The Smoke Vodka campaign is a hot series of print ads that are peculiar, but surely fascinating. The ads feature sexy silhouettes made of smoke coming from an alcohol bottle, making for a killer combination of sex, alcohol and smoke.
The Smoke Vodka campaign is yet another awesome marketing initiative by global ad agency McCann Erickson. Check it out in the featured gallery and pop open a bottle today.
Implications - Consumers are drawn to the products that offer them an experience unlike any they have previously encountered or of which they are unable to create for themselves. Today's consumers want to step back from tedious day-to-day tasks, so they will innately be drawn to those products that exude pleasure, excitement and thrilling feelings.