Category
Lifestyle
Assisted Choices
Trend cluster
Category
Refuel
Refreshment
Business travelers choose natural methods to combat jet lag.
2.5
Trend score
Trend
What is the Refuel Refreshment trend?
Refuel Refreshment: As busy consumers seek to function as efficiently as possible from a wellness perspective, many are opting for fatigue-fighting health beverages that promise alertness. Often premiumized products designed for the jet-setting business person, such beverages serve as a natural alternatives to conventional energy drinks, which are detrimental to the body's natural functioning. Products marketed towards specific problems, such as jet lag, not only suggest that consumers are willing to pay premium price for targeted solutions, but also that they will sooner adapt diet than compromise lifestyle choices.
Trend themes
Themes within the Refuel Refreshment trend
Three behaviours holding the trend together01
Natural energy beverages
As busy consumers seek to function as efficiently as possible from a wellness perspective, many are opting for fatigue-fighting health beverages that promise alertness.
02
Targeted solutions market
Products marketed towards specific problems, such as jet lag, suggest that consumers are willing to pay premium price for targeted solutions.
03
All-natural hydration
Hydrating beverages using natural ingredients and electrolytes are becoming more popular among health-conscious consumers.
Industry implications
What the Refuel Refreshment trend means for industry
Where the trend changes the playbookFor
Beverage industry
The beverage industry has great opportunities for creating natural, targeted solutions for consumers seeking health-boosting drinks.
For
Travel and hospitality industry
Travel fatigue and jet lag presents an opportunity for the travel and hospitality industry to provide targeted solutions to their customers and guests.
For
Health and wellness industry
The health and wellness industry can take advantage of the trend towards natural, targeted solutions to provide fatigue-fighting beverages and supplements.
Workshop question
What is your brand doing to promote a health-positive lifestyle for your consumers?
Trend signals
Trend signals for Refuel Refreshment
Trend score 2.5 out of 10, from popularity 32%, activity 35%, freshness 8%.
Popularity32%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Refuel Refreshment trend
5 featured examples from Jul 17, 2015 to Feb 10, 2016CategoryLifestyle
Hydrating All-Natural Beverages
'Recovery Water' Refreshes While Reducing Muscle Damage & Fatigue
The beverage industry has the potential to create and market all-natural hydrating beverages that provide additional health benefits.
CategoryLifestyle
Fatigue-Combating Juice Cleanses
The Calm Liquid Diets by Plenish Relieves the Body of Tiredness
Health and wellness industry can capitalize on the trend by offering specialized juice cleanse products aimed at relieving fatigue and promoting well-being.
CategoryLifestyle
Jet Lag-Curing Drinks
1Above's Drinks Supply Inflight Hydration to Avoid Jet Lag
The industry can explore new opportunities by incorporating jet lag-curing drinks and supplements into their in-flight services or travel packages.
CategoryLifestyle
Therapeutic Travel Teas
TEALEAVES' 'Jetlag Therapy Kit' Leaves Travelers Feeling Refreshed
The wellness travel industry can explore incorporating therapeutic teas into their offerings to support travelers' well-being.
CategoryLifestyle
Coffee-Infused Coconut Waters
This Coconut Water Beverage Contains a Caffeinated Kick
Disruption opportunities in the beverage industry by exploring innovative combinations of ingredients to create unique and functional drinks.
