Designers create or enhance spaces to produce "micro-climates"
Trend - Designers creating micro-climate infrastructure, whether in the form of contained structures or in added features to existing structures, are aiming to promote eco-friendly construction and living. These spaces set a precedent for how the future of design can coincide with solutions to climate change.
Insight - As the personal and global impacts of climate change become more known to consumers, they're seeking out ways to learn more about solutions to the problem. With Millennial and Gen Z consumers being particularly drawn to experience-based branded experiences, designers that prioritize experience while shining a light on climate change are most appealing to these demographics.
Insight - As the personal and global impacts of climate change become more known to consumers, they're seeking out ways to learn more about solutions to the problem. With Millennial and Gen Z consumers being particularly drawn to experience-based branded experiences, designers that prioritize experience while shining a light on climate change are most appealing to these demographics.
Workshop Question - How could your brand create micro-climates within its workplace?
Trend Themes
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Eco-friendly Design Solutions — Designers creating micro-climate infrastructure promote eco-friendly construction and living, setting a precedent for how the future of design coincides with solutions to climate change.
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Experience-driven Branding — Designers that prioritize experience while shedding light on climate change are most appealing to millennials and Gen Z consumers.
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Functional and Sustainable Architecture — Functional solutions to urban problems with street tiles, venturing into sustainable architecture and closed-loop climate systems are trending, and offer opportunities for innovation in the architecture and construction industries.
Industry Implications
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Architecture — Trends in eco-friendly, experience-driven, functional and sustainable architecture offer opportunities for innovation in the industry.
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Construction — The trend towards eco-friendly and sustainable design solutions has led to opportunities for innovation in construction and building materials.
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Retail — The use of microclimates to create experience-driven branding opportunities has led to innovation in the retail industry.
6 Featured, 53 Examples:
372,183 Total Clicks
Date Range:
Jan 18 — Feb 20
Trending:
Hot
Consumer Insight Topics:
