Category
Business
Autumn Teasers
Trend cluster
Category
Participatory
Discount
Retailers exchange discounts for action-oriented involvement.
4.8
Trend score
Trend
What is the Participatory Discount trend?
Participatory Discount: Seeking to get consumers more actively involved, brands are offering discounts and rewards based on participatory involvement. Requiring individuals to fulfill tasks, these action-based loyalty techniques help prevent complacency, using activities and interactive experiences to incite a greater connection with consumers.
Trend themes
Themes within the Participatory Discount trend
Three behaviours holding the trend together01
Action-Based Loyalty Programs
Consumers are being rewarded for their actions, rather than only for their purchases, creating opportunities for retailers to engage with consumers in new ways.
02
Participatory Environmental Programs
Consumers are incentivized to participate in environmental initiatives, creating opportunities for retailers to provide products and services that promote environmental sustainability.
03
Health Rewards and Incentives
Businesses are offering incentives to reward people who engage in healthy activities or make healthy choices, creating opportunities for retailers to promote health and wellness products.
Industry implications
What the Participatory Discount trend means for industry
Where the trend changes the playbookFor
Retail
Retailers are using action-based loyalty programs to build stronger relationships with consumers and promote customer engagement.
For
Food and Beverage
Restaurants and grocery stores are incentivizing healthy choices and environmental sustainability, creating opportunities for businesses to promote healthy and eco-friendly options.
For
Healthcare and Insurance
Insurance companies and healthcare providers are offering rewards and incentives for healthy behavior, creating opportunities for businesses to promote health and wellness products and services.
Trend signals
Trend signals for Participatory Discount
Trend score 4.8 out of 10, from popularity 79%, activity 57%, freshness 8%.
Popularity79%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Participatory Discount trend
5 featured examples from Oct 14, 2013 to Oct 9, 2015CategoryLifestyle
Health Food Shopping Rewards
This Insurance Policy Offers Monetary Healthy Eating Incentives
The health insurance industry can develop innovative policies and incentives to encourage healthy eating and reduce premiums.
CategoryMarketing
Action-Based Loyalty Apps
Juengo's Customer Rewards Come from Deeds Rather Than Product Purchases
The retail industry can benefit from implementing similar action-based loyalty programs to increase customer loyalty and retention.
CategoryBusiness
Impression Rewarding Restaurants
Not A Burger Stand Offers Discounts to People Doing Impressions
Restaurants in the industry can explore the potential of impression marketing as a way to attract new customers and create unique dining experiences.
CategoryMarketing
Rewarding Activity Trackers
This Retail Chain Rewards Healthy Habits with Store Discounts
Retailers can leverage activity trackers to boost customer engagement and promote healthier choices while providing incentives.
CategoryLifestyle
Food Waste Discounts
Diners Exchange Food Waste for Reduced Restaurant Rates
With pioneering restaurant programs offering discounted meals in exchange for food waste, other restaurants can follow the trend in order to reduce waste-related costs.
