Guy de Jean for Jean Paul Gaultier, is having a ball designing extravagant umbrellas to represent various sexy women's outfits. From the sexy lingerie model to the inside out design, these water shedders are sure to turn heads - as well as keep you dry. These are not parasols, BTW: parasols are meant to keep the sun off, umbrellas are for those who MUST walk in the rain.
Implications - For many individuals within Western culture, self expression is top priority. Countless products exist in mundane or standard forms; however, companies that are able to transform such products into means through which consumers can express themselves will see very large returns.