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Nominal Extravagance

Hotels revamp seemingly unimportant features to heighten consumer experiences

Implications - As tourist destinations struggle to stay ahead of competitors, a desire for experiential allure prompts hotels to enhance nominal, everyday tasks with more sophisticated appeal. Transforming traditionally un-noteworthy features like transport services and concierge check-ins into more thrilling experiences, hotels are able to provide distinctive experiential activities through more minimal, yet equally engaging travel features.
SCORE 2.2
Popularity
Activity
Freshness
Megatrends
Patterns
450,690 Total Clicks
Aug 13 - May 14
Untested
WorldHip HotelsTravel
Featured Examples
Robot-Operated Accomodations - This Sci-fi Hotel is Run Mostly by Machines
SCORE 4.1
Average 4,081 Clicks Pub: Nov 21, 13
Robot-Operated Accomodations
This Sci-fi Hotel is Run Mostly by Machines
This sci-fi hotel is called the ‘Pengheng Space Capsules Hotel’ and is located in Shenzhen, China. When you come to the entrance of this futuristic hotel, you’ll immediately... [More]
Virtual Hotel Concierges - Hotel Indigo's Neighborhood Guide Provides Expert Recommendations
SCORE 3.4
Mild 1,307 Clicks Pub: Mar 6, 14
Virtual Hotel Concierges
Hotel Indigo's Neighborhood Guide Provides Expert Recommendations
The ‘Neighborhood Guide’ by Hotel Indigo is like a virtual concierge service that’s being introduced by the InterContinental Hotels Group. The interactive guide is curated by... [More]
Complimentary Smartphone Services - Hyatt Regency Tsim Sha Tsui Provides Guests with a Free Phone
SCORE 2.5
Untested 662 Clicks Pub: May 2, 14
Complimentary Smartphone Services
Hyatt Regency Tsim Sha Tsui Provides Guests with a Free Phone
Access to maps, Wi-Fi and apps to tell you all the best local spots makes a phone a traveller’s best friend, but if you’re going to be staying at the Hyatt Regency Tsim Sha Tsui in Hong... [More]
Exclusive Hotel-Edition Vehicles - Smart Car and Mercedes-Benz Made a Car Just for the Ushuaïa
SCORE 0.6
Untested 1,218 Clicks Pub: Aug 22, 13
Exclusive Hotel-Edition Vehicles
Smart Car and Mercedes-Benz Made a Car Just for the Ushuaïa
The Ushuaïa Ibiza Beach Hotel is featuring a Smart Car and Mercedes-Benz partnership, with compact Smart Cars cars exclusively designed for this Spanish hotel. Hotel patrons are able to rent the... [More]
Airport Dog-Sled Taxi Services - This Norwegian Hotel Introduced an Airport Taxi Service with Dogs
SCORE 0.6
Untested 540 Clicks Pub: Feb 5, 14
Airport Dog-Sled Taxi Services
This Norwegian Hotel Introduced an Airport Taxi Service with Dogs
The Kirkenes Snow Hotel has incorporated the world’s first dog-sled taxi service. Norway has come up with the coolest way to get to and from the airport. The taxi service launched this week and it... [More]
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