Bizarre Football Ads

This NFL on Fox Ad Features TV Broadcasters Leading Alternate Lives

FOX Sports' third ad in their 'A World With No Football on Fox' series features former NFL player, actor and FOX Sports NFL studio analyst Howie Long playing the role of a barber. All the ads in the series star the sports networks' on-air personalities, and promote coverage of the new NFL season.

Like the previous two ads in the series, this one ponders what Fox Sports' NFL personalities might have been doing if they weren't NFL broadcasters.

Oddly enough for an ad promoting NFL broadcasting on a sports channel, the 'A World With No Football on FOX' spot was promoted by Seinfeld. The ad was inspired by an episode of Seinfeld that is set in a 'bizarro' universe, in which exist identical doppelganger versions of the main characters of the sitcom.

Photo Credits: USA Today

A-world-with-no-football-on-fox-series
A campaign promoting the NFL season on Fox Sports through alternate lives of NFL broadcasters.
Bizarre-football-ads
Sports channels and other related industries using unusual scenarios to advertise their sports related content.
Seinfeld-inspired-ads
Film and TV-inspired advertisements as a way of promoting sports-related content.

Who This Affects Most

Sports Broadcasting
Use Seinfeld-inspired alternate universe scenarios to promote sports channels and their NFL coverage.
Entertainment Production
Increase sports content viewership by creating unusual and attention-grabbing ads featuring NFL personalities and other sports stars.
Advertising
Use film and TV-inspired scenarios to promote sports-related content, products and events.
SCORE
0.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 5%
Activity 7%
Freshness 8%