Category
Lifestyle
Assisted Choices
Trend cluster
Category
Accessorized
Purification
Wearables and home accessories are made from air-purifying materials.
5.0
Trend score
Trend
What is the Accessorized Purification trend?
Accessorized Purification: Home accessories and fashion items made from cloth are incorporating materials with air-purifying qualities that are able to absorb pollutants in the immediate environment. These innovations come as brands seek to offer eco-friendly and health-focused solutions for consumers.
Insight
The consumer insight behind the Accessorized Purification trend
Consumers are wary about urban pollution and one of their major concerns is air quality--both inside and outside of the home. To mitigate this worry without fully compromising one's established lifestyle, many seek out products that are multi-functional with purifying capabilities. This desire stems from a need to discreetly enhance the quality of the surrounding environment, and it is also successful in alleviating some anxiety about pollutants that city dwellers experience.
Trend themes
Themes within the Accessorized Purification trend
Three behaviours holding the trend together01
Air-purifying materials
Materials with air-purifying qualities are being incorporated into cloth, home accessories, and wearable tech.
02
Discreet air purification
The desire for consumers to improve air quality discreetly has led to innovations such as wearable air purifiers and air purifying throw pillows.
03
Self-purifying fabrics
Activated charcoal has been infused into clothing fabrics to offer self-purifying qualities by eliminating odors, bacteria, and environmental chemicals.
Industry implications
What the Accessorized Purification trend means for industry
Where the trend changes the playbookFor
Fashion industry
Fashion brands are incorporating air-purifying materials into their designs to offer eco-friendly and health-focused solutions to consumers.
For
Home accessories industry
Home accessory brands are incorporating air-purifying materials into their designs to offer multi-functional solutions for consumers seeking to improve air quality in their living spaces.
For
Air purifier industry
The air purifier industry is expanding rapidly in response to growing concerns about air pollution, with innovations like wearable air purifiers targeting specific markets such as China.
Workshop question
How could your brand offer seamless solutions to environmental issues?
Trend signals
Trend signals for Accessorized Purification
Trend score 5.0 out of 10, from popularity 73%, activity 67%, freshness 8%.
Popularity73%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Accessorized Purification trend
5 featured examples from Jun 13, 2018 to Jun 15, 2019CategoryLifestyle
Air-Purifying Window Curtains
The Conceptual 'Plant' System by Colt Chow Both Heats and Ventilates
The concept of integrating air purification and ventilation capabilities into window curtains creates an opportunity for disrupting the traditional home decor industry.
CategoryTech
Wearable Air Purifiers
Dyson Has Logged a Patent for Wearable Air Purifier Headphones
The consumer electronics industry can explore the potential of wearable air purifier headphones to cater to the demand for portable air purification solutions.
CategoryEco
Air Pollution-Absorbing Shirts
The Kloters 'RepAir' Shirt Rids the Air from Contaminants
The fashion and apparel industry can incorporate innovations in sustainable material and technology to address environmental issues.
CategoryUnique
Self-Purifying Charcoal Fashion
Senscommon & Uchino Japan Utilize an Activated Charcoal Fabric
Disruptive innovation opportunity: Incorporate self-purifying clothing technology into different fashion segments, including streetwear and luxury fashion.
CategoryArt & Design
Air Purification Throw Pillows
The 'PILO Purifier' Attracts and Eliminates Odors and Impurities
Disruptive innovation opportunity: Integrate air purification technology into home decor items for a functional and aesthetically pleasing solution.
