April saw a lot of hilarious pranks in the travel industry and this sense of playfulness and creativity can still be seen throughout the top May 2015 travel trends. With the energy and life of spring in the air, this should come as no surprise. Consumers are gearing up for their summer trips and companies are gearing up to surpass their expectations.
Some have gone above and beyond the call of duty in these top May 2015 travel trends. While one airline decided to glamorize the traditional in-flight safety instructions, another decided to create a one-of-a-kind publicity stunt campaign that involved augmented reality and the power of the brain. 49 people walked away with tickets to the dream destination through it.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 76%
Freshness 8%
