'Loco Coco' recently launched a Kickstarter campaign for a coconut water beverage that is infused with cold brew coffee. Packaged in a convenient grab-and-go bottle, this drink is a refreshing way to get your daily caffeine fix.
Loco Coco combines the vitamins, minerals and electrolytes found in coconut water, with the caffeinated kick of cold brew coffee. The unique combination provides the same amount of caffeine as a cup of coffee, without the fat, acid and preservatives found in many other pre-packaged coffee beverages. The coconut water beverage is naturally sweetened with cane sugar and contains no artificial flavors or preservatives.
While a cup of coffee is certainly energizing, the addition of coconut water makes this drink ideal for restoring fatigue, dehydration and weakness. Loco Coco is therefore a great way to restore electrolytes, without sacrificing your daily cup of coffee.
Why This Trend Is Growing
- Coconut Water
- Opportunity for creating innovative coconut water beverages that cater to different consumer preferences and needs.
- Cold Brew Coffee
- Potential for developing unique coffee-infused products that offer convenience and alternative caffeine options.
- Grab-and-go Packaging
- Growing demand for on-the-go packaging solutions that provide convenience and portability for busy consumers.
Industries Being Reshaped
- Beverage
- Disruption opportunities in the beverage industry by exploring innovative combinations of ingredients to create unique and functional drinks.
- Health and Wellness
- Potential for incorporating health-conscious ingredients like coconut water into products that promote well-being and hydration.
- Coffee
- Opportunity to tap into the expanding coffee market by offering coffee-infused products with added benefits and flavor profiles.
