A new women's Satin Blazer Mid Nike was recently introduced by the popular sportswear brand, with the sneakers boasting a statement-worthy 'Red Crush' colorway.
With the sneakers outfitted in a sleek satin material, they have a luxurious aesthetic that enables them to elevate any ensemble that they're paired with. As the sneakers take inspiration from vintage varsity sport jackets, they have a few unconventional additions, such as the terry cloth tongues that feature red-framed box logos that include embroidered branding inside. On the backs of the heels, a striped pattern is also included, representing the accents that normally decorate the sleeves and collars of varsity jackets.
The sneakers are currently available from Nike's online store and from its in-store locations for $100 USD a pair.
Key Themes Behind This Trend
- Satin Sneakers
- Disruptive innovation opportunity: Explore the use of satin material in other footwear styles to create a luxurious aesthetic.
- Varsity Jacket-inspired Design
- Disruptive innovation opportunity: Apply the design elements of varsity jackets to other fashion items, such as clothing and accessories.
- Statement-worthy Colorways
- Disruptive innovation opportunity: Experiment with bold color combinations to create eye-catching products that stand out in the market.
Where This Applies
- Sportswear
- Disruptive innovation opportunity: Combine athletic wear with luxury materials to create high-end sportswear products.
- Footwear
- Disruptive innovation opportunity: Introduce unique design elements inspired by different fashion trends into the footwear industry.
- Fashion Retail
- Disruptive innovation opportunity: Offer exclusive colorways and limited edition products to attract fashion-forward consumers.
