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Backseat Athleticism

Fitness no longer has the spotlight when it comes to sporting events

Implications - A few years back, the emergence of a hyper-challenging obstacle race called Tough Mudder ushered in a new, socially focused and humblebrag-heavy form of fitness. Now, the social focus and opportunity to share the experience with like-minded people has taken over the fitness aspect. For today's connection-craving consumer, any relevant pop culture staple with a fan base can (and should) become an obstacle race.
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
311,210 Total Clicks
Date Range:
Dec 14 — Jan 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Athletic Comedian Run Campaigns
Athletic Comedian Run Campaigns
Kevin Hart's Run with Hart Program is Part of the Nike Run Club
Launched by Nike Run Club in 2015, the Run with Hart program showcases Kevin Hart as an avid runner and athlete in addition to being a talented actor, writer and comedian. The campaign saw Hart lead... MORE
Sudsy Yoga Classes
Sudsy Yoga Classes
BierYoga Pairs the Philosophies of Craft Beer and Yoga
For those who like yoga, or beer — or both — BierYoga is an ideal way to spend an afternoon. The class, which originated in Berlin and has since spread to cities all around the world, is a... MORE
Extreme Easter Egg Hunts
Extreme Easter Egg Hunts
The Full Bunny Contact Game Challenges Players to Find Prize-Winning Eggs
‘Full Bunny Contact’ is an extreme Easter egg hunt in which players must dodge rabbit-costume challengers to collect prize-winning eggs. While Easter egg hunts are traditionally a fun... MORE
Irish-Themed Fun Runs
Irish-Themed Fun Runs
The Achilles 5K Run and Walk Celebrates St. Patrick's Day 2016
Toronto is celebrating St. Patrick’s Day 2016 with a fun run to the Steam Whistle brewery. When most people think of St. Patrick’s Day, drinking is often the first thing that comes to... MORE
play_circle_filled Electric Bike-Racing Parties
Electric Bike-Racing Parties
This Track Cycling Event Boasts DJs, Libations and a Light Show
Six Day London bills itself as an opportunity to see a live track cycling race as well as experience an evening of live entertainment. Held in London’s Lee Valley VeloPark, the main event of... MORE
Wine-Fueled Fun Runs
Wine-Fueled Fun Runs
This Race Supplies Entrants with Wine Instead of Water at Rest Stops
A Glasgow-based events company called ‘TeamOA’ is organizing an unusual fun run that involves giving entrants wine instead of water at each of the rest stops. This race follows similar... MORE
Boozy Seafood Marathons
Boozy Seafood Marathons
Le Marathon du Medoc Feeds Racers On the Course With Oysters and Wine
Le Marathon Du Medoc is a race that thanks place in Bordeaux, France that encourages runners to complete the 26.2-mile distance with upscale snacks and wine stations throughout the course. The run... MORE
Sudsy Cycling Relay Races
Sudsy Cycling Relay Races
Jones College's 'Beer Bike' Race Pairs Legs of a Cycling Relay with Beer
A cycling relay like the Tour de France or the Giro d’Italia is a grueling test of speed and stamina, but Rice University’s Jones College’s Beer Bike Race tests competitors in a... MORE

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Freedom-Inspired Fitness Gear
Freedom-Inspired Fitness Gear
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Amateur Athletic Festivals
Amateur Athletic Festivals
'Virgin Sport' is Creating Events for a Wider Variety of Athletes
Yoga Store Coffee Bars
Yoga Store Coffee Bars
The Neat Café is Located Inside lululemon’s European Flagship Store
In-Store Yoga Lofts
In-Store Yoga Lofts
The Attic at Lululemon Combines the Brand's Products with Yoga Classes
Respiratory Yoga Classes
Respiratory Yoga Classes
Yoga at Breathe Easy is Practiced in Rooms Full of Pink Himalayan Salt
Wizard-Themed Yoga Classes
Wizard-Themed Yoga Classes
'Harry Potter Yoga' Keeps Fans of the Franchise Fit
Yoga Balance Boards
Yoga Balance Boards
The MYB Yogaboard Strengthens One's Sense of Balance and Improves Control
Zen Farmhouse Workouts
Zen Farmhouse Workouts
'Goat Yoga' Combines Fitness, Animals and the Great Outdoors
Meditative Co-Working Studios
Meditative Co-Working Studios
Flow Yoga Center Offers a Unique Take on the Co-Working Space
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Robotic Practice Racers
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AI-Assisted Racing Toys
AI-Assisted Racing Toys
'Hot Wheels AI' is a Modernized Version of the Classic Race Car Toys
Patriotic Welcome Kits
Patriotic Welcome Kits
Plastic Mobile Sent US Start-Ups a "Starter Pack" of Canadian Goods
Ship Regatta Celebrations
Ship Regatta Celebrations
A Special Tall Ships Event will be Held for Canada's 150th Anniversary
Patriotic Anniversary Marathons
Patriotic Anniversary Marathons
The Calgary Marathon Added an Event for Canada's 150th Anniversary
Durable Razor-Thin Laptops
Durable Razor-Thin Laptops
The Acer Swift 7 Laptop PC is Under a Centimeter in Thickness
Expressive Race-Centered Portraiture
Expressive Race-Centered Portraiture
This Project Considers What It Means to Be a Person of Color
play_circle_filled Cornering-Centric Track Shoes
Cornering-Centric Track Shoes
The Speed EVO R Shoe's Spikes Help Track Runners Turn Left
Campaigning Doll Kits
Campaigning Doll Kits
Mezco's Living Dead Doll 'Sadie' is Running for President
Drinking Game Tequila Packaging
Drinking Game Tequila Packaging
This Packaging Can Be Used to Ship Tequila Bottles and Play Games
Branded Design Exhibits
Branded Design Exhibits
The Nature of Motion Exhibit Aims to Connect Nike to the Design Community
Members-Only Pop-Up Shops
Members-Only Pop-Up Shops
The Jordan Brooklyn Pop-Up is Temporarily Open in Flatbush
Sneaker Heritage Festival Venues
Sneaker Heritage Festival Venues
The Nike Air Max Con Hong Kong Event Shows the Shoe's History
Sneaker Milestone Conventions
Sneaker Milestone Conventions
Air Max Con Tokyo is an Interactive Three-Day Event
Celebratory Sneaker Shop Takeovers
Celebratory Sneaker Shop Takeovers
The Livestock Nike Air Max Day Takeover Popped Up in Toronto
Surprise Easter Eggs
Surprise Easter Eggs
Chococo's Dark and Milk Chocolate Eggs are Filled with Surprises Inside
Galactic Easter Eggs
Galactic Easter Eggs
Brit + Co's Galaxy Egg DIY Draws Inspiration from Outer Space
Easter Egg Decoration Workshops
Easter Egg Decoration Workshops
This Workshop Teaches Participants How to Design Ukrainian Pysanky
Branded Easter Egg Hunts
Branded Easter Egg Hunts
The Lindt Gold Bunny Hunts Series Will Travel Around the UK
Urban Easter Egg Hunts
Urban Easter Egg Hunts
This Adult Easter Egg Hunt Takes Participants All Over New York City
Submerged Easter Egg Stunts
Submerged Easter Egg Stunts
The Latest Cadbury Stunt is an Installation at Loch Ness
Pickup Truck Drinking Games
Pickup Truck Drinking Games
The Tailgate Pong Accessory Enables a Game of Beer Pong While Parked
Wizardly Drinking Games
Wizardly Drinking Games
The Quidditch Game of Beer Pong Offers a Magical Way to Enjoy Beer
Easter Candy Pop-Up Cafes
Easter Candy Pop-Up Cafes
The London Cadbury Creme Egg Pop-Up Has an Adult Ball Pit
Boomer Running Groups
Boomer Running Groups
The 'FAB 50' Running Group Helps Older Women Train for a Half-Marathon
Jogger Music Festivals
Jogger Music Festivals
The Night Nation Run is the World's First Running Music Festival
Galactic Running Routes
Galactic Running Routes
These Running Maps are Designed to Look Like Characters from Star Wars
Gamified Retirement Races
Gamified Retirement Races
This Campaign Encourages People to Start Saving for Retirement Early On
Waterproof Cycling Accessories
Waterproof Cycling Accessories
The Taz 1500 Mad Wolf All-In-One Bike Light is Ruggedly Designed
Eccentric Racing Photos
Eccentric Racing Photos
The Soapbox Racers Photo Series is Exceptionally Creative and Amusing
Digital Basketball Exhibits
Digital Basketball Exhibits
Sports and Art Collide at Nike's Museum 23 Tokyo Installation
Electric Italian Eco Cycles
Electric Italian Eco Cycles
The Piaggio Electric Bike is Designed for Millennial Riders
play_circle_filled Printed Cyclist Lights
Printed Cyclist Lights
The POC LightVest Could Be Printed on Different Garments and Gear
Guerrilla Bike Lanes
Guerrilla Bike Lanes
A Cyclist in Boston Reinforces a Bike Lane with Cones and Plants
Fold-Up Skate Bicycles
Fold-Up Skate Bicycles
This Modular Folding Bike Can Function as a Stand-Up Scooter as Well
Magic-Inspired Eateries
Magic-Inspired Eateries
Harry Potter-Themed Bar The Lockhart is Now Serving Tapas in Toronto
Endurance Running Shoes
Endurance Running Shoes
The Nike Air Zoom Odyssey Sneakers are Engineered for Accelerated Training
Germ-Free Beer Games
Germ-Free Beer Games
This Beer Pong Accessory is a Cup Liner to Keep Balls Clean & Cups Balanced
Lawn Bowling Bars
Lawn Bowling Bars
Toronto's Track & Field Venue Fuses Lawn Sports and Liquor
Wizard Sport Drinking Games
Wizard Sport Drinking Games
This Quidditch-Inspired Beer Pong Set was Created for Muggle Players
Split-Toe Running Shoes
Split-Toe Running Shoes
The Nike Air Rift is Inspired By Kenyan Runners' Barefoot Style
Eco Easter Eggs
Eco Easter Eggs
This Organic Chocolate Treat is Bundled in a Biodegradable Shell
Luxe Easter Confections
Luxe Easter Confections
These Les Marquis de Laduree Chocolate Easter Eggs Feature Vintage Cameos
play_circle_filled Maze-Filled Running Events
Maze-Filled Running Events
The Energy Takeover by Adidas is an Exclusive and Challenging 10K Race
California Drinking Games
California Drinking Games
Cards Against the Bay Targets Hipsters and Pot Heads
Female-Empowering Sport Events
Female-Empowering Sport Events
The Nike Women's Race Series Takes Over 20 Cities Around the World
Festive Mint Milks
Festive Mint Milks
TruMoo's Mint Vanilla Green Milk is Available Nationwide for St. Patrick's Day
Availability-Guaranteeing Services
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Nike.com Assist Bridges In-Store and Web Shopping Experiences
play_circle_filled Alcohol-Driven Sporting Events
Alcohol-Driven Sporting Events
The Wicked Wine Run Takes Place in Vineyards and Wineries
Sporty Slime Events
Sporty Slime Events
The 5K Slime Run Boasts Messy Obstacles and Zones
Sitcom-Inspired Drinking Games
Sitcom-Inspired Drinking Games
The Galentine's Day Drinking Game Rules Take After Parks and Rec
Basketball Drinking Games
Basketball Drinking Games
This Miniature Basketball Court Toy is a Fun Drinking Game Idea
Sporty Blue Brews
Sporty Blue Brews
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WWII Veteran Celebratory Runs
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Irish Essence Booze Branding
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Show Your Support for the Irish Holiday with St. Patrick's Nail Art
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