Category
Lifestyle
Barista Bottling
Trend cluster
Cultured
Convenience
Exotic dishes get a convenient reformatting for the North American market.
Category
3.6
Trend score
Trend
What is the Cultured Convenience trend?
Cultured Convenience: As consumer palates evolve to prefer exotic flavors, the introduction of ready-made, microwaveable meals is making international cuisine accessible for all. This convenience-focused reformatting of traditional foods is augmenting consumers to expect exoticism and variety across a breadth of industries.
Trend themes
Themes within the Cultured Convenience trend
Three behaviours holding the trend together01
Microwaveable Meals
The convenience-focused reformatting of traditional foods is creating opportunities for businesses to offer microwaveable meals to cater to busy consumers.
02
Exotic Flavors
Consumers' evolving palates and growing interest in cuisines from around the world are increasing demand for exotic flavors in various industries.
03
Traditional Recipes + New Flavors
Fusing traditional recipes with new flavors is becoming popular in the food industry, creating opportunities for businesses to create unique offerings.
Industry implications
What the Cultured Convenience trend means for industry
Where the trend changes the playbookFor
Prepared Cuisine Companies
Prepared cuisine companies can capitalize on the convenience trend by offering ready-made, microwaveable meals that cater to busy consumers looking for exotic and flavorful dishes.
For
Snack Food Companies
Snack food companies can create new and unique flavors by replicating the essence of entire cultural meals, catering to adventurous consumers looking for exotic snacking experiences.
For
Restaurant Industry
Restaurants can offer traditional dishes with unique twists or flavors, catering to consumers looking for novel and exciting dining experiences.
Trend signals
Trend signals for Cultured Convenience
Trend score 3.6 out of 10, from popularity 54%, activity 46%, freshness 8%.
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Cultured Convenience trend
4 featured examples from May 5, 2014 to Sep 4, 2015Prepared Cuisine Companies
Saffron Road Foods is the Largest Producer of Halal Foods in the US
Disruptive innovation opportunity: Utilize new technologies and processes to streamline food manufacturing and meet the growing demand for diverse and ready-to-eat options.
CategorySocial GoodButter Chicken Chips
These Indian-Inspired Chips are a Possible New Lay's Canada Flavor
Expanding the range of potato chip flavors and catering to consumers' evolving taste preferences for unique and exciting snacks.
CategoryLifestyleMicrowaveable Indian Flatbread
Rustlers Hot Naans Let You Enjoy Delicious Indian Bread at Home
Food manufacturers can take advantage of the trend towards convenient, globally-inspired snacks by creating new product lines that cater to consumers' desire for authentic flavors…
CategoryLifestyleCalorie-Cutting Microwaveable Meals
Michelina's Lean Gourmet Meals are Nutritious
There is an opportunity for companies to create more ready-made, healthy foods that are accessible to consumers seeking an easy and convenient way to maintain a healthier lifestyl…
CategoryLifestyle
