Brands enhance sensory experiences through abstract packaging materials
Implications - Heightening consumer experiences, brands are adding unique textures to their packaging for sensory enticement. Using diverse fabrics and cut-out shapes to add dimension to store-bought goods, these packaging designs help add intrigue to ordinary products.
Trend Themes
-
Sensory Branding — Brands are adding unique textures to their packaging for sensory enticement, creating opportunities for designers to innovate on the tactile aspect of packaging design
-
Abstract Packaging Design — Designers are using diverse fabrics and cut-out shapes to add dimension to store-bought goods, creating opportunities for brands to differentiate themselves through packaging design
-
Texture-based Branding — Texture-focused branding is becoming increasing popular, as designers use patterns and shapes to create memorable and easily distinguishable packaging
Industry Implications
-
Packaging Design — The rise in abstract and texture-based packaging design presents an opportunity for designers and businesses to innovate and differentiate themselves in a crowded market
-
Food and Beverage — Texture-based and sensory branding is particularly relevant to the food and beverage industry where brands are looking to entice customers with unique, memorable packaging and product experiences
-
Beauty and Skincare — Texture-based branding and sensory packaging is increasingly relevant to the beauty and skincare industry, as brands look to create luxurious product experiences through packaging and design innovation
