With spring showers upon us, it seems appropriate to revisit umbrellavations, that is, innovations inspired by the concept of the element-shielding umbrella.
Since Trend Hunter’s Ayman last featured Umbrellavations, we’ve seen umbrella hats, inflatable clouds, umbrellas in wine bottles, illuminated LED umbrellas and much more!
Be it to protect oneself from sun or rain, to make a fashion statement or keep you entertained, this cluster will have at least one umbrellavation to strike your fancy.
SCORE
4.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 83%
Activity 45%
Freshness 8%
