As social media popularity becomes an asset, education around it increases
Implications - The opportunities for online influencers are immense in the digital age, which is why education around digital literacy and tools to help perfect personal brand are more readily available. This speaks to a shift in the relevance of social media from a fun pastime to an asset for employment and beyond.
Workshop Question - Is there a way that your brand could contribute to social media/digital education?
Trend Themes
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Digital Literacy Campaigns — Opportunity for businesses to provide digital literacy courses in partnership with organizations to help individuals that require digital skills for jobs.
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Follower-donating Campaigns — Businesses can create social charity campaigns to increase awareness and social currency by accepting followers as an alternative form of donation.
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Instagram Analytics Platforms — Opportunity for businesses and brands to optimize their social media presence by analyzing their Instagram data on analytics platforms.
Industry Implications
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Nonprofit — Nonprofit organizations can offer digital literacy programs for individuals seeking better tech skills to compete for middle-skill jobs.
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Advertising and Marketing — Ad agencies and PR firms can offer social media optimization services for businesses and brands to improve their social media presence.
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Education — Educational institutions can teach students how to code using social media as a hook to increase their representation in the tech industry.
6 Featured, 53 Examples:
153,141 Total Clicks
Date Range:
Jun 15 — May 17
Trending:
Mild
Consumer Insight Topics:
