Nike's Air Max 270 Futura model has long been a popular model among fans of classic silhouettes, with the sneaker even referred to as a "dad shoe" by HYPEBEAST.
The latest iteration of the model features a 'Dark Stucco/Newsprint' colorway, which combines multiple shades of white and gray with a bright hue of burnt orange. The pops of orange give the sneakers a bold finish, while the neutral tones of white and gray work to subdue it, making it wearable enough for day-to-day ensembles. Finishing off the Air Max 270 Futura model is a transparent midsole, which is then outfitted with a matching orange outsole.
The sneakers are available from Nike and a number of participating retailers for $140 USD.
Why This Trend Is Growing
- Neutral with Pop of Color
- The combination of neutral tones with a bold pop of color creates an opportunity for disruptive innovation in the fashion industry.
- Dad Shoe Trend
- The popularity of 'dad shoes' presents a trend for disruptive innovation in the athletic footwear industry.
- Transparent Sneaker Soles
- The use of transparent soles in sneakers presents a trend for disruptive innovation in the footwear industry.
Industries Being Reshaped
- Fashion
- The combination of neutral tones with a bold pop of color creates an opportunity for disruptive innovation in the fashion industry.
- Athletic Footwear
- The popularity of 'dad shoes' presents a trend for disruptive innovation in the athletic footwear industry.
- Footwear
- The use of transparent soles in sneakers presents a trend for disruptive innovation in the footwear industry.
