Sleek Zipper-Enclosed Shoes

Converse Japan Introduces the All-Star 100 Center Zip Slip-On

Footwear label Converse Japan drops another captivating makeover of the label's classic silhouette with its new All-Star 100 Center Zip Slip-On shoes. The casual footwear model boasts a zipper enclosure system in place of its laces. The new launch highlights monochromatic hues of sleek black or white colorway options -- each one features its respective zippers tones as well. The silhouette is elevated with elastic gore incorporated on both sides of the tongue. This allows the casual show to have more accessibility as the wearer can slip the piece on like a Slip-On silhouette.

Additionally, the canvas sneakers have minimalist accents, with respective tonal midsoles and toecaps constructed from rubber. There are touches of branding details seen through a blue 'All-Star' found on the black license plate tag at the heel and the outsoles.

Zipper-enclosed Shoes
There is an opportunity to explore and innovate on other footwear silhouettes with zipper-enclosed systems, beyond the classic shoe lace.
Monochromatic Hues
There is an opportunity to create new collections of products with monochromatic hues of sleek black or white colorway options.
Elastic Gore Incorporated
There is an opportunity to explore and incorporate elastic gore for more accessible footwear silhouettes.

Where This Applies

Fashion Retail
The fashion retail industry can innovate on footwear and clothing to use always more zipper-enclosed systems in various items and launching collections with monochromatic hues.
Rubber Manufacturing
The rubber manufacturing industry can work on creating new technology or textures that can be used for constructing midsole, toe caps that would match the newest sleek designs of footwear.
Sports Brands
Sports brands can further investigate how to incorporate elastic gore to improve accessibility and wearability of footwear products for their customers.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 46%
Freshness 8%

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