Category
Business
Category Mashups
Trend cluster
Category
Experiential
Pop-Up
Brands turn to experiential pop-up settings to enhance consumer engagement.
4.7
Trend score
Trend
What is the Experiential Pop-Up trend?
Experiential Pop-Up: Moving beyond traditional retail tactics, brands are using pop-up locations to not only sell products, but also heighten consumer experiences. Engaging consumers through stimulating aesthetics and interactive booths, brands are using micro locations to not only extend brand awareness, but also target consumers in a more fun and experiential way.
Trend themes
Themes within the Experiential Pop-Up trend
Three behaviours holding the trend together01
Experiential Pop-Up
Brands are using pop-up locations to not only sell products but also heighten consumer experiences
02
Virtual Reality Pop-Ups
Pop-up virtual entertainment centers are creating a full body and mind adventure
03
Airport Croquet Experiences
Brands are seeking to reaffirm traditional connections with unique experiences
Industry implications
What the Experiential Pop-Up trend means for industry
Where the trend changes the playbookFor
Retail
Interactive retail environments enhance consumer experiences
For
Entertainment
Pop-up virtual entertainment centers are transforming the industry
For
Hospitality
Brands are using unique experiences to attract global travelers
Workshop question
What elements of your brand would you want to showcase in a pop-up shop and how could you make them experiential?
Trend signals
Trend signals for Experiential Pop-Up
Trend score 4.7 out of 10, from popularity 73%, activity 59%, freshness 8%.
Popularity73%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Experiential Pop-Up trend
6 featured examples from Mar 26 to Sep 3, 2015CategoryLifestyle
Interactive Whiskey Architecture
This Jim Beam Honey Display is an Immersive Pop-Up Display
Innovative marketing strategies and dynamic retail experiences can help alcohol brands stand out in a crowded market.
CategoryEco
Pop-Up Kitty Playhouses
Poopy Cat's Temporary Pet Jungle Gym is Made of Cardboard
The pet care industry has the potential to adopt sustainable practices and develop eco-friendly solutions for pet products.
CategoryMarketing
Lipstick-Shaped Shops
Chanel's Rouge Coco Japan Pop-Up Features Multi-Levels of Interaction
Cosmetics companies can leverage multi-level retail experiences to showcase their products and provide a unique customer engagement strategy.
CategoryWorld
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
Opportunity for travel and tourism industry to differentiate themselves by offering unique and memorable experiences within airports.
CategoryArt & Design
Scent-Driven Mall Activations
This Air Wick Life Scents Pop-Up is a Full-On Sensory Experience
Retailers can use sensory branding and experiential marketing to create memorable in-store experiences that drive foot traffic and sales.
CategoryTech
Virtual Reality Pop-Ups
The VOID Center Gives Participants a Full Body and Mind Virtual Experience
The entertainment industry can leverage pop-up virtual reality centers to provide unique and engaging experiences for customers.
