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Nominal Extravagance

Hotels revamp seemingly unimportant features to heighten consumer experiences

Implications - As tourist destinations struggle to stay ahead of competitors, a desire for experiential allure prompts hotels to enhance nominal, everyday tasks with more sophisticated appeal. Transforming traditionally un-noteworthy features like transport services and concierge check-ins into more thrilling experiences, hotels are able to provide distinctive experiential activities through more minimal, yet equally engaging travel features.
2.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
482,606 Total Clicks
Date Range:
Aug 13 — May 14
Trending:
Untested
Consumer Insight Topics:

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