Category
Lifestyle
Assisted Choices
Trend cluster
Category
Custom
Acquisition
Personalization is brought back into stores to offer creative consumer input.
5.7
Trend score
Trend
What is the Custom Acquisition trend?
Custom Acquisition: While a reliance on social media has resulted in numerous digitized activities, a need for more tangible alternatives prompts consumers to turn to in-store customization tactics. Enhancing interaction, retailers are providing in-store services that allow buyers to alter products as they please.
Trend themes
Themes within the Custom Acquisition trend
Three behaviours holding the trend together01
In-store customization
The trend of in-store customization is being driven by a need for more tangible alternatives and is enhancing interaction between retailers and buyers.
02
Personalization
Consumers are demanding more personalized experiences across industries, creating a need for brands to offer customized products and services.
03
Experiential retail
Experiential retail stores provide immersive and hands-on experiences for customers, allowing them to interact with products and technologies before making purchases.
Industry implications
What the Custom Acquisition trend means for industry
Where the trend changes the playbookFor
Technology
The technology industry can benefit from the trend of in-store customization by offering personalized gadgets and devices in brick and mortar locations.
For
Fashion
Customizable clothing shops are disrupting the fashion industry by offering consumers the opportunity to design their own clothing and accessories.
For
Retail
Experiential retail stores can benefit the retail industry as they provide customers with an interactive and personalized shopping experience.
Trend signals
Trend signals for Custom Acquisition
Trend score 5.7 out of 10, from popularity 83%, activity 80%, freshness 8%.
Popularity83%
Activity80%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Custom Acquisition trend
9 featured examples from Mar 11, 2013 to Nov 5, 2015CategoryWorld
Interactive Travel Agencies
The Addin Store Has Tourism Displays That Customize to Dream Vacations
Travel agencies can implement interactive displays and personalized planning tools to help differentiate their services and stand out in a crowded market.
CategoryTech
Barista-Replacing Vending Machines
Briggo’s Coffee-Bots Replaces the Human Touch
The coffee industry can leverage robot baristas to enhance efficiency, increase consistency, and create new customer experiences.
CategoryTech
Interactive Tech Retail
The Intel Ultra Store is an Immersive Retail Experience in Beijing
Tech retailers can create immersive retail spaces for the launch of new products, providing an alternative experience and attracting customers.
CategoryTech
Experiential Electronic Shops
Motorola's 'Moto' Store is the Brand's First Brick and Mortar Shop
Consumer electronics brands can create experiential retail locations that allow customers to directly engage with and customize their products, creating a memorable and personaliz…
CategoryUnique
3D Printing Vending Machines
Customized 3D Printing is in Vending Machine Form Thanks to Dreambox
Dreambox’s vending machine technology for 3D printing presents an innovative approach for retail industry to personalize products and expand product ranges.
CategoryFashion
Personalized Winter Parkas
This Store Allows Customers to Create a Custom Winter Jacket
The customization trend in winter jackets opens up opportunities for innovative companies in the apparel manufacturing industry.
CategoryFashion
Customizable Fragrance Studios
This Retailer Lets Consumers Personalize the Perfect Scent
The beauty and fragrance industry can incorporate customizable fragrance studios to offer consumers a personalized and exclusive scent experience.
CategoryFashion
Custom Denim Shops
Build-Your-Own Jean Collection with the G-Star Raw Atelier
Disruptive innovation opportunity: Integrate technology such as virtual fittings and body scanning to enhance the customization experience for customers.
CategoryBusiness
Consumer-Made Phone Plans
This 'Sure' Store Lets Consumers Build Phone Plans on Huge Touch Screens
The telecommunications industry can utilize consumer personalization to create customized phone plans and better meet the diverse needs of their customers.
