The August 2018 shoe trends spread across a wide range of styles and functional properties. In the midst of the summer season, there are a series of silhouettes that include those designed for outdoor treks, as well as sandals, sneakers, and more.
An example of this month's innovative shoes is Ecoalf's Shao sneakers constructed from ocean plastic and algae. These are environmentally friendly using recycled waste gathered from the Mediterranean Sea. The waste is then processed to become yarn to create its uppers, whereas the algae goes through a process to become a flexible foam outsole.
Another progressive example is PUMA's Game Pack full of sneakers that channel nostalgic gaming elements. The models boast design influences from old-school arcade games including coding graphics and pixelated accenting details that occur then there are glitching issues.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
