Category
Business
Assisted Conversion
Trend cluster
Category
Device
Showroom
Electronics brands stay competitive with gallery-style retail spaces.
4.7
Trend score
Trend
What is the Device Showroom trend?
Device Showroom: As consumers become increasingly savvy with online shopping, many electronics brands are emerging with showroom-style retail spaces that provide an immersive exploration of devices and their operating systems. Linked to the progression toward retail concepts inspired by contemporary art galleries, this shift also demonstrates that some consumers still desire a brick-and-mortar space in which to learn and experience a product before purchase.
Trend themes
Themes within the Device Showroom trend
Three behaviours holding the trend together01
Immersive Retail
Creating immersive retail experiences allows for hands-on, tech-centric experiences and attracts attention to drive customized shopping experiences.
02
Experiential Shopping
Experiential tech retailers allow guests to experience next-generation technologies with interactive displays, making the space far more interactive than the average store.
03
Productless Megastore
Product-free megastores demonstrate how companies can use retail outlets to deliver an immersive customer experience other than trying to sell consumers products they can easily buy online.
Industry implications
What the Device Showroom trend means for industry
Where the trend changes the playbookFor
Retail Industry
Investing in immersive retail experiences could draw attention to hands-on, tech-centric experiences and drive customized shopping experiences.
For
Technology Industry
Experiential tech retailers allow companies to showcase next-generation technologies in a hands-on manner.
For
Consumer Services Industry
Product-free megastores, hosting different events such as book launches, film screenings and DJ sets, demonstrate how companies can use retail outlets to deliver immersive customer experiences.
Workshop question
If you were to open a product showroom, which products would you enable consumers to interact with?
Trend signals
Trend signals for Device Showroom
Trend score 4.7 out of 10, from popularity 64%, activity 68%, freshness 8%.
Popularity64%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Device Showroom trend
4 featured examples from Jun 16, 2015 to Feb 22, 2016CategoryTech
Interactive Tech Retail
The Intel Ultra Store is an Immersive Retail Experience in Beijing
Tech retailers can create immersive retail spaces for the launch of new products, providing an alternative experience and attracting customers.
CategoryBusiness
Experiential Tech Retailers
The Samsung D'Light Experience is a Multi-Level Immersive Retail Shop
Implementing experiential retail strategies to enhance customer engagement and brand loyalty.
CategoryBusiness
Experiential Electronic Stores
The Source's New Toronto Location Provides Many Hands-On Stations
Consumer electronics companies can leverage experiential retail and immersive product demos to enhance customer engagement and increase sales.
CategoryMarketing
Product-Free Megastores
The New Samsung Flagship Store Will Not Sell Any Samsung Products
Retailers can adopt the concept of product-free megastores to revitalize their physical spaces and differentiate themselves from online competitors.
