Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Source's New Toronto Location Provides Many Hands-On Stations

 - Jul 8, 2015
References: thesource & marketingmag
Many electronic stores provide a handful of stations where consumers can play around with the devices on display. But The Source's location in Toronto Yorkdale Shopping Centre was specifically crafted to create "hands-on, tech-centric" experiences.

Taking cues from modern Apple and Microsoft stores, The Source found that its old store designs were quickly becoming outdated. At the front of the retail space, the front display features an array of content to bring shoppers up-to-date on the hottest products, playing up the brand's tagline, "I Want That."

In the store, products are organized by categories that make it easy to create in-store demos. Stations include places where shoppers can test headphones, tablets and phones that can be touched, picked up and played with.