Category
Autos
Racing Homage
Trend cluster
Category
Immersive
Navigation
Navigation is being replaced with augmented displays to enhance stimulation.
5.0
Trend score
Trend
What is the Immersive Navigation trend?
Immersive Navigation: Reflecting the ongoing expansion of technological integration, navigation systems are being re-invented in the form of augmented displays to enhance everyday routine. Making navigational activities more stimulating, immersive mapping systems allow travelers to interact with their directional displays, speaking to a desire for more interactive forms of exploration.
Trend themes
Themes within the Immersive Navigation trend
Three behaviours holding the trend together01
Immersive Navigation
Augmented mapping systems are enhancing navigational activities by providing more interactive forms of exploration.
02
Augmented Reality Driving Glasses
The use of augmented reality technology in driving glasses is changing the way drivers perceive their environment, increasing safety and convenience.
03
Augmented Reality Maps
Apps and software that provide interactive data visualization and augmented reality transit maps are revolutionizing transportation and the way people interact with geographic information.
Industry implications
What the Immersive Navigation trend means for industry
Where the trend changes the playbookFor
Automotive Industry
Augmented reality technology can revolutionize driving experiences and increase safety in cars.
For
Mapping and Navigation Industry
Augmented reality is changing the way people interact with geographic information and enhancing navigational activities.
For
Software Development Industry
The development of apps and software that provide interactive data visualization and augmented reality transit maps is revolutionizing transportation and the way people interact with geographic information.
Trend signals
Trend signals for Immersive Navigation
Trend score 5.0 out of 10, from popularity 74%, activity 68%, freshness 8%.
Popularity74%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Immersive Navigation trend
4 featured examples from Nov 14, 2013 to May 27, 2015CategoryAutos
Data-Powered Vehicles
BMW Unveiled Its New Concept Vision Future Luxury Car
The automotive industry has the opportunity to integrate data-powered technology and efficient lighting to provide state-of-the-art luxury vehicles with improved user experience a…
CategoryAutos
Augmented-Reality Driving Goggles
The New Glasses from BMW Allow Drivers to See Through Their Car
The automotive industry can leverage augmented reality technology to develop innovative solutions that enhance safety, convenience, and overall driving experience.
CategoryAutos
Digital Car-Connected Glasses
The Nissan E3 Augmented Reality Glasses Will Enhance Car Rides
Disruptive innovation opportunity: Integrate augmented reality glasses with cars to provide a futuristic driving experience and revolutionize the automotive industry.
CategoryAutos
Augmented Reality Transit Maps
An App Lets You Interact With NYC Subway Map Data Visualization
Integrating mobile AR applications in transportation industries can improve navigation, safety, and efficiency.
