Created by the R K Swamy BBDO advertising agency, the Parit ad features ice-bound objects typically found at your backyard cookout. Parit is a brand of indigestion-relieving medicine manufactured by GlaxoSmithKline in India.
The advertisements showcase three spicy meals that typically induce uneasy stomaches and indigestion due to their sizzling after bite. The sheesh kebab, barbque chicken and chili pepper are looking rather peculiar with their new icy makeovers. The frozen-solid print ads were conceptualized by Art Director Rajeshwar Rajoji and Creative Director Jairaj Benerjee. The slogan "Removes heat from Chili. And acidity from stomach," is certainly fitting for the visuals shown.
Although the Parit ad messes with your perception and senses, the eye-catching visuals reinforce the brand's goal to provide relief after a heat-packing meal.
Why This Trend Is Growing
- Sensory Advertising
- Opportunity to capitalize on unconventional sensory experiences in advertisement like the R K Swamy BBDO 'Parit' ad.
- Humorous Marketing Campaigns
- Opportunity to create playful and imaginative advertisements to catch consumer's attention while also promoting the product.
- Visual Marketing Techniques
- Opportunity to use striking visuals as a marketing tool to attract consumer's attention like in the Parit advertisement.
Industries Being Reshaped
- Pharmaceutical Industry
- Opportunity to harness creative marketing approaches to engage consumers in the pharmaceutical industry.
- Food and Beverage Industry
- Opportunity to create unique and unconventional advertising campaigns in the food and beverage industry using plays on common experiences like indigestion.
- Advertising Industry
- Opportunity to explore unconventional and creative marketing options to produce memorable ads that engage consumers.
