Backseat Athleticism

Fitness no longer has the spotlight when it comes to sporting events

Implications - A few years back, the emergence of a hyper-challenging obstacle race called Tough Mudder ushered in a new, socially focused and humblebrag-heavy form of fitness. Now, the social focus and opportunity to share the experience with like-minded people has taken over the fitness aspect. For today's connection-craving consumer, any relevant pop culture staple with a fan base can (and should) become an obstacle race.
SCORE 4.9
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106,288 Total Clicks
Oct 15 - Jan 17
This Year and Mild
LifestyleSportsDrinking
Featured Examples
Athletic Comedian Run Campaigns - Kevin Hart's Run with Hart Program is Part of the Nike Run Club
SCORE 4.5
Average 591 Clicks Pub: May 5, 16
Athletic Comedian Run Campaigns
Kevin Hart's Run with Hart Program is Part of the Nike Run Club
Launched by Nike Run Club in 2015, the Run with Hart program showcases Kevin Hart as an avid runner and athlete in addition to being a talented actor, writer and comedian. The campaign saw Hart lead... [More]
Sudsy Yoga Classes - BierYoga Pairs the Philosophies of Craft Beer and Yoga
SCORE 6.3
This Year and Warm 790 Clicks Pub: Jan 23, 17
Sudsy Yoga Classes
BierYoga Pairs the Philosophies of Craft Beer and Yoga
For those who like yoga, or beer — or both — BierYoga is an ideal way to spend an afternoon. The class, which originated in Berlin and has since spread to cities all around the world, is a... [More]
Extreme Easter Egg Hunts - The Full Bunny Contact Game Challenges Players to Find Prize-Winning Eggs
SCORE 3.7
Mild 430 Clicks Pub: Mar 23, 16
Extreme Easter Egg Hunts
The Full Bunny Contact Game Challenges Players to Find Prize-Winning Eggs
‘Full Bunny Contact’ is an extreme Easter egg hunt in which players must dodge rabbit-costume challengers to collect prize-winning eggs. While Easter egg hunts are traditionally a fun... [More]
Irish-Themed Fun Runs - The Achilles 5K Run and Walk Celebrates St. Patrick's Day 2016
SCORE 3.9
Mild 143 Clicks Pub: Feb 25, 16
Irish-Themed Fun Runs
The Achilles 5K Run and Walk Celebrates St. Patrick's Day 2016
Toronto is celebrating St. Patrick’s Day 2016 with a fun run to the Steam Whistle brewery. When most people think of St. Patrick’s Day, drinking is often the first thing that comes to... [More]
Electric Bike-Racing Parties - This Track Cycling Event Boasts DJs, Libations and a Light Show
SCORE 2.9
Mild 119 Clicks Pub: Oct 20, 15
Electric Bike-Racing Parties
This Track Cycling Event Boasts DJs, Libations and a Light Show
Six Day London bills itself as an opportunity to see a live track cycling race as well as experience an evening of live entertainment. Held in London’s Lee Valley VeloPark, the main event of... [More]
Wine-Fueled Fun Runs - This Race Supplies Entrants with Wine Instead of Water at Rest Stops
SCORE 2.2
Untested 109 Clicks Pub: Jan 15, 16
Wine-Fueled Fun Runs
This Race Supplies Entrants with Wine Instead of Water at Rest Stops
A Glasgow-based events company called ‘TeamOA’ is organizing an unusual fun run that involves giving entrants wine instead of water at each of the rest stops. This race follows similar... [More]
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