Ups
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.