Los Angeles restaurant Not A Burger Stand offers discounts to people who order in the voice of a specified character. From Frozen's Olaf to Game of Throne's Little Finger, talented impressionists often receive 10% off. There is usually an added incentive related to the character as well. For example, patrons who order with a Dobby impression get 10% off, but showing your Hogwarts acceptance letter means it's free.
This creative initiative is likely to attract new customers as the signs advertising the pop culture character of the day sits outside. Given Not A Burger Stand is located in LA, there is no shortage of people who specialize in voice work either. The family style restaurant is also likely to appeal to young kids familiar with the characters.
What's Driving This Trend
- Impression Marketing
- Not A Burger Stand's clever use of impression marketing to reward customers who order in the voice of a specified character attracts new customers and creates a unique dining experience.
- Pop Culture Incentives
- The use of pop culture characters as incentives in restaurants like Not A Burger Stand creates fun and appealing experiences for customers.
- Localization and Personalization
- Not A Burger Stand's use of impression rewards reflects a growing trend in the industry towards personalization and localization of dining experiences.
Who This Affects Most
- Restaurant Industry
- Restaurants in the industry can explore the potential of impression marketing as a way to attract new customers and create unique dining experiences.
- Entertainment Industry
- The entertainment industry can partner with restaurants to create character-themed experiences, enticing loyal fans to try out new or niche eateries.
- Marketing Industry
- The marketing industry can provide creative solutions to restaurants to attract customers through unique and innovative campaigns, catering to specific audiences.
