High-Low Libation

Upscale alcohol pairs with junk food and casual items for approachability

Implications - As Millennials reach adult age, their taste for experiential food becomes more sophisticated; however, they remain in debt, and in pursuit of novelty food items. These factors converge in high-low alcohol-food pairings that combine often-nostalgic, lower-end foods with higher-end alcohol. This speaks to the often contradictory interests of Millennials and foodies alike.
SCORE 6
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46,270 Total Clicks
Jan 16 - Jan 18
This Month and Average
LifestyleFoodDrinking
Featured Examples
Complementary Cookie Wine Pairings - Vivino Recommends Which Wines to Drink with Girl Scout Cookies
SCORE 5.1
Warm 772 Clicks Pub: Feb 3, 16
Complementary Cookie Wine Pairings
Vivino Recommends Which Wines to Drink with Girl Scout Cookies
Each year there are new Girl Scout Cookie flavors that are added to the line up of the beloved biscuits, and online platform Vivino recently put together an accompanying wine pairing list that... [More]
Chip Pairing Charts - This Snack Food Guide Suggests Beer Types to Serve with Kettle Brand Chips
SCORE 5.8
Warm 1,333 Clicks Pub: Apr 26, 16
Chip Pairing Charts
This Snack Food Guide Suggests Beer Types to Serve with Kettle Brand Chips
A visit to just about any bar makes it clear that potato chips and beer are a tried-and-true combination, but this snack food guide from Kettle Brand advises more nuanced pairings that will appeal... [More]
Brewery Cookie Tastings - Function Brewery's Unique Event Paired Girl Scout Cookies and Beer
SCORE 3.7
This Year and Mild 246 Clicks Pub: Mar 22, 17
Brewery Cookie Tastings
Function Brewery's Unique Event Paired Girl Scout Cookies and Beer
Function Brewery in Bloomington, Indiana recently launched a one-of-a-kind tasting event that matched Girl Scout cookies and beer. At the event, which caught the attention of Millennials,... [More]
Complementary Coffee Cognacs - 'Renault Avec' Amplifies the Pairing of Coffee and Cognac
SCORE 5.2
This Month and Warm 177 Clicks Pub: Jan 30, 18
Complementary Coffee Cognacs
'Renault Avec' Amplifies the Pairing of Coffee and Cognac
Cognac brand Renault is launching an innovation that is set to strengthen the pairing of coffee and cognac, all the while introducing something that it says has “never been seen in the... [More]
Casual Sommelier Eateries - This New Lucky Chip Restaurant Specializes in Pairing Wine and Burgers
SCORE 4.1
Average 243 Clicks Pub: Jan 16, 16
Casual Sommelier Eateries
This New Lucky Chip Restaurant Specializes in Pairing Wine and Burgers
Lucky Chip is best known as a pop-up restaurant in London, but the brand is set to open its first permanent location with a focus on wine and burgers. The Lucky Chip Burgers & Wine boasts a list... [More]
Boozy Pizza Pairings - This Chain Offers Pizza and Wine Pairings at Most of Its Establishments
SCORE 2.3
Untested 280 Clicks Pub: Jan 15, 16
Boozy Pizza Pairings
This Chain Offers Pizza and Wine Pairings at Most of Its Establishments
Blaze Pizza is a rapidly growing chain that offers pizza and wine pairings at a number of its establishments. Like many other fast casual restaurants, the company hopes to draw in different... [More]
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