The Motel 6 redesign is probably the most shocking thing to come across my screen in a long time. The reason it is so shocking is because it doesn't look that bad--in fact, it looks stylish.
Taking their inspiration from the Scandinavian style of design (hello, IKEA!), the Motel 6 redesign in Santa Barbara was executed by London design firm Priestmangoode. This redesign proves that even though you are on a budget, you don't have to skimp on style when you travel.
Key Themes Behind This Trend
- Scandinavian-inspired Hospitality
- There is a growing trend of incorporating Scandinavian design elements in the hospitality industry, creating stylish and budget-friendly accommodations.
- Low-cost Luxury
- The Motel 6 redesign showcases the potential for low-budget hotels to offer elegant and stylish experiences for travelers.
- Redesigning Budget Accommodations
- There is an opportunity to revamp and modernize budget hotels to attract a wider range of guests with a focus on design and aesthetics.
Where This Applies
- Hospitality
- The hospitality industry can adopt and adapt Scandinavian design principles to create visually appealing and affordable accommodations.
- Interior Design
- The Motel 6 redesign exemplifies how interior design firms can contribute to transforming traditional, low-end spaces into elegant and stylish environments.
- Travel and Tourism
- The revamped Motel 6 concept opens up possibilities for the travel and tourism industry to reposition budget accommodations as desirable and attractive options for travelers seeking affordability without sacrificing style.
