Category
World
Intentional Retreats
Trend cluster
Category
Lowbrowism
The downmarket takes a prestigious turn towards higher-end style.
5.8
Trend score
What's Happening
What is the Lowbrowism trend?
Lowbrowism: Lowbrow culture has crept into the mainstream, by infiltrating itself among higher status fashions and pop culture. Typically, trends for the “uncultured,” like mullets and plaid, were exclusively for the downmarket, but lowbrowism has now taken over even the most prestigious sectors. Simply put, the lowbrow is this year’s hipster.
Evidence
Examples of the Lowbrowism trend
CategoryNaughty
Bra-Only Baseball Outfits
The Lady Gaga Mets Game Get-Up is Outrageous
Disruptive innovation opportunity: Push the boundaries of fashion by creating unconventional and attention-grabbing clothing items.
CategoryFashion
Hot Tomboys
Daria Werbowy is Both Casual and Coquettish in the Dossier Spring 2010 Issue
Disruptive innovation opportunity: Transform the fashion retail industry by offering a curated selection of anti-chic and tomboy fashion, catering to a growing customer base seeki…
CategoryFashion
Rebellious Oversized Tees
Coco de Coeur Tees Say it All, So You Don't Have To
Fashion companies can focus on creating rebellious clothing lines for the alternative culture and understanding their values and tastes.
CategoryPop Culture
Mystifying Sorceress Shoots 
Lee Hye Jung Resembles a Modern Witch in Vogue Korea May 2010
Disruptive innovation opportunity: Creating a platform that connects emerging fashion designers with global consumers, showcasing diverse and unique styles.
CategoryPop Culture
Trashy Transformations
Alyssa Milano is Transformed into a Jersey Shore Guidette
Disruptive innovation opportunity: Developing interactive platforms that allow fans to create their own TV show-inspired makeovers and share them on social media.
CategoryFashion
Back Alley Hip Hop Fashion
The Rocksmith 2010 Summer Line Offers a Look for Any Personality
Fashion brands can take inspiration from Rocksmith's 2010 Summer Line to create eclectic collections to cater to a wider audience
CategoryFashion
Mullet Fashiontography
Vogue Paris March 2010 is Living Dangerous in ‘En Permission'
Retooling marketing strategies and product lines for fashion and apparel companies that incorporate elements of noir fantasy or the mullet hairstyle.
CategoryPop Culture
Plaid-Loving Blogs
'F*ck Yeah Boys in Plaid!' Collects Tartan-Clad Hipsters for You to Ogle
Opportunity for fashion brands to capitalize on the growing popularity of plaid in men's fashion.
CategoryArt & Design
Remodeled "Roach Motels"
The Motel 6 Redesign Lends Some Elegance to the Lowbrow Bunker
The hospitality industry can adopt and adapt Scandinavian design principles to create visually appealing and affordable accommodations.
CategoryUnique
Hockey Mullet T-Shirts
The Patrick Kane 'Mullet Mania' Tee Gets Fans Excited
Sporting goods stores can capitalize on the hype of fan apparel by offering unique and exclusive designs
CategoryNaughty
Trashy Novel Baubles
The Naughty Bits are Brooches With Your Favorite Romance Book Lines
The fashion and accessories industry can tap into the growing demand for eco-friendly and novel-inspired products.
CategoryPop Culture
Mullet Manscaping Ads
The New Fusion ProGlide Ad From Gillette is All Laughs
Opportunity for advertising agencies to develop creative and humorous campaigns for brands.
Trend themes
Themes within the Lowbrowism trend
Three behaviours holding the trend together01
Lowbrow Culture Goes Mainstream
The infiltration of lowbrow culture into mainstream pop culture, fashion, and media, has resulted in a trend of combining high-end style with traditionally uncultured trends.
02
Rebellious Fashion Statements
The trend of incorporating offensive language, trashy novel quotes and edgy punk-inspired art into fashion provides an opportunity for businesses catering to rebellious demographics.
03
Retro Fashion Revival
The revival of retro fashion trends, such as mullet haircuts and 80s-inspired styles, presents an opportunity for designers and marketplaces targeting vintage or nostalgic audiences.
Industry implications
What the Lowbrowism trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
The fashion and apparel industry can capitalize on the trend of incorporating lowbrow and rebellious elements into high-end style and retro fashion trends.
For
Hospitality and Tourism
The hospitality and tourism industry can benefit from the incorporation of stylish design elements into budget accommodation options, appealing to tourists with a taste for affordable, yet fashionable travel options.
For
Entertainment and Media
The entertainment and media industries can adapt to the trend of lowbrow culture going mainstream by incorporating traditionally uncultured trends into high-end productions or media experiences.
Trend signals
Trend signals for Lowbrowism
Trend score 5.8 out of 10, from popularity 76%, activity 90%, freshness 8%.
Popularity76%
Activity90%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
