Category
World
Layered Getaways
Trend cluster
Category
Nominal
Extravagance
Hotels revamp seemingly unimportant features to heighten consumer experiences.
2.1
Trend score
Trend
What is the Nominal Extravagance trend?
Nominal Extravagance: As tourist destinations struggle to stay ahead of competitors, a desire for experiential allure prompts hotels to enhance nominal, everyday tasks with more sophisticated appeal. Transforming traditionally un-noteworthy features like transport services and concierge check-ins into more thrilling experiences, hotels are able to provide distinctive experiential activities through more minimal, yet equally engaging travel features.
Trend themes
Themes within the Nominal Extravagance trend
Three behaviours holding the trend together01
Experiential Enhancement
Hotels are enhancing nominal, everyday tasks with more sophisticated appeal to heighten guest experiences.
02
Robotic Assistance
Hotels are incorporating robotics into their service offerings to enhance efficiency and create unique guest experiences.
03
Digital Concierge
Hotels are utilizing digital platforms to provide guests with personalized, interactive recommendations and services.
Industry implications
What the Nominal Extravagance trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry can leverage experiential enhancement, robotic assistance, and digital concierge innovations to enhance the guest experience and stay competitive.
For
Transportation
Companies in the transportation industry can partner with hotels to offer exclusive vehicle services and create unique travel experiences.
For
Technology
The technology industry can create and provide innovative solutions such as robotic and digital concierge services to help hotels enhance their offerings and create more efficient operations.
Trend signals
Trend signals for Nominal Extravagance
Trend score 2.1 out of 10, from popularity 31%, activity 25%, freshness 8%.
Popularity31%
Activity25%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Nominal Extravagance trend
5 featured examples from Aug 23, 2013 to May 2, 2014CategoryArt & Design
Robot-Operated Accomodations
This Sci-fi Hotel is Run Mostly by Machines
The hospitality industry can explore how to incorporate robotic technology to streamline operations and enhance guest experiences.
CategoryWorld
Virtual Hotel Concierges
Hotel Indigo's Neighborhood Guide Provides Expert Recommendations
The hospitality industry can benefit from implementing virtual concierge services to enhance guest experiences and improve operational efficiency.
CategoryWorld
Complimentary Smartphone Services
Hyatt Regency Tsim Sha Tsui Provides Guests with a Free Phone
The complimentary smartphone service offered by Hyatt Regency Tsim Sha Tsui showcases how the hospitality industry can leverage technology to improve guest satisfaction and differ…
CategoryAutos
Exclusive Hotel-Edition Vehicles
Smart Car and Mercedes-Benz Made a Car Just for the Ushuaïa
Partnering with car manufacturers to create unique and branded vehicles for rent or purchase: disruptive innovation opportunity for the hotel and hospitality industry.
CategoryWorld
Airport Dog-Sled Taxi Services
This Norwegian Hotel Introduced an Airport Taxi Service with Dogs
Dog-sled transportation can be incorporated for tourism services as an eco-friendly and unique mode of transportation for sightseeing and exploration.
