It is increasingly easy to find examples of weird advertising, marketing and branding campaigns out there, what with companies and ad agencies realizing that weird is good when it comes to advertising.
The more peculiar an ad or marketing campaign, the longer it is likely to linger in the memory. So if you can combine a strange approach with an inherently intelligent or compelling message, you might be on the road to creating an epic campaign.
A lot of weird advertising campaigns involve an interactive element. With experiential marketing becoming increasingly popular, companies are looking to get their customers involved in the brand experience, whether this means scaling an ice wall in a parking lot or backtracking to avoid falling through a disappearing floor at an apparel store.
42 Examples of Bizarre Advertising
From Immersive Beer Campaigns to Disappearing Floor Stunts:
Rahul Kalvapalle — Oct 20, 2014 — Marketing
42
Disappearing Floor Stunts
This 'The North Face' Stunt Gave Shoppers Quite a Scare
41
Abbreviated Anatomy Advertising
Mercedes-Benz Brake Assist Plus Ads Make Feet More Effective
40
Animal Hybrid Ads
Smokaccino's Ads Combine Land and Sea Critters to Make Weird Animal Hybrids
39
Severed Limb Stunts
A Model of a Severed Leg is the Star of This Mini Cooper Advertising Stunt
38
Bizarre Tea Packaging
Mnum's Little People Wear Tea Bags as Towels
37
Canine Custom Campaigns
These Date-a-Dog Ads Invite Aspiring Puppy Owners to Adopt
36
Hidden Animal Ads
The Johannesburg Zoo Campaign is Cleverly Camouflaged
35
Sweater-Sharing Roomie Ads
The KAYAK Roommates Campaign Gets Weirdly Intimate
34
Uncensored Animal-Infused Ads
These Peculiar Ads Reveal Animals’ Junk from a Worm’s Ey
33
Oddball Cable Commercials
The VH1 'If You Like' Ad Invites You To Its "Wonderful World"
32
Ambient Auto Ads
Teco Cipriano Promos the MINI in Peculiar Places
31
Backwards Body Branding
The Reebok EasyTone Turn Campaign Keeps Everything Aligned
30
Beast-Repairing Ads
This WWF Promotion Features Animals Being Treated Like Autos
29
Immersive Beer Campaigns
Heineken's 'The Guest of Honor' Production is Designed to Go Viral
28
Freaky Flavored Chips
Walker's ‘Cajun Squirrel' and ‘Chilli & Chocolate'
27
Frozen Barbecue Ads
The R K Swamy BBDO 'Parit' Ad Plays With Your Senses
26
Disgusting Floor Cleaner Ads
This Bissell Canada Ad Shows a Man Eating Off a Subway Platform Floor
25
Hybrid Human Campaigns
These Manpower Experis Ads Get You Ahead in Your Career
24
Secondhairy Head Ads
This Image Hair Group Campaign Treats Crown and Chin as the Same Charge
23
Creepy Collector Ads
The Footlocker Collectable Shoes Campaign Focuses on Strange Hobbies
22
Animal Seducing Supermodels
Unusual Flirtation Occurs in the Kate Moss for Basement Ad
21
Adventurous Beer Drinker Ads
The 2014 Bud Light Super Bowl Ad is Full of Celebs and Surprises
20
Cat-Operated Pizza Shops
Pizza Cat is a Web Series by Pizza Hut That Replaces Employees with Cats
19
Mind-Controlled Car Promos
The Hyundai i30 Online Hypnosis Experiment is a Head Trip
18
Eerie Hoarding Ads
This Foot Locker Promotion Features Disturbing Images of Hoarding
17
Campsite Publicity Stunts
Zipcar Creates Sidewalk Couch & Camping Display
16
Ice Wall Publicity Stunts
Speed Stick Gear Literally Brings Men's Hygiene to New Heights
15
Submarine Clothing Campaigns
The Monki Store is a Colorful Shopping Adventure
14
Vaporized Vodka Ads
The Smoke Vodka Campaign by McCann Erickson is Super Sultry
13
Awkward Breast-Resting Campaigns
This Breast Cancer Campaign Promotes 'Mamming'
12
Whimsical Whisky Branding
The Entertainer Whisky Packaging Induces Wonder and Visual Interest
11
Peculiar President Ads
This Funny Snickers Chocolate Ad Shows How Hunger Changes You
10
Absurd Image Search Ads
These Getty Image Search Advertisements Whittle Down Crazy Search Terms
9
Disturbing Faux Candy Commercials
This Unofficial Tic Tac Commercial is Outlandish
8
Bizarre Cracker Commercials
Wasa's Funny Food Commercial Has an American Wowed by Swedish Health
7
Morphed Mouth Advertising
The Sala de Pesquisa Campaign Emphasizes the Importance of Listening
6
Climatic Monkey Engine Ads
The New Volkswagen Ad Pits Monkeys Against the New Seat Engine
5
Odd City Campaigns
Three American Cities Promote Their Unique Weirdness
4
Bar Story Campaigns
Jack Daniels' Tales of Whiskey Celebrates Genuine American Bars
3
Whimsical World Cup Ads
This Puma World Cup Ad Shows Mario Balotelli Interviewing Himself
2
Bizarre Football Ads
This NFL on Fox Ad Features TV Broadcasters Leading Alternate Lives
1
Comedic Wingman Campaigns
The Ultimate Wingman is Able to Relieve You from All Your Stresses
Related Ideas
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Heritage-Driven Boot Campaigns
The Red Wing Made the Hard Way Goes Against Sneaker Drops
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Origin Story Ads
Pacifico Unveils Its 'Find Your Own Way' Ad Campaign
Nostalgic Kitchen Campaigns
Frigidaire is Running the Cheeky 'Daire to Expect More' Campaign
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Furniture-Honoring Campaigns
IKEA Wherever Life Goes Campaign Honors Furniture as Everlasting
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
AI-Powered Advertiser Campaigns
Instacart Utilizes its Automation Tools for Universal Campaigns
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Giant Custom Inflatables
Creatable Inflatables Designs Eye-Catching Structures for Brand Exposure
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Surreal Car Care Campaigns
Turtle Wax's You Are How You Car Reimagines Drivers as Their "Car-Self"
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Minimalist Co-Branded Mobile Devices
Heineken and Bodega Introduced the Boring Phone
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
AI-Embracing Asian Cuisine Ads
The Teriyaki Madness What's with Bob? Ad Was Created with Genre.ai
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Authentic Footwear Campaigns
Crocs' Wonderfully Unordinary Marks a New Chapter for the Brand
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Unfiltered Sleep Campaigns
The IKEA Sleep Talk Reviews Campaign Uses Real Nighttime Mutterings
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Cinematic Condiment Campaigns
Mike's Hot Honey Has Debuted Its First National Advertising Campaign
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Humorous Healthcare Campaigns
Zocdoc And 72andSunny Reframe Doctor Search With Playful Anxiety
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Intense Elemental-Inspired Sportswear Spots
Columbia Introduced its 'Engineered for Whatever' Ad
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
Divergent Chewing Gum Campaigns
Trident's TriDifferent Inspired Gen Z to Break Away from Sameness
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Authenticity-Forward Insurance Campaigns
Allianz Ireland Unveils Its New ‘Real Life’ Campaign
Brand Refresh Campaigns
The 'Walmart. Who Knew?' Campaign Challenges Retail Perceptions
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Convenient Meal Campaigns
Ben's Original Debuts Its New Campaign — Keep It Original
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Exploration Challenge Campaigns
Columbia's Expedition Impossible Speaks to Flat Earthers
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Experiential Flavor Campaigns
McCormick Launches a Multi-Sensory Black Currant Dining Experience
Beer-Branded Fictitious Record Labels
Coors Light Launches the Playful Coors Light Records
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Handcrafted Jewelry Brands
Pretty Weird Embraces Unconventional Materials with Nostalgic Themes
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Back-Row Beer Campaigns
Harbin Beer's Back Rack Hack Used Less-Ideal Retail Space to Boost Sales
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Indian Gen Z Beverage Campaigns
Coolberg Launches its 'No Rules, Just Cool' Campaign for Gen Z
Physical-World Data Marketing
WPP Uses Google Earth AI to Predict Real-World Consumer Behavior
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Trading-Focused Marketing Initiatives
Exness Debuts an Ambitious Global Marketing Initiative
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Human-First Marketing Agencies
Alev Digital Prioritizes Human Creativity Over AI-Generated Content
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Playful Brand Messaging Campaigns
Chicago Town Pizza Unveiled the 'It IS that deep' Ad
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Creative Network Rebrands
Iris Worldwide Unveils a Provocative, Transformational Rebrand
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Nostalgic Celebrity-Supported Beverage Campaigns
Clearly Canadian Recently Revived Its Brand
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Curated Book Directories
Bizarre Bookshelf Lets You Explore and Find the World’s Weirdest Books