Six Day London bills itself as an opportunity to see a live track cycling race as well as experience an evening of live entertainment.
Held in London's Lee Valley VeloPark, the main event of Six Day London is a race between world-class professional track cycling athletes. As added enticement, the event will feature a soundtrack by Ministry of Sound DJs. Beats, bikes and beers are sure to draw large crowds and give track cycling enthusiasts a selling point for friends and family who have never heard of track cycling before.
The hybrid music and track cycling event is just the latest example of an event that combines a party atmosphere with an unusual activity. Millennials who are more likely to frequent bars than community centers are much more willing to be exposed to a new form of entertainment or hobby with the added bonus of music and beverage.