Hospitality brands streamline service with algorithm-based recommendations
Implications - As peer-to-peer services continue to democratize accommodation options for consumers, many established hospitality brands are emerging with digitized concierge services that deliver personalization without compromising efficiency. Enhancing the experience of both check-in and the stay overall, such data-informed systems suggest that a large opportunity exists for brands to provide added value through streamlined service in order to remain competitive with cost-efficient contemporary alternatives.
Workshop Question - How can you integrate Big Data in your offerings to create a more intuitive experience for your consumers?
Trend Themes
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Algorithm-based Recommendations — Hospitality brands are leveraging recommendations based on algorithms to provide personalized experiences to their guests, even while streamlining service to remain competitive with cost-efficient alternatives.
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Personal Touch and Customization — Hotel industry players are aiming to provide a sense of personal comfort and luxury by allowing guests to curate their own environment in the hotel and benefit from customized services like personal concierge and reservations.
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Voice Assistants and Chatbot AI — As an extension of Amazon Alexa and chatbot AIs, hospitality brands serving guests with voice assistants and personal digital agents represent the changing face of the industry as well as add another layer of convenience into the experience of hotel stays.
Industry Implications
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Tourism and Travel Industry — The tourism and travel industry can refer to trends in algorithm-based recommendations, personal touch and customization, and voice assistants and chatbot AI to provide personalized, technology-enhanced offerings like self-check-ins and customized hotel stays.
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Hospitality Industry — Hospitality industry players can take advantage of algorithm-based recommendations, voice assistants and chatbot AI, and personal touch and customization trends to remain competitive with cost-efficient contemporary alternatives and elevate the experience of hotel stays with a personalized touch.
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Technology Industry — The technology industry can leverage AI-based recommendations, voice assistants and chatbot AI, and personal touch and customization trends as disruptive innovation opportunities for product development and collaborations with hotel and hospitality industry brands.
