Innovations that let green-minded consumers measure their ecological footprints
Implications - A new range of devices is helping eco-conscious consumers track their ecological footprints, allowing them to monitor their own day-to-day eco activities and take action to augment them further. Although more and more consumers are concerned about the environment, many remain unsure of what steps to take (above basic recycling and buying greener products) and the specific actions that will impact the environmental cause. These tools act as a guide and information source for today's green consumer, and as the eco movement grows, so too will the need for such innovations.
