Footwear label New Balance drops two new tonal makeovers of its iconic 990v4 sneakers for the Summer 2018 season. The new colors are the 'Moroccan blue' and the 'mineral sage' -- both of which boast hues of blue-green. The mineral sage version completely covers the sneakers' uppers with the tonal blue whereas the Moroccan Blue iteration is decorated with some black accents.
The sneakers are constructed from high-quality pig suede materials blended with mesh fabrics. It sits on top of an ENCAP rubber sole unit with branding details of the signature 'N' logo found on the side panels. Additional branding accents are found on the tongue that read "Made in the USA" and "990v4." The two new versions of the timeless piece will drop in time for the ending of summer for the price of $175 USD for the Mineral Sage sneaker and $185 USD for the Moroccan Blue sneaker.
Why This Trend Is Growing
- Tonal Pig Suede Shoes
- The use of pig suede in footwear design creates opportunities for sustainable, eco-friendly fashion innovation.
- Summer 2018 Sneaker Releases
- The release of new tonal-colored sneakers in limited editions creates opportunities for dynamic marketing campaigns and experimental branding strategies.
- ENCAP Rubber Sole Technology
- The integration of ENCAP rubber sole technology in footwear design creates opportunities for comfortable yet high-performance footwear innovation.
Industries Being Reshaped
- Fashion
- The fashion industry can leverage tonal-colored sneakers to expand their sustainable fashion product lines and create new revenue streams.
- Sportswear
- Sportswear industry players can leverage ENCAP rubber sole technology to create high-performance footwear for athletes and casual sports enthusiasts alike.
- Marketing and Advertising
- Marketing and advertising firms can use limited edition releases of tonal-colored sneakers as part of experimental branding strategies and dynamic marketing campaigns for various industries.
