The upcoming Nike release is so limited that footwear retailer Kicks Store hosts a sneaker raffle just to give individuals “a decent chance to buy the shoes.” The high tops boast a well-curated casual aesthetic with a predominantly grey upper that features vibrant hits of blue. Warsaw-based Kick Store opens the registration for the sneaker raffle until July 10th. Participants who win the opportunity to purchase the Nike Kobe 1 Protro MLPS will be notified by e-mail the following day. In addition, the retailer is giving away a pair for free to one lucky individual.
The necessity for an online sneaker raffle for the opportunity to purchase footwear speaks volumes not only of Nike’s expertise and status as a label but also of the importance and communal growth within sneaker culture.